mackinaw Posted January 21, 2019 Share Posted January 21, 2019 From Automotive News: "Cadillac this month previewed an electric crossover expected in 2021 that will be the first vehicle to ride on GM's next-generation EV platform. "We've got one chance. This is it," Reuss told Automotive News last week. "We will leave nothing on the table, but we've got to get there. ... We're going to get there." https://www.autonews.com/retail/cadillac-weve-got-one-chance?fbclid=IwAR31MqwTYd9lwuC-VLHpyKf4s14LmHuO9YppQA1AKImXnAKSkW5DLvmuvnQ Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted January 21, 2019 Share Posted January 21, 2019 One chance or what? No one thinks they'd pull the plug on future Cadillac EV vehicles if they fail on this one if everyone else is going to make them. Just shut up and make everything your best effort! Quote Link to comment Share on other sites More sharing options...
twintornados Posted January 22, 2019 Share Posted January 22, 2019 (edited) is it time to get the holy water out??? Someone get Dan Akerson on the horn.... Edited January 22, 2019 by twintornados 4 Quote Link to comment Share on other sites More sharing options...
mackinaw Posted January 22, 2019 Author Share Posted January 22, 2019 1 hour ago, twintornados said: is it time to get the holy water out??? Someone get Dan Akerson on the horn.... Funny. Exactly what I thought. If they're putting all of their eggs in the EV basket, then it's goodby Cadillac. 1 Quote Link to comment Share on other sites More sharing options...
rperez817 Posted January 22, 2019 Share Posted January 22, 2019 12 hours ago, mackinaw said: If they're putting all of their eggs in the EV basket, then it's goodby Cadillac. Or it could be the strategy that makes Cadillac a leading Tier 1 luxury brand. They're taking a risk with the EV strategy. But they need to. 1 Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted January 22, 2019 Share Posted January 22, 2019 31 minutes ago, rperez817 said: Or it could be the strategy that makes Cadillac a leading Tier 1 luxury brand. They're taking a risk with the EV strategy. But they need to. Sounds like another way to blow billons of dollars with really nothing to show for it, outside of some paid adveristing that says the product is the next best thing evar and isn't bought by the car buying public. 1 Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted January 22, 2019 Share Posted January 22, 2019 23 minutes ago, rperez817 said: Or it could be the strategy that makes Cadillac a leading Tier 1 luxury brand. They're taking a risk with the EV strategy. But they need to. The obvious issue is their management's track record of completing 75% of whatever current "strategy" they're chasing before getting distracted and reversing course. The way Cadillac is currently structured makes it nearly impossible for them to transition to "full EV" in the short and medium term, just like it was impossible for them to chase their other gimmick "strategies" in a timely enough manner to accomplish their goals. As their alleged transition to GM's "EV brand" happens - and it will happen slowly - what is the identity of their other products? Their most recent releases - XT4 and XT6 - tell me that they have no idea. They've gone from "BMW fighter" to somewhat of a "Lexus fighter" and now "Tesla fighter." As crazy as it, Lincoln's long ball strategy is paying off: They have a clear direction and identity, as do Mercedes Benz, BMW, Lexus, Volvo, and even Buick. Today, Cadillac seems to have reduced itself to the directionless churning of Infinity and Acura... the same place we all bemoaned Lincoln for being a decade ago. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted January 22, 2019 Share Posted January 22, 2019 32 minutes ago, rperez817 said: Or it could be the strategy that makes Cadillac a leading Tier 1 luxury brand. They're taking a risk with the EV strategy. But they need to. You keep saying this like it’s a foregone conclusion that BEVs will be the majority of the car market in 5 years and that just ain’t going to happen. Not even in 10 years. They’ll be lucky to sell 1 million BEVs in a year and that’s only about 6% of the market. 2 Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted January 22, 2019 Share Posted January 22, 2019 12 minutes ago, akirby said: You keep saying this like it’s a foregone conclusion that BEVs will be the majority of the car market in 5 years and that just ain’t going to happen. Not even in 10 years. They’ll be lucky to sell 1 million BEVs in a year and that’s only about 6% of the market. Worldwide they hit 2 million last year...but I agree Quote Link to comment Share on other sites More sharing options...
akirby Posted January 22, 2019 Share Posted January 22, 2019 8 minutes ago, silvrsvt said: Worldwide they hit 2 million last year...but I agree But that includes all plug in vehicles - plug in hybrids and limited range BEVs. To me a BEV must have at least a 200 mile range to be considered as a replacement for a regular vehicle. Quote Link to comment Share on other sites More sharing options...
rperez817 Posted January 22, 2019 Share Posted January 22, 2019 32 minutes ago, akirby said: You keep saying this like it’s a foregone conclusion that BEVs will be the majority of the car market in 5 years and that just ain’t going to happen. Not even in 10 years. They’ll be lucky to sell 1 million BEVs in a year and that’s only about 6% of the market. GM's BEV3 platform will be very flexible and broad in terms of vehicle types. Globally, they should be able to produce 1 million BEV a year easily using that platform. Quote Link to comment Share on other sites More sharing options...
mackinaw Posted January 22, 2019 Author Share Posted January 22, 2019 1 hour ago, rperez817 said: Or it could be the strategy that makes Cadillac a leading Tier 1 luxury brand. They're taking a risk with the EV strategy. But they need to. Why buy a Cadillac EV when you can buy a Tesla? Or an upcoming EV from Mercedes or BMW or Audi? In the U.S. market, they've been a failure at trying to be the American answer to the Germans. Now they're going to try and out-Tesla, Tesla. It seems they're throwing mud at the wall and seeng what sticks. 1 Quote Link to comment Share on other sites More sharing options...
akirby Posted January 22, 2019 Share Posted January 22, 2019 That chart is worthless. All it says is our BEV3 architecture can support any type of vehicle which I'm sure everyone would say right now. Building something and selling it at volume and for profit is something entirely different. Especially when it's several years away. Quote Link to comment Share on other sites More sharing options...
grbeck Posted January 22, 2019 Share Posted January 22, 2019 An ambitious repositioning of a floundering division that will require superb engineering, top-notch marketing and intensive public relations efforts - all led by GM management. What could possibly go wrong...? 3 Quote Link to comment Share on other sites More sharing options...
akirby Posted January 22, 2019 Share Posted January 22, 2019 Don't forget a huge market shift and widespread charging infrastructure. 1 Quote Link to comment Share on other sites More sharing options...
atomcat68 Posted January 22, 2019 Share Posted January 22, 2019 The biggest problem with Cadillac is that the market and Cadillac's own customers told them what they wanted and voted with their wallets, and GM didn't listen. Over the past 10 years, sedan buyers voted with their wallets for a Deville/DTS/XTS type of sedan, but GM wrongly told their customers they wanted a BMW fighter. The customers loved the second generation SRX, and instead of working on a three row like everyone else was doing, they invested more into BMW fighting sedans. Buyers don't like being told what they want. Now imagine if they designed an Alpha platform in 2009 that spawned an elegant three row CUV and sedan (Deville like), and a sporty two row CUV and sporty sedan... Quote Link to comment Share on other sites More sharing options...
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