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A fumble under Big Jim's watch that has already been forgotten !


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Automakers Find It’s Hard to Make Money on Mobility, Not Cars

Ford's failure to make shuttle vans catch on shows the costly challenge ahead

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But the downfall of Chariot and its inability to find a useful place in the shifting landscape of urban transportation—or within Ford’s portfolio of non-carmaking efforts—underscores broader challenges facing automakers as they sink money into attempts to figure out the future.

Does anyone think that Ford is going to make much money on bicycle sharing and renting scooters ?

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2 minutes ago, theoldwizard said:

Does anyone think that Ford is going to make much money on bicycle sharing and renting scooters ?

Yes, after using them they are a great last mile solution around cities. They are also going to get crazy amounts of data from the users of them; where they go, what times they go, how long they spend there.

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Automakers are pouring billions into new mobility ventures like robo-taxis and ride-hailing without any clear idea when they are going to make money from them. And they're paying for these huge investments with the money they make from their traditional business.

“Out of all the different things that have been tried by these companies over the last several years, there’s one common thread, and that’s that nobody has actually figured out how to make money on this,”  said Sam Abuelsamid, senior research analyst of mobility at Navigant. “Whether you’re talking about ride-hailing, micromobility, car-sharing—none of them are profitable.”

 

Stock holders will not be happy about that !

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