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rmc523

Ford Trademarks Mach-E, Thunder, and Evos Names

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I could link to it, but it'll say it's expired, but searching the USPTO under "Ford Motor Company" as the owner of trademarks show that Ford has applied for the following names (in chronological order):

Evos: June 25th, 2018 (I was more interested in the other names, but I was surprised to see this one in here)

Mach-E: November 26th, 2018

Thunder: November 26th, 2018

 

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I'm guessing Evos may be used on a white space vehicle?

So looks like Mach 1 may wind up being called Mach-E.

Could Thunder be a trim line on Mach-E?  Or like Ford's Ludicrous mode?

 

Edited by rmc523

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Oh Lordy, I hope not. Here in the UK, Maccy D's is what many people call the fast food chain........

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9 minutes ago, Twin Turbo said:

Oh Lordy, I hope not. Here in the UK, Maccy D's is what many people call the fast food chain........

What does Mach E have to do with McDonald's?

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24 minutes ago, rmc523 said:

What does Mach E have to do with McDonald's?

One has the ability to stop a human heart and the other has the ability to power up a defibrillator to re-start it... 

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Mach E = Maccy (say it fast!)

Maccy D's = McDonalds.

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Mach E is stupid, will be made fun of, and sounds ridiculous. People will pronounce it as Maccy  or Mache. 90% of the car buying public has no clue what significant vehicle trim Mach is, While heritage is important a name that has significance 40+ years ago ( I realize there was a Mach 1 trim ,15 years ago) doesn't mean anything to car buyers today. Some things need to stay in the past.

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Because I'm a geek, I just hear "Maquis" instead of Mach-E.  Traitors!

 

 

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Haha, maybe they'll bring out another F-150-based Lightning, and then have the Ranger version be Thunder.

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Oh I also forgot, there was an "FX4 Max" in the trademark filings too.  Don't know if that means it's a more offroad version of FX4, or if it's just a variation of Expedition Max.

 

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Someone on another board suggested they call the electric F-150 the Lightning, as a performance-based model.

Edited by rmc523

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Thunder would be a cool name for an f250 raptor type truck, and then of course bring back the lightning

Edited by T-dubz

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Thunder would be an interesting name for the F-150 Hybrid.  

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Just now, Assimilator said:

Thunder would be an interesting name for the F-150 Hybrid.  

Lightning for full EV, Thunder for hybrid?

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Makes some sense!  Might be too on the nose, but they've used these names before on F-150.  

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Image result for thunder meme

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Very very frightening me.......

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BREAKING NEWS:  Ford Introduces Galileo trim for SUVs.

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Model E is the best patented name by Ford in recent years. They should use it

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Mach E is what needs to be on the hybrid performance Mustang.  I'm betting that's where Mach E goes, not on the electric SUV.

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2 hours ago, Twin Turbo said:

Oh Lordy, I hope not. Here in the UK, Maccy D's is what many people call the fast food chain........

Here in Brazil, Pinto (Ford Pinto) is cocks/dick and aviator looks like viado that means queer in portuguese language. It should be to avoid this that many brands use alphanumeric names. Ford F-150 is F-150 anywhere in the world. A letter and a number that means what they really are

Edited by RadicalX

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What I don't understand is why we don't yet have a lightning. All the pieces are there. Just take a nice lightweight loomnum rcsb F-150 with the coyote and stick the FRPP whipple supercharger on it.  YouTube is full of videos of guys who've done just that. In 4wd they make 1/4 mile monsters. All the insane power of a whipple'd mustang without the traction limitations. Seems too simple to not be a factory offering.

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I agree Mach - E is stupid.  Most of general car buyer do not know a Mach I anyway.  Just use Model E then I think more people would get that at least or you know come up with a good name.

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45 minutes ago, Sevensecondsuv said:

What I don't understand is why we don't yet have a lightning. All the pieces are there. Just take a nice lightweight loomnum rcsb F-150 with the coyote and stick the FRPP whipple supercharger on it.  YouTube is full of videos of guys who've done just that. In 4wd they make 1/4 mile monsters. All the insane power of a whipple'd mustang without the traction limitations. Seems too simple to not be a factory offering.

Because it is so easy to do it aftermarket.  Ford gets a F150 sale either way but don't have the expense of developing it, testing it, certifying it, etc.

That said, I wouldn't be surprised if we saw a F150 with the GT500 supercharged 5.2L at some point.  That you can't do aftermarket easily or cheaply.

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1 hour ago, Sevensecondsuv said:

What I don't understand is why we don't yet have a lightning. All the pieces are there. Just take a nice lightweight loomnum rcsb F-150 with the coyote and stick the FRPP whipple supercharger on it.  YouTube is full of videos of guys who've done just that. In 4wd they make 1/4 mile monsters. All the insane power of a whipple'd mustang without the traction limitations. Seems too simple to not be a factory offering.

Maybe the market just shifted to off-road performance trucks instead. I’ve wondered this myself but it seems all the sport trucks disappeared around the same time.  

I still think the f150 tremor they came out with a few years ago was pretty sweet but I don’t think it sold very well.

could also be due to the fact that all the sport trucks were single cab and now no one drives single cab anymore.

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5 minutes ago, T-dubz said:

now no one drives single cab anymore.

Sshhh....don't tell @SoonerLS

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34 minutes ago, akirby said:

Sshhh....don't tell @SoonerLS

Or me.  1994 F-150, regular cab, 2WD.

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57 minutes ago, T-dubz said:

Maybe the market just shifted to off-road performance trucks instead. I’ve wondered this myself but it seems all the sport trucks disappeared around the same time.  

I still think the f150 tremor they came out with a few years ago was pretty sweet but I don’t think it sold very well.

could also be due to the fact that all the sport trucks were single cab and now no one drives single cab anymore.

Well, there hasn't exactly been any sport truck options in configurations buyers want anytime recently.

I know my dad would've bought a "Lightning" (supercab) over a Raptor had one been available.

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