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Definitely fleet. Ranger was selling very little to retail towards the end. Retail customers were steered towards Sporttrac.

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8 minutes ago, bzcat said:

Definitely fleet. Ranger was selling very little to retail towards the end. Retail customers were steered towards Sporttrac.

Hmmm. Last year for the Sport Trac was 2010 and I don't recall ever seeing a single TV ad for the Sport Trac, at least not the 2nd gen.

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If the old Ranger had many years near the 300,000 mark, why would the new Ranger estimates  be so low. ?  

This table didn't copy well.  

 

 

Ford Ranger sales (1985-2012)[48]Calendar yearUS sales1985 247,042

1986 269,490

1987 305,295

1988 298,579

1989 184,125

1990 280,610

1991 233,503

1992 247,777

1993 340,184

1994 344,744

1995 309,085

1996 288,393

1997 [49]298,796

1998 [50]328,136

1999 [51]348,358

2000 330,125

2001 [52]272,460

2002 [53]226,094

2003 209,117

2004 [54]156,322

2005 120,958

2006 [55]92,420

2007 72,711

2008 [56]65,872

2009 [57]55,600

2010 [ 58]55,364

2011 [59]70,832

2012 19,366

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My guess would be sales have gone to Tacoma (not sure what Toyota truck sales were those years) and small sport utilities will hold buyers that might have gone for a Ranger if they didn't exist which for the most part they didn't during Rangers last run.

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21 minutes ago, ford-boy said:

 

If the old Ranger had many years near the 300,000 mark, why would the new Ranger estimates  be so low. ?  

 

Because they aren't going to sell $9999 Rangers anymore to keep plants busy.

Here are the Tacoma sales since 2000 

Calendar Year US
2000 147,295[42]
2001 161,983[citation needed]
2002 151,960[43]
2003 154,154[44]
2004 152,932[44]
2005 168,831[45]
2006 178,351[46]
2007 173,238[citation needed]
2008 144,655[47]
2009 111,824[48]
2010 106,198[49]
2011 110,705[49]
2012 141,365[50]
2013 159,485[51]
2014 155,041[52]
2015 179,562[53]
2016 191,631[54]
2017

198,124[55]

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2 hours ago, akirby said:

 

And retail customers

That's why I bought mine. Drove so many used ones over the years I just had to grab a new one before they were all gone.

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1 hour ago, silvrsvt said:

Because they aren't going to sell $9999 Rangers anymore to keep plants busy.

That is Expensive!

I just remember in High School everyone had the $59/month 0 down Ranger lease back in 1998.

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7 hours ago, silvrsvt said:

From wikipedia
First Colum is Colorado and the second is Canyon

2004[33] 117,475 27,193 144,668  
2005[33] 128,359 34,845 163,204  
2006[34] 93,876 23,979 117,855  
2007[35] 75,716 20,888 96,604  
2008[35] 54,346 14,974 69,320  
2009[36] 32,413 10,107 42,520  
2010[37] 24,642 7,992 32,634  
2011[38] 31,026 9,590 40,616  
2012[39] 36,840 8,735 45,575  
2013[40] 3,412 929 4,341  
2014 8,003 3,070 11,073  
2015[42] 84,430 30,077 114,507  
2016[44] 108,725 37,449 146,174  
2017[46] 112,996 32,106 145,102  

 

Ranger for S&G
 

2004[54] 156,322
2005 120,958
2006[55] 92,420
2007 72,711
2008[56] 65,872
2009[57] 55,600
2010[58] 55,364
2011[59] 70,832
2012 19,366

Thx-looking at these numbers and the hype the truck is getting I would bet 150,000 would be a safe bet-and on low side at that.

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On 12/5/2018 at 3:33 PM, Kev-Mo said:

My point is:  Why can Jeep make as much as they can sell, but all these Ford models that customers might actually want are 'capacity constrained'? 

Jeep Wrangle responded to 30+% increase in sales without even a hiccup!  Seems like you can get any configuration in any color you want as long as you can pay for it...

Because people buying Heeps don't give a flip if it's a pile of junk or not...

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59 minutes ago, SoonerLS said:

Because people buying Heeps don't give a flip if it's a pile of junk or not...

And wouldn't it be great to have a vehicle in the Ford portfolio that invoked emotional buying habits like that.  

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11 minutes ago, Kev-Mo said:

And wouldn't it be great to have a vehicle in the Ford portfolio that invoked emotional buying habits like that.  

I would be embarrassed as hell to build something like that.

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29 minutes ago, Kev-Mo said:

And wouldn't it be great to have a vehicle in the Ford portfolio that invoked emotional buying habits like that.  

Mustang/F-series?

Except they aren't junk

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46 minutes ago, Kev-Mo said:

And wouldn't it be great to have a vehicle in the Ford portfolio that invoked emotional buying habits like that.  

its coming in the guise of the bronco....but I would lay $$$$ on it improving substantially on the jeep as far as QC, drivability/ livability and dependability than Jeep.....

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41 minutes ago, fuzzymoomoo said:

I would be embarrassed as hell to build something like that.

Yeah, wouldn't it be nice to have a vehicle that is increasing in sales 25-30%, is actually built well, you can supply it to your customers, and it is available in an array of color other than 3 shades of silver, black or white.

Now if FCA can just figure out how to build them well they have the grand slam.  Not much incentive though -when they fly off the shelves just at they are. 

Edited by Kev-Mo

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What are Blue Oval Forums thoughts on whether the introduction of new Ranger will allow Ford trucks to outsell GM trucks in 2019 (U.S. market)? 

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Just now, rperez817 said:

What are Blue Oval Forums thoughts on whether the introduction of new Ranger will allow Ford trucks to outsell GM trucks in 2019 (U.S. market)? 

You will, of course, let us all know when GM trucks are produced...right?

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1 minute ago, rperez817 said:

What are Blue Oval Forums thoughts on whether the introduction of new Ranger will allow Ford trucks to outsell GM trucks in 2019 (U.S. market)? 

Easy yes.

Aren't they within 35K or something like that without Ranger - and that's combining 4 trucks to get that figure.

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17 hours ago, jasonj80 said:

That is Expensive!

I just remember in High School everyone had the $59/month 0 down Ranger lease back in 1998.

I bought my first Ranger back in 1990 for $7995.

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23 minutes ago, rmc523 said:

Easy yes.

Aren't they within 35K or something like that without Ranger - and that's combining 4 trucks to get that figure.

Thank you rmc523 sir. For pickup trucks at the end of 3Q 2018, GM was ahead by 27,738 units sold.

I agree that if the current sales rates continue in 2019, Ford will finally outsell GM. Big question is whether new 2019 Silverado and Sierra sales will increase a lot as production of all versions of those trucks ramp up in 2019.

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29 minutes ago, twintornados said:

You will, of course, let us all know when GM trucks are produced...right?

Sure thing twintornados sir. When the 2018 year-end sales results for both GM and Ford come out, I'll report the pickup truck sales numbers on this thread. 

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2 minutes ago, rperez817 said:

Sure thing twintornados sir. When the 2018 year-end sales results for both GM and Ford come out, I'll report the pickup truck sales numbers on this thread. 

Once again, you are just too dang easy to bait...

Image result for fish on meme

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22 hours ago, ford-boy said:

Tacoma then, is by far the sales leader.  Maybe 200,000 per year.  I'm hoping the Ranger steals some of the Tacoma thunder and challenges for sales leadership.  

The Chevy Colorado/Canyon is far and away a better overall truck than Tacoma - and they can't mount a sales leadership challenge against Toyota- why do Ford guys (like me) think that the Ranger will?

Ranger will sell, and may be a better fleet option - but it won't displace Tacoma, especially in retail.

 

 

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6 minutes ago, Kev-Mo said:

The Chevy Colorado/Canyon is far and away a better overall truck than Tacoma - and they can't mount a sales leadership challenge against Toyota- why do Ford guys (like me) think that the Ranger will?

Ranger will sell, and may be a better fleet option - but it won't displace Tacoma, especially in retail.

 

 

I believe it will eventually be a solid number 2, it just might not happen until MY2020.

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48 minutes ago, Deanh said:

its coming in the guise of the bronco....but I would lay $$$$ on it improving substantially on the jeep as far as QC, drivability/ livability and dependability than Jeep.....

A year or more away from Production and two or more years away from having a bunch on the lot in cool colors and various equipment levels that you can actually sell - in this hyper changing, instant gratification world, who knows what will be the 'gotta have' vehicle by then.  I'll take one though, and I am patient.

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6 minutes ago, Kev-Mo said:

The Chevy Colorado/Canyon is far and away a better overall truck than Tacoma - and they can't mount a sales leadership challenge against Toyota- why do Ford guys (like me) think that the Ranger will?

Ranger will sell, and may be a better fleet option - but it won't displace Tacoma, especially in retail.

 

 

In the grand scheme of things, why worry about outselling the Taco if you can sell nicely equipped Rangers for a decent profit.

Toyota would kill to sell full sized trucks in the way Ford does, but is that going to happen-most likely not. 

I see the Ranger at least eventually being the number 2 nameplate in sales in mid-size truck catagory in the next 24-36 months.

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