T-dubz Posted February 15, 2019 Share Posted February 15, 2019 (edited) https://www.autoblog.com/2019/02/15/2020-ford-explorer-pricing-announced/ tops out around $60k for platinum. Base is around $34k. ST is $55k Edited February 15, 2019 by T-dubz Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted February 15, 2019 Share Posted February 15, 2019 And still no build and price on the website Quote Link to comment Share on other sites More sharing options...
Anthony Posted February 15, 2019 Share Posted February 15, 2019 7 minutes ago, fuzzymoomoo said: And still no build and price on the website ...and the Gladiator has had the build on the website for a month, but no pricing announced. These companies are bass-ackwards 1 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted February 15, 2019 Share Posted February 15, 2019 Just now, Anthony said: ...and the Gladiator has had the build on the website for a month, but no pricing announced. These companies are bass-ackwards Aviator has been live for a month.... Quote Link to comment Share on other sites More sharing options...
jcartwright99 Posted February 15, 2019 Share Posted February 15, 2019 The Aviator was released first. I expect the build and price site up soon for the Explorer now that they have confirmed pricing. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted February 15, 2019 Share Posted February 15, 2019 3 minutes ago, jcartwright99 said: The Aviator was released first. I expect the build and price site up soon for the Explorer now that they have confirmed pricing. The build and price confirmed the pricing for Aviator. I don't know why it's taking so long for the Explorer but it's not helping keeping the hype built up. Quote Link to comment Share on other sites More sharing options...
T-dubz Posted February 15, 2019 Author Share Posted February 15, 2019 An aviator reserve is cheaper than the explorer platinum. The reserve comes pretty well equipped at around $57k. You can even add the elements package to get heated and ventilated first and second row seats and a heated steering wheel and you are still under $60k. I can’t see myself ever picking the explorer platinum over the aviator reserve. 2 Quote Link to comment Share on other sites More sharing options...
bzcat Posted February 16, 2019 Share Posted February 16, 2019 Ford probably don't expect to sell that many Platinum. Comparing it to Aviator Reserve kind of prove the point I think... Platinum is the kitchen sink version for Ford and it is almost $20k cheaper than Black Label... so basically it slots in between Reserve and Black Label. Explorer ST/Aviator Reserve $56k --> Explorer Platinum $59k --> Aviator Black Label $78k On the hybrid side, Ford is probably leaving some money on the table... there is probably room for Explorer Platinum HEV for around $60k Explore Limited HEV $53k --> Aviator GT PHEV $69k --> Aviator GT Black Label PHEV $88k Quote Link to comment Share on other sites More sharing options...
ice-capades Posted February 16, 2019 Share Posted February 16, 2019 9 hours ago, bzcat said: Ford probably don't expect to sell that many Platinum. Comparing it to Aviator Reserve kind of prove the point I think... Platinum is the kitchen sink version for Ford and it is almost $20k cheaper than Black Label... so basically it slots in between Reserve and Black Label. Explorer ST/Aviator Reserve $56k --> Explorer Platinum $59k --> Aviator Black Label $78k On the hybrid side, Ford is probably leaving some money on the table... there is probably room for Explorer Platinum HEV for around $60k Explore Limited HEV $53k --> Aviator GT PHEV $69k --> Aviator GT Black Label PHEV $88k The Explorer Platinum is a very low volume model appealing to the specific few that have to have the top-of-the-line and can afford it. A lot of these price increases have to be improving Ford's profit margin as the increases look to be a lot more than just for additional content, etc. Ford will maximize their profit margin but probably do little if anything the increase it at the dealership level. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted February 16, 2019 Share Posted February 16, 2019 (edited) Correct me if i'm wrong here but wasn't the Platinum introduced as a way for Ford to fill a segment without doing an Aviator? Maybe it has served its purpose and now looks a little redundant with Aviator there, but hope buyers prove me wrong on that.. Edited February 16, 2019 by jpd80 1 Quote Link to comment Share on other sites More sharing options...
hahnk37 Posted February 16, 2019 Share Posted February 16, 2019 Platinum and ST are priced high but they also have very little direct competition from the main stream brands. What is more concerning is limited pricing which is higher than most competitors that start at that equipment level in the mid to high $40k range. Quote Link to comment Share on other sites More sharing options...
jasonj80 Posted February 16, 2019 Share Posted February 16, 2019 Platinum Explorers serve the purpose of small and medium sized business owners who can afford much more expensive vehicles however prefer to have a daily driver that employees and vendors see from a mass market brand. It’s the reason why High end Tahoe’s and Expeditions are also popular with certain groups. Quote Link to comment Share on other sites More sharing options...
msm859 Posted February 16, 2019 Share Posted February 16, 2019 6 hours ago, jpd80 said: Correct me if i'm wrong here but wasn't the Platinum introduced as a way for Ford to fill a segment without doing an Aviator? Maybe it has served its purpose and now looks a little redundant with Aviator there, but hope buyers prove me wrong on that.. As the owner of a 2017 Platinum Explorer I would go with this answer. Assuming the EV range is adequate, it will be replaced with the Aviator GT the only question being Reserve II or Black Label. Before the current Explorer we had a 2013 Limited. Some people want both the luxury and performance. That is why the Aviator should be a big hit. The next big thing that people will want is a PHEV if not a BEV. If Ford is smart they will add a PHEV to all their lines - with a real EV side - 30+ mile range and adequate performance in EV only. 1 Quote Link to comment Share on other sites More sharing options...
buddysystem Posted February 18, 2019 Share Posted February 18, 2019 I wonder if Ford is thinking about a more off road version of this. Now that it's on a decent rwd platform they could create something to compete a little better with the Grand Cherokee Overland. I little lift, better tires, some butch elements? Kind of what they did with the Expedition Off Road pkg. Quote Link to comment Share on other sites More sharing options...
akirby Posted February 18, 2019 Share Posted February 18, 2019 1 minute ago, buddysystem said: I wonder if Ford is thinking about a more off road version of this. Now that it's on a decent rwd platform they could create something to compete a little better with the Grand Cherokee Overland. I little lift, better tires, some butch elements? Kind of what they did with the Expedition Off Road pkg. Explorer Raptor? Might be a little redundant with the 4 door bronco. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted February 18, 2019 Share Posted February 18, 2019 3 minutes ago, akirby said: Explorer Raptor? Might be a little redundant with the 4 door bronco. Maybe not. Bronco won't have a third row, though an Expedition will be better suited for a raptor treatment than an explorer IMO. Quote Link to comment Share on other sites More sharing options...
akirby Posted February 18, 2019 Share Posted February 18, 2019 22 minutes ago, fuzzymoomoo said: Maybe not. Bronco won't have a third row Neither does Jeep Grand Cherokee. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted February 18, 2019 Share Posted February 18, 2019 9 minutes ago, akirby said: Neither does Jeep Grand Cherokee. There is a 3rd row version coming soon. FCA is converting the old Mack Engine plant to an assembly plant to build it. Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted February 18, 2019 Share Posted February 18, 2019 5 hours ago, akirby said: Explorer Raptor? Might be a little redundant with the 4 door bronco. Well depending if the Timberland trademark turns out to be-it might be a slightly less capable/more luxurious Raptor type trim? Quote Link to comment Share on other sites More sharing options...
bzcat Posted February 19, 2019 Share Posted February 19, 2019 (edited) On 2/18/2019 at 6:32 AM, akirby said: Explorer Raptor? Might be a little redundant with the 4 door bronco. I don't think Raptor is the right answer. It's too extreme for Explorer. Bronco Raptor seems more on brand than Explorer Raptor... that is for sure. A more offroad capable trim level or option package for Explorer is totally something Ford should look into. For example, a FX4 style package that you can add to XLT and Limited with suspension lift and skid plates; or a King Ranch alternative to Limited that has truck tires instead of passenger car tires. Explorer used truck trim levels instead of car trim levels (e.g. XLT instead of SE, Limited instead of Titanium etc.) so it should have a FX4 option. Edited February 19, 2019 by bzcat Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted February 19, 2019 Share Posted February 19, 2019 STILL no build and price ? Quote Link to comment Share on other sites More sharing options...
akirby Posted February 19, 2019 Share Posted February 19, 2019 38 minutes ago, bzcat said: I don't think Raptor is the right answer. It's too extreme for Explorer. Bronco Raptor seems more on brand than Explorer Raptor... that is for sure. A more offroad capable trim level or option package for Explorer is totally something Ford should look into. For example, a FX4 style package that you can add to XLT and Limited with suspension lift and skid plates; or a King Ranch alternative to Limited that has truck tires instead of passenger car tires. Explorer used truck trim levels instead of car trim levels (e.g. XLT instead of SE, Limited instead of Titanium etc.) so it should have a FX4 option. I can go along with that although FX4 isn't anything special. Quote Link to comment Share on other sites More sharing options...
SoonerLS Posted February 20, 2019 Share Posted February 20, 2019 5 hours ago, akirby said: I can go along with that although FX4 isn't anything special. I haven't looked at the 13th Gen trucks, but the 12th Gen FX4s got nicer lights, skid plates, and a few other things that "normal" 4x4s didn't get (unless you added the Off Road package). Quote Link to comment Share on other sites More sharing options...
akirby Posted February 20, 2019 Share Posted February 20, 2019 1 hour ago, SoonerLS said: I haven't looked at the 13th Gen trucks, but the 12th Gen FX4s got nicer lights, skid plates, and a few other things that "normal" 4x4s didn't get (unless you added the Off Road package). Electronic locking axle, floor liners, skid plates, hill descent control, off road front shocks and a decal for $950. I just mean it’s nothing like a Raptor, it’s just a mild upgrade. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted February 20, 2019 Share Posted February 20, 2019 4 minutes ago, akirby said: Electronic locking axle, floor liners, skid plates, hill descent control, off road front shocks and a decal for $950. I just mean it’s nothing like a Raptor, it’s just a mild upgrade. And actually a pretty good value too Quote Link to comment Share on other sites More sharing options...
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