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How Farley learned to embrace EV's


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Interesting read in this week's Automotive News:

"This is the one vehicle (Mach E) I'm most excited about," Farley said. In an investor presentation last week, he compared the still-unnamed crossover to a "rocket ship."

Farley said Ford is moving away from positioning its electrified vehicles as eco-friendly green machines and focusing more on their performance capabilities.

"If you give people more than just fuel economy ... we think there's real opportunity in electrification," he said.

https://www.autonews.com/world-congress/personal-journey-leads-farley-embrace-evs?utm_source=weekly&utm_medium=email&utm_campaign=20190120&utm_content=article9-headline

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