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tbone

Tailgate wars heating up.

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11 minutes ago, tbone said:

 OK, that’s better than nothing. However that small step wouldn’t work well for me. I haul my motocross bike in the bed of the truck and i usually haul it with the tailgate down and bed extender out. That is also a really small step for me to hit when I’m running the bike up into the bed with the ramp.

There aren’t really a ton of ways to innovate on a tailgate, so there has to be compromises in various ways to create something useful.   So far you can’t have your cake and eat it too.

I will be interested to see what the take rate is on that option for Ram. At $1300 for the tailgate and step, it isn’t cheap. 

I remember reading somewhere that getting the split tailgate also includes a spray in bed liner.

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12 minutes ago, tbone said:

 OK, that’s better than nothing. However that small step wouldn’t work well for me. I haul my motocross bike in the bed of the truck and i usually haul it with the tailgate down and bed extender out. That is also a really small step for me to hit when I’m running the bike up into the bed with the ramp.

There aren’t really a ton of ways to innovate on a tailgate, so there has to be compromises in various ways to create something useful.   So far you can’t have your cake and eat it too.

I will be interested to see what the take rate is on that option for Ram. At $1300 for the tailgate and step, it isn’t cheap. 

$1,300 also includes the spray-in bed-liner.  Being that's a $475 option in the F-150, the tailgate and step are actually not that expensive considering what you get.  

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4 hours ago, Anthony said:

$1,300 also includes the spray-in bed-liner.  Being that's a $475 option in the F-150, the tailgate and step are actually not that expensive considering what you get.  

Well, that helps with the appeal of the price. The Ford tailgate step is $375 as a stand-alone option for comparison. 

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16 hours ago, Anthony said:

$1,300 also includes the spray-in bed-liner.  Being that's a $475 option in the F-150, the tailgate and step are actually not that expensive considering what you get.  

What if, for some reason, you don't want a spray-in bed liner from the factory?

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20 minutes ago, twintornados said:

What if, for some reason, you don't want a spray-in bed liner from the factory?

Then I would not get the Ram Multifunction Tailgate.  It does not look like you can separate the options (except for the step)

It is broken down like this:

  • Multifunction Tailgate $995 (includes spray-in bed liner)
  • Center step is $295

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27 minutes ago, Anthony said:

Then I would not get the Ram Multifunction Tailgate.  It does not look like you can separate the options (except for the step)

It is broken down like this:

  • Multifunction Tailgate $995 (includes spray-in bed liner)
  • Center step is $295

The reason why someone would not want a factory spray-in liner is simple...there are better options out in the aftermarket. So by limiting the Multi-function tailgate by tying in a spray in bedliner, they are forcing something onto the consumer that may not want one but not the other. 

Edited by twintornados

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They may be subsidizing the actual cost of the tailgate with the requirement of the spray in liner. You know it doesn’t cost $475 for a spray in liner. 

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25 minutes ago, tbone said:

They may be subsidizing the actual cost of the tailgate with the requirement of the spray in liner. You know it doesn’t cost $475 for a spray in liner. 

I paid $575 for my Line-X.

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5 hours ago, twintornados said:

The reason why someone would not want a factory spray-in liner is simple...there are better options out in the aftermarket. So by limiting the Multi-function tailgate by tying in a spray in bedliner, they are forcing something onto the consumer that may not want one but not the other. 

 

 

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1 hour ago, akirby said:

I paid $575 for my Line-X.

That’s a lot more than I paid for mine. 

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20 minutes ago, tbone said:

That’s a lot more than I paid for mine. 

That was for Line-X Premium on a 6.5' bed.

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