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FCA US November 2018 Sales Rise 17 Percent

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FCA US November 2018 Sales Rise 17 Percent

  • FCA US November retail sales hit a 17-year high
  • Ram brand sets November sales record
  • Ram 1500 notches November sales record
  • Jeep® retail sales deliver November record
  • Alfa Romeo sales rise 36 percent

 

December 3, 2018 , Auburn Hills, Mich. - FCA US LLC today reported U.S. sales of 181,310 in November, a 17 percent increase compared with sales in November 2017 of 154,919 vehicles.

Sales were driven by the Jeep® and Ram brands which set a variety of records in total, retail and nameplate sales. Ram led FCA US brands with a 44 percent increase in vehicle sales.

FCA US retail sales in November rose 6 percent to 136,704 vehicles. It was the highest November retail sales since 2001 when sales reached 155,706 vehicles. Fleet sales totaled 44,606 vehicles.

“Our dealers saw steady customer traffic throughout the month and especially during the Thanksgiving weekend,” Head of U.S. Sales Reid Bigland said. “We were also honored when Motor Trend named the Jeep Wrangler as the 2019 SUV of the Year and the Ram 1500 as the 2019 Truck of the Year. The awards underscore the hard work our dealers and employees have done to make both of these vehicles a success.” 

Jeep® Brand
Jeep brand sales rose 12 percent to 73,784 vehicles. Jeep retail sales increased 4 percent to 65,588, marking a new record. The previous record was November 2017 when sales reached 63,206 vehicles.

This is the seventh-straight month Jeep retail sales have set a new record. 

The Jeep Wrangler, Jeep Cherokee and Jeep Compass all delivered new total sales records for the month. Wrangler hit 15,963 vehicles while Cherokee rose 23 percent to 20,296 vehicles. The previous November records for both the Wrangler and Cherokee were in 2015 when Wrangler sales hit 13,948 vehicles and Cherokee sales reached 18,218. Compass sales increased 25 percent to 11,665, eclipsing the previous November record of 9,368 vehicles in 2017. 

Ram Brand
Ram brand sales rose 44 percent to a November record 57,970 vehicles. The previous record was 42,511 vehicles in November 2016. The Ram 1500 drove the performance as total sales climbed 59 percent to 37,637 vehicles for a new November record. The Ram 1500 and Ram brand also delivered record retail sales for November.      

Alfa Romeo Brand
Alfa Romeo brand sales rose 36 percent to 1,957 vehicles. The Stelvio SUV accounted for the majority of those sales with 1,034 vehicles sold.

Dodge Brand
Dodge brand sales jumped 15 percent to 33,196. The brand was driven by Challenger sales, which rose 30 percent.       

Chrysler Brand
Chrysler brand sales fell 21 percent to 13,094 vehicles.

FIAT Brand
Sales of Fiat declined 24 percent to 1,309 vehicles.   
 
fca-11-18.thumb.png.050bc763e1fd0bd933b473eff7730f5c.png

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Congratulations to FCA for sales performance among the industry's best last month! Both retail and overall. The sharp increase in fleet sales is somewhat worrisome though.

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Wow, they are quite the anomaly in the industry today.  

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1 hour ago, MY93SHO said:

Not buying Rams for the mpg's.

 

 

I watched that. This was specific to the Ram Rebel, but interesting how the Ram was well below it’s stated mileage. The mild hybrid doesn’t help the hwy mpgs. The truck only had 1K on the odometer so perhaps it could break in more. 

 

Regarding sales, I would have liked to have seen more info on the Ram sales incentives for comparison. I understand its increased sales numbers, as I think it is a nice truck.  It would be my second choice, although no models with chrome.  

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My 2018 2.7L got 26mpg highway with the A/C on  at 900 miles on the odometer.

That's why I couldn't pull the trigger on a Ram.

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11 minutes ago, mustang let back said:

I'm sure being the only company that will give you 84 months to pay on a car helps them alot.🧐

This isn't a factor in FCA's sales performance. :) GM Financial, Ford Credit, Toyota Motor Credit, and Nissan Motor Acceptance among others also offer 84 month loans. Many banks and credit unions that are not part of automaker captive financing companies do too.

 

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Their stuff is considered 'cool' and somehow they are not 'capacity constrained' if they need more they just make more.

They are certainly on a roll. 

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45 minutes ago, rperez817 said:

This isn't a factor in FCA's sales performance. :) GM Financial, Ford Credit, Toyota Motor Credit, and Nissan Motor Acceptance among others also offer 84 month loans. Many banks and credit unions that are not part of automaker captive financing companies do too.

They (and GM) cater more to sub prime borrowers.

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25 minutes ago, akirby said:

They (and GM) cater more to sub prime borrowers.

Subprime borrowers (credit score < 625) are not a major factor in new vehicle sales these days, for FCA, GM, or any other automaker. This group has been declining as a percentage of new vehicle buyers every year since 2015. They were down to less than 10% of new vehicle customers in 1Q 2018.

Bloomberg said in an article earlier this year "Subprime New-Car Buyers Going Missing From U.S. Showrooms". https://www.bloomberg.com/news/articles/2018-04-02/subprime-new-car-buyers-suddenly-go-missing-from-u-s-showrooms

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The technology and engineering gap between Ford and the rest is pretty staggering at this point, especially with the all-new trucks failing to catch up.  But then again, Ford is probably poor because they overspend on product development.  Anyway, look at what Aviator is doing with Hybrids...that previews what F-Series will be doing...and then look at what RAM has done.

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I wonder if the same families that bought the four Avengers this year also bought the four Patriots this month...

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Hey subprime lending or not, so long as Ram  keeps goring the crap out of GM's truck sales, it's all good...

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On 12/3/2018 at 3:05 PM, rperez817 said:

This isn't a factor in FCA's sales performance. :) GM Financial, Ford Credit, Toyota Motor Credit, and Nissan Motor Acceptance among others also offer 84 month loans. Many banks and credit unions that are not part of automaker captive financing companies do too.

 

Mmm. Maybe that has some truth to it but,I haven't seen or heard of FORD,or chevy doing 84 month payments in the south suburbs of Chicago. 

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8 hours ago, mustang let back said:

Mmm. Maybe that has some truth to it but,I haven't seen or heard of FORD,or chevy doing 84 month payments in the south suburbs of Chicago. 

Yes, they all offer it.  Ford began offering 84-month loans in mid-2016.  While it is a ridiculously long term for financing a depreciating asset, it also says something about the rapidly rising price of cars.

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When I used to listen to FM radio there were advertisements every day from a local Chevy dealer bragging about how they got financing for someone with a sub 550 credit score.  ‘Nuff said.

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On 12/3/2018 at 3:45 PM, Kev-Mo said:

Their stuff is considered 'cool' and somehow they are not 'capacity constrained' if they need more they just make more.

They are certainly on a roll. 

I think they (ram, heep) actually have "truck guys" (aka real enthusiasts) designing and marketing there products....just look at the 2020 ram power wagon......dam that thing looks like a real truck....why can ford put a winch on the raptor????.....

Edited by snooter

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I have 3 tenants who all bought Ram's, and all of them told me they tried to purchase a Ford and GM and they didn't have the credit score to qualify. FCA has been doing this for quite some time, as VW, Mitsu, Hyundai/Kia, Nissan Etc. Some vehicles sell well because of some positive attributes we can somewhat agree with like Camry/Accord, etc.  When you have POS's selling well who do nothing well in their segment, chances are its major rebates or lending to high credit risk borrowers.

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12 hours ago, ANTAUS said:

I have 3 tenants who all bought Ram's, and all of them told me they tried to purchase a Ford and GM and they didn't have the credit score to qualify.

That makes no sense. I don't know what's up with those Ford and GM dealers. Or maybe your tenants are lying. In the DFW Metroplex, all major car dealerships for all brands will go out of their way to find financing options that work for their prospects and customers. If an automaker's captive financing company won't do it, dealerships can contract with additional banks and credit unions.

Edited by rperez817

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13 hours ago, akirby said:

When I used to listen to FM radio there were advertisements every day from a local Chevy dealer bragging about how they got financing for someone with a sub 550 credit score.  ‘Nuff said.

Yes sir, DFW area dealerships for many different brands do the usual "our financing experts can get you into the car of your dreams, all types of credit from good to bad can quality" gig in their advertising, promotions, etc.

Dealership's job is to get the prospect in the door, and out of the parking lot with the customer driving home in a new or used vehicle. 

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