Jump to content

New Facebook Pages

Ford Mach E

Ford Thunder

  • Custom Search


silvrsvt

Lincoln winning the battle against Cadillac

Recommended Posts

Yet...

Share this post


Link to post
Share on other sites
11 minutes ago, Assimilator said:

Well...then there is this which definitely is not happening at Lincoln.

https://t.co/LyDxWwvRdO

See I view Cadillac going all electric as GM giving up on it being a volume brand and embracing it as the niche brand it has become/is turning into. 

Share this post


Link to post
Share on other sites

Ford has a BEV architecture so you would think Lincoln would get it, but weirdly Lincoln isn't developing one at all.  

GM has considerably more invested into BEVs than Ford and is much further along in their development, skipping the Hybrid go-between Ford is banking on which was also MUCH cheaper to develop.  The same goes for VW.  I think Ford has invested about 11 Billion in electrification, VW is at 50 Billion.  

I think Ford's BEV program will eventually get to Lincoln.  

Edited by Assimilator

Share this post


Link to post
Share on other sites

I don’t think brand will matter with BEVs in the near term as long as the specs and performance and styling are right.

 

I still think hybrids and PHEVs are going to be the volume seller and profit maker for the next 10 years and Ford is much better positioned for that than GM.

Share this post


Link to post
Share on other sites

BEVs are vanity project for the time being. They need about another 10-15 years of development, since the infrastructure to support isn’t there yet. 

Share this post


Link to post
Share on other sites

Just started driving my new Lincoln Nautilus. Previous two cars were hybrids, a 2013 Ford Fusion and a 2017 Lincoln MKZ. Both hybrids easily gave 40+ MPG. The Nautilus is showing about 24MPG. Would love to see a Nautilus with a hybrid or PHEV option.`

Share this post


Link to post
Share on other sites
Quote

“They are trying like hell to resurrect Lincoln. Well, I might as well tell you, you might as well sprinkle holy water. It’s over“.
- Dan Akerson , GM Chairman and CEO, 2011

http://www.drivingenthusiast.net/sec-blog/2011/06/06/gm-chairman-and-ceo-dan-akerson-offers-a-telling-remark-about-lincoln/

Share this post


Link to post
Share on other sites

That's what happens when you put a lot of careful thought into your product strategy.

Share this post


Link to post
Share on other sites

Cadillac is searching through the deck for an ace, HP cars have bombed, they don't do performance Utilities so there's really not much left except a BEV.....

The bozos at GM were so enamoured with chasing BMW that they completely forgot to stick those TTV6s in their Caddy Utilities.

Edited by jpd80

Share this post


Link to post
Share on other sites

Yes, hell  has frozen over. Actually, most on here have been calling this for some time now. It’s seems the automotive media are late to the party.

The cars were great performers. However, interiors were pretty bland. The only luxury cars that sell are the Germans, because of the badge. Nobody is going to pay that for Cadillac no matter how it performs. 

Lincoln still has a ways to go and have had their missteps (MKT) but they have been on the right path for a few years now. Cadillac is just grasping at straws. It reminds me of the tortoise and hare. Slow and steady.

Share this post


Link to post
Share on other sites
9 hours ago, Assimilator said:

Ford has a BEV architecture so you would think Lincoln would get it, but weirdly Lincoln isn't developing one at all.  

GM has considerably more invested into BEVs than Ford and is much further along in their development, skipping the Hybrid go-between Ford is banking on which was also MUCH cheaper to develop.  The same goes for VW.  I think Ford has invested about 11 Billion in electrification, VW is at 50 Billion.  

I think Ford's BEV program will eventually get to Lincoln.  

Perhaps their alliance with VW will alleviate some of this if they work together on electrification; we will have to wait and see. I would be shocked if Lincoln doesn’t get its own BEV. 

Share this post


Link to post
Share on other sites
47 minutes ago, Bellanca said:

Perhaps their alliance with VW will alleviate some of this if they work together on electrification; we will have to wait and see. I would be shocked if Lincoln doesn’t get its own BEV. 

Pun intended?

Share this post


Link to post
Share on other sites

The only important thing that matters is sales.  It would be nice to see some monthly increase compared to the previous year.

Share this post


Link to post
Share on other sites
41 minutes ago, theoldwizard said:

The only important thing that matters is sales.

 

You spelled profit wrong.

Share this post


Link to post
Share on other sites

This makes Cadillac that much more of a Chinese brand. The Chinese market is driving this decision, make no mistake about it. Cadillac must protect its position there, and the future is BEV's in China.

Share this post


Link to post
Share on other sites
1 minute ago, Harley Lover said:

This makes Cadillac that much more of a Chinese brand. The Chinese market is driving this decision, make no mistake about it. Cadillac must protect its position there, and the future is BEV's in China.

...and by extension, Buick.

Share this post


Link to post
Share on other sites
20 hours ago, Assimilator said:

Ford has a BEV architecture so you would think Lincoln would get it, but weirdly Lincoln isn't developing one at all.  

GM has considerably more invested into BEVs than Ford and is much further along in their development, skipping the Hybrid go-between Ford is banking on which was also MUCH cheaper to develop.  The same goes for VW.  I think Ford has invested about 11 Billion in electrification, VW is at 50 Billion.  

I think Ford's BEV program will eventually get to Lincoln.  

I doubt it's the case, but it'd be cool if there were a GT-esque skunkworks team working on an electric Lincoln sporty crossover.

Share this post


Link to post
Share on other sites

Hardly a project requiring a skunk works 

Share this post


Link to post
Share on other sites
1 hour ago, J-150 said:

Hardly a project requiring a skunk works 

I know, but it's odd there's not much in the way rumors/info of a Lincoln EV.

Share this post


Link to post
Share on other sites
1 hour ago, J-150 said:

Hardly a project requiring a skunk works 

 

9 minutes ago, rmc523 said:

I know, but it's odd there's not much in the way rumors/info of a Lincoln EV.

Wouldn't be hard to hide if you didn't know were to look....**cough cough** Chattanooga.....

Share this post


Link to post
Share on other sites
12 minutes ago, twintornados said:

 

Wouldn't be hard to hide if you didn't know were to look....**cough cough** Chattanooga.....

But they wouldn't be engineering/designing the car.  There'd be talk of it.

Share this post


Link to post
Share on other sites
1 hour ago, rmc523 said:

But they wouldn't be engineering/designing the car.  There'd be talk of it.

Wait...I get what you are inferring but is there evidence of this? A simple yes or no will do. 

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

×