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Ford, Lincoln Rank Among Top Five Brands in J.D. Power 2019 U.S. Initial Quality Study


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These rankings often show less than folks think. Generally, cars today are much better built and the difference between a make ranked in the 70 percentile and one in the 40 percentile is often not that great. It is useful, however, in showing who is doing remarkably well or poorly and who is moving up or down.

Looking at this latest rankings I see that after years at the top Lexus has been dethroned and has moved to the broad middle of the pack. Other past high rankers, Porsche and Buick, have done the same. Past very poor performers, Cadillac and FCA products, have modestly improved while past middling poor performers, VW and Volvo, have crashed (just as past middling good performers, Ford and Lincoln, have surged upward).

But some things stay the same. Jaguar Land Rover products stay buried in the basement. The only good thing they can hope for is that some day JD Powers will be able to survey Tesla owners (Tesla is blocking Powers' access to that data), which will make even JLR initial quality look good.

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