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Ford ups Super Duty's off-road chops with Tremor package


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Ford ups Super Duty's off-road chops with Tremor package

Michael Martinez     June 27, 2019 06:00 AM       https://www.autonews.com/cars-concepts/ford-ups-super-dutys-road-chops-tremor-package

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DETROIT — Ford Motor Co. is looking to cash in on the continued popularity of pricey pickups and stave off hard-charging Ram in the sales race with the Super Duty Tremor, an answer to Ram's off-road Power Wagon.

The off-road package, unveiled Thursday, will reach dealerships in the fourth quarter along with other versions of the freshened 2020 Super Duty.

It's available on XLT, Lariat, King Ranch and Platinum trims of the F-250 and F-350 with either the truck's new 7.3-liter V-8 gas or 6.7-liter diesel engine.

The addition to Ford's formidable Super Duty lineup is meant to capture cash that customers would otherwise spend on aftermarket add-ons. Ford says some 70 percent of Super Duty customers accessorize their vehicles, sometimes spending tens of thousands on upgrades, and that roughly 15 percent of buyers upgrade the stock wheels and tires within six months of purchase.

The Tremor package also helps shore up Super Duty's dominant market position, directly confronting a popular niche filled by second-place Ram.

More at story link.......

Edited by jpd80
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"Tremor balances what customers demand in terms of work with what they need in the great outdoors," Todd Eckert, Ford's truck group marketing manager, said in a statement.

The trucks sit 2 inches higher in the front with a total of 10.8 inches of ground clearance to help slog through mud, water and uneven terrain. Ford says the pickups can navigate up to 33 inches of water, a best-in-class mark.

The package comes with unique tires, wheels, suspension, shocks and dampers. It features trail control, also available on the F-150 Raptor and Ranger, and a unique rock crawl mode.

Officials did not discuss pricing or power figures but said the Super Duty Tremor will have greater towing and payload than the Ram Power Wagon, although the figures will be slightly lower than for the standard Super Duty.

The Tremor name will adorn the shocks and appear on the rear side of the pickup box.

Brian Rathsburg, Ford's Super Duty marketing manager, said the package targets a different buyer than the F-150's Raptor performance variant. He said it represents "an enhanced version" of the company's FX4 off-road package that's available on the Ranger, F-150 and Super Duty.

The FX4 and Tremor packages cannot be combined, and Rathsburg said Ford expects half of Super Duty customers to pick one or the other.

"There's a recreation element to this," Rathsburg said. "We see it more of an evolution of the Super Duty customer as their lifestyle changes."

Looks like Ford is getting serious with some top Super Duty packages. Nice.

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Cool.  They need this on the Ranger. FX4 is nice, but something with a little more height, etc would satisfy some of the people clamoring for better off-road packages.

Interesting they used the Tremor name since that was recently used on the "budget don't call it a Lightning F-150" a few years back.

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5 minutes ago, Anthony said:

Cool.  They need this on the Ranger. FX4 is nice, but something with a little more height, etc would satisfy some of the people clamoring for better off-road packages.

Interesting they used the Tremor name since that was recently used on the "budget don't call it a Lightning F-150" a few years back.

It was a package on the ranger before the f150. I think it fits best with the superduty though. Tremor on a loud big ass truck seems to fit lol.

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6 hours ago, Anthony said:

Cool.  They need this on the Ranger. FX4 is nice, but something with a little more height, etc would satisfy some of the people clamoring for better off-road packages.

Interesting they used the Tremor name since that was recently used on the "budget don't call it a Lightning F-150" a few years back.

Rumor is there's some cool stuff coming for MY2020 Ranger. I guess we'll find out when the order guide comes out in August. 

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On 6/27/2019 at 9:32 PM, Steve557 said:

Excellent and something I would be interested in IF available with the Supercab.

For now, looks like its only SRW Crew Cab in F250 and F350, let's hope there's enough interest to broaden that to include Supercabs.

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11 minutes ago, jpd80 said:

For now, looks like its only SRW Crew Cab in F250 and F350, let's hope there's enough interest to broaden that to include Supercabs.

Agreed. It just seems strange to have the words "crew cab" and "rock-crawl gear ratio" describe the same vehicle. Same reason the Jeep Gladiator gets panned for being too long.

HRG

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1 hour ago, HotRunrGuy said:

Agreed. It just seems strange to have the words "crew cab" and "rock-crawl gear ratio" describe the same vehicle. Same reason the Jeep Gladiator gets panned for being too long.

HRG

I thought it was weird the Gladiator didn't come in a 2 door version.

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2 hours ago, jpd80 said:

For now, looks like its only SRW Crew Cab in F250 and F350, let's hope there's enough interest to broaden that to include Supercabs.

Hopefully, I am interested to see if for 20 they made stuff like LED’s or even Sport package  available on SC trucks considering F150 offers most packages in SC form but not the case with Super Duty. Was a struggle just to find a SC Lariat when I bought my 17.

 

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