mackinaw Posted January 21, 2019 Author Share Posted January 21, 2019 On 1/20/2019 at 9:56 AM, akirby said: I think it will start closer to $50K. They already said it would not only make a profit but have a good margin as well. You got it. From an article in this week's Automotive News: Hau Thai-Tang, Ford's product boss, said last week that the automaker's battery-electric offerings will be "contribution margin positive." "This is not a strategic action to make people feel good," he said. "It's going to have to deliver its demand on capital." 3 Quote Link to comment Share on other sites More sharing options...
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