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rmc523

Cadillac to add 3 number designations to existing alphanumeric names

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https://www.gminsidenews.com/articles/cadillac-badge-models-three-number-designation-based-torque/

 

Quote

Cadillac has come up with a fancy new way for onlookers to tell what’s under the hood of the car they’re looking at. Starting with the XT6 400, Cadillacs will get three-digit badges that relate to a particular model’s torque figure. But only relate loosely.

Eagle-eyed readers may have noticed that the XT6’s 3.6-liter V6 makes 271 lb-ft of torque, which isn’t 400. That’s because Cadillac is going all metric on us (Steve Carlisle’s Canadian influence, no doubt) and measuring torque in Newton-Meters.

And while it’s true that metric is used just about everywhere else on earth, and while other automakers do use Newton-Meters, we don’t, so this is a little annoying. And it still doesn’t tell the full story.

Readers who are good at math may have noticed that 271 lb-ft of torque doesn’t add up to 400 Nm. It adds up to something more like 367 Nm, but Cadillac says it’s rounding up to the nearest (higher) 50

 

Edited by rmc523

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Oy... Carlisle isn't wasting any time in leaving an idiotic mark on the former "standard of the world." This guy might make Johan look like a genius. 

Look at the customers Cadillac should be appealing to as a part of growing their marketshare and taking customers away from competing brands. Now take a look at the people with whom this stupid new designation has a chance of resonating. 

Those circles don't touch. 

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jiFfM.jpg

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Image result for triple facepalm

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Ugh!  You beat me to it by seconds!

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So Cadillac is using a method to measure torque not commonly used in this country, and the resulting nomenclature doesn't even accurately reflect the powertrain's torque.

This will turn out well...

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55 minutes ago, grbeck said:

So Cadillac is using a method to measure torque not commonly used in this country, and the resulting nomenclature doesn't even accurately reflect the powertrain's torque.

This will turn out well...

All automotive engineers in the U.S. use Newton-meters for measuring torque. Also, Cadillac's system is one type of "virtual displacement" numbering that all the major luxury car brands use. Main difference is that Cadillac is using max torque as the standard rather than max power. 

As long as the numbers are used consistently in all Cadillac markets around the world, this system makes sense.

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When was the last time you’ve seen NM used in a brochure/site—in the US? Sometime never. 

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Also makes sense with the switch to electric drive-trains over the next 5-10 years.

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Yay, more numbers to go with a bunch of new letters. Will they refer to their vehicles as, for example, CT5-400 (like the BMW 328i)?

Edited by DequindreToo

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42 minutes ago, DequindreToo said:

Yay, more numbers to go with a bunch of new letters. Will they refer to their vehicles as, for example, CT5-400 (like the BMW 328i)?

Well it would be just “328i” for the BMW. 

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It must be nice getting paid a lot of money to come up with incredibly stupid ideas with no accountability. Only at GM.

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10 hours ago, jasonj80 said:

Also makes sense with the switch to electric drive-trains over the next 5-10 years.

 

I still think we are at over 10 years away before electric actually becomes "mainstream" (still hovering around 1-2% total market share), plus there are pently of headwinds for BEVs that are popping up-like the Fed tax credit going away for them.

 

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20 minutes ago, silvrsvt said:

 

I still think we are at over 10 years away before electric actually becomes "mainstream" (still hovering around 1-2% total market share), plus there are pently of headwinds for BEVs that are popping up-like the Fed tax credit going away for them.

 

They will become more common just because they will become required, by 2030 years you will see electrics well over 10% of the total market and in some places they could be 30% of all the vehicles sold. California is proposing that 15% of all light duty vehicle and 6% of all Medium duty be electric by 2030, states that have adopted CA emissions (which more and more are doing/debating, Washington State & Colorado being the latest example) will also have those requirements. 

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31 minutes ago, jasonj80 said:

They will become more common just because they will become required, by 2030 years you will see electrics well over 10% of the total market and in some places they could be 30% of all the vehicles sold. California is proposing that 15% of all light duty vehicle and 6% of all Medium duty be electric by 2030, states that have adopted CA emissions (which more and more are doing/debating, Washington State & Colorado being the latest example) will also have those requirements. 

Yes sir jasonj80. China, Cadillac's largest market, has a New Energy Vehicle (NEV) mandate that guarantees that electric vehicles will become mainstream there. 10% of the total market this year, 12% in 2020.

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Reminds me of the 58 Edsel engine designations - The E400 was a 361 FE and the E475 was a 410 MEL, the numbers were the torque ratings.

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Just now, lfeg said:

Reminds me of the 58 Edsel engine designations - The E400 was a 361 FE and the E475 was a 410 MEL, the numbers were the torque ratings.

We see how well that worked out....

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Sounds like a bunch of nothing really, trying to bloat numbers for under performing vehicles. Just as irrelevant as MB/BMWs number scheme.

 

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Well, the domestic market *did* eventually make the transition to liter designations for displacement, so the concept might not be so bad (but certainly somewhat premature). I notice, however, that they don't plan to actually display the metric torque number, but an "averaging up" of up to 50 from the actual number. 50 is a lot!. And the naming scheme? XT6400? At least old McDonald's farm had a tune that made EIEIO a little easier to remember.

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I predict less than a year before they change it.

Although I bet the majority of car buyers don’t understand lb/ft either.

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