bzcat Posted January 18, 2019 Share Posted January 18, 2019 After 21 years of sucking Holden dust, Ford Australia finally outsold its rival. Call it the curse of Ford Laser if you will but Ford Australia was never the same after it closed the Homebush assembly plant in Sydney. Great news right? Well, except Ford is now 1/3 the size of Toyota. Whomp whomp... VW's 3 brands combined also outsold Ford. 2018 Australia Passenger Vehicle Sales 1. Toyota 217,061 2. Mazda 111,280 3. Hyundai 94,187 4. Mitsubishi 84,944 5. Ford 69,081 6. Holden 60,751 7. Kia 58,815 8. Nissan 57,699 9. Volkswagen 56,620 10. Honda 51,525 11. Subaru 50,015 12. Mercedes-Benz 39,537 13. Isuzu 27,640 14. BMW 23,055 15. Audi 19,416 16. Suzuki 17,601 17. Land Rover 10,089 18. Renault 10,018 19. Lexus 8819 20. Jeep 7326 21. Volvo 6693 22. LDV (Maxus) 6064 23. Skoda 5807 24. Porsche 3909 25. Mini 3590 The top selling vehicles 1. Toyota HiLux 51,705 2. Ford Ranger 42,144 3. Toyota Corolla 35,230 4. Mazda 3 31,065 5. Hyundai i30 28,188 (including Elantra sedan = 32,031) 6. Mazda CX-5 26,173 7. Mitsubishi Triton 24,896 8. Toyota RAV4 22,165 9. Nissan X-Trail 21,192 10. Hyundai Tucson 19,261 11. Volkswagen Golf 19,076 12. Mitsubishi ASX 19,034 13. Kia Cerato 18,620 14. Toyota Prado 18,553 15. Isuzu D-Max 18,550 16. Holden Colorado 18,301 17. Nissan Navara 16,459 18. Mazda CX-3 16,293 19. Honda CR-V 16,107 20. Hyundai Accent 15,675 21. Mitsubishi Outlander 15,573 22. Toyota Camry 15,269 23. Toyota Kluger 14,743 (Highlander) 24. Kia Sportage 14,042 25. Nissan Qashqai 13,950 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted January 18, 2019 Share Posted January 18, 2019 I’ll give you guys a clue, of the 69,081 vehicles sold by, Ford Australia, 42,114 were Rangers, 6,014 were Mustangs and around 5,000 were Everest’s. That’s right, 53,000 of the 69,000 vehicles sold... Luckily, new Focus and Endurance (Edge) have just arrived...... 1 Quote Link to comment Share on other sites More sharing options...
bzcat Posted January 18, 2019 Author Share Posted January 18, 2019 Yes, it basically just Ranger holding the tent up. Let's hope there is LHD Explorer in the deck for Australia as well. But given the success of VW, I don't think there is really is no excuse why Ford couldn't at least sell as many Fiesta or Focus as VW Golf and Skoda models when Ford has a relative cost advantage having those vehicles source from Thailand instead of Europe. Another thing that really puts things in perspective is this... Toyota sold 225,800 vehicles in Australia in 2018. Toyota sold 220,910 vehicles in the US in December 2018. So we are talking about a relatively small market that has more competitors than the US. 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted January 18, 2019 Share Posted January 18, 2019 (edited) 6 hours ago, bzcat said: Yes, it basically just Ranger holding the tent up. Let's hope there is LHD Explorer in the deck for Australia as well. But given the success of VW, I don't think there is really is no excuse why Ford couldn't at least sell as many Fiesta or Focus as VW Golf and Skoda models when Ford has a relative cost advantage having those vehicles source from Thailand instead of Europe. New Focus comes from Europe, only just starting but Fiesta is a goner and Ecosport not far behind, wanna see December's sales? Fiesta...........................1 Focus...........................92..new models not quite filtering through yet. Mondeo.......................81 Ecosport .....................57 Escape.......................391 Endura (Edge).............93...only just arrived. Quote Another thing that really puts things in perspective is this... Toyota sold 225,800 vehicles in Australia in 2018. Toyota sold 220,910 vehicles in the US in December 2018. So we are talking about a relatively small market that has more competitors than the US. While that might be true, Toyota Australia's profit in 2017 was something like $240 million, Ford was $27 million, one year after shedding local production write down costs. It's hard to find Ford Australia's stand alone profit because it's combined with Asia Pacific and China. However, I am reliably informed that Ford Australia is very profitable for Ford and that it's Ford Thailand's biggest customer (Thailand keeps the bulk of the profit to avoid taxes in Australia). Edited January 18, 2019 by jpd80 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted January 18, 2019 Share Posted January 18, 2019 By comparison, here are the top 10 for December... Toyota HiLux – 3871 Ford Ranger – 3365 Toyota Corolla – 2311 Isuzu D-Max – 2184 Mazda3 – 2285 Mitsubishi Triton – 2000 Mazda CX-5 – 1990 Hyundai i30 – 1772 Toyota RAV4 – 1729 Nissan X-Trail – 1661 Top 10 small cars: Toyota Corolla – 2311 Mazda3 – 2285 Hyundai i30 – 1772 Volkswagen Golf – 1220 Kia Cerato – 1206 Mitsubishi Lancer – 1192 Honda Civic – 1162 Holden Astra – 1067 Subaru Impreza – 577 Hyundai Elantra – 228 More at the link.......https://performancedrive.com.au/australian-vehicle-sales-for-december-2018-vfacts-best-of-the-year-0713/ Quote Link to comment Share on other sites More sharing options...
ausrutherford Posted January 18, 2019 Share Posted January 18, 2019 RHD F-150...go for it! Quote Link to comment Share on other sites More sharing options...
bzcat Posted January 19, 2019 Author Share Posted January 19, 2019 11 hours ago, ausrutherford said: RHD F-150...go for it! If only... Ford will put Land Cruiser 70 out of business if it bothered with RHD F-150. But as I pointed out, market is too small. Ford can't justify spending money on RHD interior if it will only sell a few thousand a year. Australia and New Zealand are about the only place that would be interested in a RHD F-150. Explorer is a big question mark... how many can Ford realistically sell in UK, Ireland, Australia, New Zealand, and Southeast Asia? Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted January 19, 2019 Share Posted January 19, 2019 Just now, bzcat said: If only... Ford will put Land Cruiser 70 out of business if it bothered with RHD F-150. But as I pointed out, market is too small. Ford can't justify spending money on RHD interior if it will only sell a few thousand a year. Australia and New Zealand are about the only place that would be interested in a RHD F-150. Explorer is a big question mark... how many can Ford realistically sell in UK, Ireland, Australia, New Zealand, and Southeast Asia? Australia and New Zealand could probably do ok. It would be too big for UK and Ireland and Southeast Asia is a big ??? to me. Probably not worth the investment Quote Link to comment Share on other sites More sharing options...
jpd80 Posted January 19, 2019 Share Posted January 19, 2019 I think 2-Row Endura (AUS$49K) and 3-Row Everest ($57K) are it for our marker, heard a rumor that no RHD Explorer planned, CAP is gonna be under extreme production pressure with PIU, Explorer and Aviator for North American market. Perhaps switching Edge to CD6 later gives global a mini me Explorer? Explorer with either 3.3 V6 hybrid or 3.0 V6 powerstroke would do the trick for Europe and RHD countries. Fuel prices in Australia are between UK and USA so our market is more open to all things American but we get all the UK 2.0 RHD intended product which doesn't quite match up with market expectations. Ford Aus is going after a more premium customer with Ranger, Mustang, Everest and now diesel Endura, Currently, it' possible to source a RHD converted Ram 1500 V8 in Australia for around AUS$89,000 which is quite reasonable considering.. Quote Link to comment Share on other sites More sharing options...
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