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Gurgeh

Q&A with head of Lincoln National Dealer Council

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Not a ton of new information but it's nice to see them finally having a plan for Lincoln and following through with it. 

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Fuzzymoomoo, true. I found interesting the following Q&A in particular, especially the third sentence in the answer:

 

Is there still room for a Continental in the U.S. with consumer preference shifting toward utilities and pickups?

Council thinks that the sedan side of the business still has a place within our lineup. I know the segment that Continental plays in has taken a drastic hit, so it's just not Lincoln who's seen sales down in that segment. But the other luxury competitors we compete against are not leaving that space. I think one thing that helps Lincoln in that equation is sedans in China. It's been announced sedans are a huge part of Lincoln's plans in China. How that goes into play with North America, where those units are produced, I don't know, but the hope as we go forward is that sedans continue to play a part in Lincoln's lineup in North America.

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I do wonder if there's room for a single electrified sedan in the Lincoln (and Ford) lineup.

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The more smart approach is to make a big, elctric sedan to replace the Continental.

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33 minutes ago, falconlover 1 said:

....more smart...

Related image

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Maybe the Continental name lives on in the form of something else. Maybe the form of an... ev, perhaps

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You're never going to see the return of a new BOF Town Car, no matter how many wishes are made.

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On 1/28/2019 at 12:22 PM, fuzzymoomoo said:

Not a ton of new information but it's nice to see them finally having a plan for Lincoln and following through with it. 

I would like to know why there are so few Black Label dealers.  There are very few in all of Northern California.

 

 

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32 minutes ago, msm859 said:

I would like to know why there are so few Black Label dealers.  There are very few in all of Northern California.

You'd have to ask the dealers.  They must have chosen not to participate.

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39 minutes ago, msm859 said:

I would like to know why there are so few Black Label dealers.  There are very few in all of Northern California.

 

 

Well, in order to be a Black Label dealer, the dealership had to upgrade their facilities to whatever standards Ford/Lincoln has for BL dealers.  So if said dealerships aren't willing to invest in that upgrade, they won't be BL dealers.

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2 hours ago, rmc523 said:

Well, in order to be a Black Label dealer, the dealership had to upgrade their facilities to whatever standards Ford/Lincoln has for BL dealers.  So if said dealerships aren't willing to invest in that upgrade, they won't be BL dealers.

Just checked and within a 300 mile radius of Sacramento, CA there are 20 Lincoln dealers and only 3 Black Label dealers.  That is a pretty small take - 15%.  Plus that area probably has 10-15 million people.  Obviously the dealers are not believing the return would be worth the  "investment."

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2 hours ago, rmc523 said:

Well, in order to be a Black Label dealer, the dealership had to upgrade their facilities to whatever standards Ford/Lincoln has for BL dealers.  So if said dealerships aren't willing to invest in that upgrade, they won't be BL dealers.

They also have to pay $100,000 (I think), though they get that back to some extent through higher payment from Lincoln. There is also a new rule that came into force late last year, part of Lincoln's efforts to force stand-along dealerships. In the major metro areas to become Black Label a dealer needs to be stand-alone. Existing combined Ford-Lincoln BL dealers are grandfathered from this new requirement. Tons of Navigator sales (and I predict we'll see that as well with Aviators) end up being Black Label, so there is growing interest.

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