MY93SHO Posted January 17, 2019 Share Posted January 17, 2019 https://jalopnik.com/chevrolet-pulls-most-reliable-ad-after-being-challenged-1831800283 In a recent ad campaign, Chevrolet made the claim that their cars are “more reliable” than Honda, Toyota, and Ford. This claim is based on some very selective survey data that Chevy sponsored. Toyota has disputed Chevrolet’s claim—and now the ad’s been pulled from the rotation. Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted January 17, 2019 Share Posted January 17, 2019 Levine says that both Ford and Honda, along with Toyota, sent notification to GM challenging the ads demanding they be pulled. As terrible as this seemingly never-ending "Real People" campaign is... this is so, so, so satisfying. 6 Quote Link to comment Share on other sites More sharing options...
akirby Posted January 17, 2019 Share Posted January 17, 2019 Quote just one in a long line of cringe-inducing “real people” commercials I can't stand those commercials. Glad somebody finally called them on it. Quote Link to comment Share on other sites More sharing options...
Kev-Mo Posted January 17, 2019 Share Posted January 17, 2019 Yeah - Toyota has room to talk about hyperbole - Toyota ads make me sick and have for years. I remember the one from many years back with the SUV climbing up a vertical building... Quote Link to comment Share on other sites More sharing options...
akirby Posted January 17, 2019 Share Posted January 17, 2019 What's wrong with that ad? It's funny. You really have a thing for Toyota, eh? Quote Link to comment Share on other sites More sharing options...
akirby Posted January 17, 2019 Share Posted January 17, 2019 Also - big difference between hyperbole or exaggeration and outright lies. 1 Quote Link to comment Share on other sites More sharing options...
92merc Posted January 17, 2019 Share Posted January 17, 2019 Yeah, I wondered about that ad right away. I thought maybe on select vehicles they are matching reliability. But then I realized it was the "Real People" ads that I hate and flipped the channel. Quote Link to comment Share on other sites More sharing options...
jcartwright99 Posted January 17, 2019 Share Posted January 17, 2019 It seems like they carefully crafted their surveys to include/exclude certain things about reliability to skew the results in their favor. GM gets called on their BS. I wonder how many millions they dumped into that one for about 2 weeks worth of play? Quote Link to comment Share on other sites More sharing options...
rmc523 Posted January 17, 2019 Share Posted January 17, 2019 These (the entire "real people") ads are lowest common denominator ads. They're to go after people that don't know any better and don't look anything up. I always wonder how many people they have to go through to get their few seconds of video from people that have no clue. Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted January 17, 2019 Share Posted January 17, 2019 2 hours ago, akirby said: I can't stand those commercials. Glad somebody finally called them on it. Jalopnik has been on them about how dumb they are from day 1. Quote Link to comment Share on other sites More sharing options...
akirby Posted January 17, 2019 Share Posted January 17, 2019 35 minutes ago, fuzzymoomoo said: Jalopnik has been on them about how dumb they are from day 1. I meant legally and made them cease and desist (despite what they said). Quote Link to comment Share on other sites More sharing options...
tbone Posted January 17, 2019 Share Posted January 17, 2019 4 hours ago, PREMiERdrum said: Levine says that both Ford and Honda, along with Toyota, sent notification to GM challenging the ads demanding they be pulled. As terrible as this seemingly never-ending "Real People" campaign is... this is so, so, so satisfying. I couldn’t agree more. I didn’t see how that statement could be true. Quote Link to comment Share on other sites More sharing options...
jpd80 Posted January 17, 2019 Share Posted January 17, 2019 Speaking of "real people"' can anyone guess which four failed manufacturing plants are under these covers? 1 Quote Link to comment Share on other sites More sharing options...
fordtech1 Posted January 17, 2019 Share Posted January 17, 2019 (edited) 5 hours ago, rmc523 said: These (the entire "real people") ads are lowest common denominator ads. They're to go after people that don't know any better and don't look anything up. I always wonder how many people they have to go through to get their few seconds of video from people that have no clue. That’s Chevy’s demographic. Ideal customer. Reminds me of the Kia store down the street. Can I get rims put on forenza and add it to My payments!? Edited January 17, 2019 by fordtech1 Quote Link to comment Share on other sites More sharing options...
blwnsmoke Posted January 18, 2019 Share Posted January 18, 2019 This ad just played on the HGTV channel 2 min ago. Quote Link to comment Share on other sites More sharing options...
MKX1960 Posted January 21, 2019 Share Posted January 21, 2019 On 1/17/2019 at 8:46 AM, Kev-Mo said: Yeah - Toyota has room to talk about hyperbole - Toyota ads make me sick and have for years. I remember the one from many years back with the SUV climbing up a vertical building... Is this supposed to be Chuck Norris 3/4 into the ground? Seems how dated Toyota trucks are. Quote Link to comment Share on other sites More sharing options...
MY93SHO Posted January 25, 2019 Author Share Posted January 25, 2019 1 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted January 25, 2019 Share Posted January 25, 2019 That's the best one they've done in a while. They were getting really stupid. Quote Link to comment Share on other sites More sharing options...
akirby Posted January 25, 2019 Share Posted January 25, 2019 I’m still seeing those ads. Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted January 25, 2019 Share Posted January 25, 2019 2 minutes ago, akirby said: I’m still seeing those ads. Once a spot gets ingested into rotation at the local level, it takes a *long* time for it to fall out-of-cycle. For different coding rates it probably exists several times over and purging each one individually isn't something most local stations will undertake. I'll never forget a year where out Super Bowl image campaign played for 7 weeks after the spot was supposed to die, after repeated requests from our News Director that the spot be manually removed. Quote Link to comment Share on other sites More sharing options...
akirby Posted January 25, 2019 Share Posted January 25, 2019 That could get interesting if the court issues a cease and desist order. Quote Link to comment Share on other sites More sharing options...
ice-capades Posted January 26, 2019 Share Posted January 26, 2019 9 hours ago, PREMiERdrum said: Once a spot gets ingested into rotation at the local level, it takes a *long* time for it to fall out-of-cycle. For different coding rates it probably exists several times over and purging each one individually isn't something most local stations will undertake. I'll never forget a year where out Super Bowl image campaign played for 7 weeks after the spot was supposed to die, after repeated requests from our News Director that the spot be manually removed. Sorry but it's not that difficult to change the TV spots in a schedule. It's a matter of the agency placing the schedule to change the insertion order. The spots may be placed by different agencies depending on the distribution... national, regional, etc. It depends on the client communicating with their agency and the agency then making the changes with the cable or broadcast company. The broadcaster (Network, Cable Operator, TV Station, etc.) then makes the changes and generates the revised insertion order, etc. Then it's up to the advertiser or agency to review and verify that the changes are correct. 1 Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted January 28, 2019 Share Posted January 28, 2019 On 1/25/2019 at 11:14 PM, ice-capades said: Sorry but it's not that difficult to change the TV spots in a schedule. It's a matter of the agency placing the schedule to change the insertion order. The spots may be placed by different agencies depending on the distribution... national, regional, etc. It depends on the client communicating with their agency and the agency then making the changes with the cable or broadcast company. The broadcaster (Network, Cable Operator, TV Station, etc.) then makes the changes and generates the revised insertion order, etc. Then it's up to the advertiser or agency to review and verify that the changes are correct. Sure, that's how the systems are set up, but spots live long beyond their expire date. Most local stations mid-major and smaller are still manual in / manual out. We'll see these spots for probably another couple weeks at the local level before they are fully eradicated. So long as reasonable effort has been made by the agency to notify stations of the pull there shouldn't be any legal ramifications. 1 Quote Link to comment Share on other sites More sharing options...
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