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Lincoln's Elegant BEV


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On 1/20/2019 at 9:56 AM, akirby said:

I think it will start closer to $50K.  They already said it would not only make a profit but have a good margin as well.

You got it.  From an article in this week's Automotive News:

Hau Thai-Tang, Ford's product boss, said last week that the automaker's battery-electric offerings will be "contribution margin positive."

"This is not a strategic action to make people feel good," he said. "It's going to have to deliver its demand on capital."

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