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Guest Message by DevFuse

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The Stakes Are High: Inside the Team Developing Fordís New Generation of Electric Vehicles


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75 replies to this topic

#1 OFFLINE   silvrsvt

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Posted 06 September 2018 - 08:39 AM

https://medium.com/l...es-2f105026012f

1*of3Fk9-dHovG2W89HzZGxQ.jpeg

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2002 SVT Focus Satin Silver
2006 Mustang GT Tungsten Grey

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#2 OFFLINE   fuzzymoomoo

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Posted 06 September 2018 - 08:43 AM

Damn, you beat me to it


Btw, I told you all the Mach 1 thing was getting Mustang-esque tail lights

Edited by fuzzymoomoo, 06 September 2018 - 08:44 AM.

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#3 OFFLINE   Anthony

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Posted 06 September 2018 - 09:24 AM

So, judging by that image, it looks like it is going to be like an electric BMW X6 (body-wise)?  No high roof and a trunklet hatch? 

 

2019-bmw-x6.jpg?w=640&ssl=1


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#4 OFFLINE   RadicalX

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Posted 06 September 2018 - 09:29 AM

Lincoln will be able to use the E1 base of that vehicle to make a German competitor

#5 OFFLINE   mackinaw

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Posted 06 September 2018 - 09:52 AM

I like.  It has personality.  Looks like Ford has finally given their stylists the green-light to be different.  



#6 OFFLINE   Twin Turbo

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Posted 06 September 2018 - 10:05 AM

Using Mustang styling cues (those triple tails are a unique Mustang identifier) is going to alienate a number of Mustang fans. This one included. Using Mustang styling cues isn't brave, its stupid, in my opinion.


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#7 OFFLINE   rmc523

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Posted 06 September 2018 - 10:09 AM

Damn, you beat me to it


Btw, I told you all the Mach 1 thing was getting Mustang-esque tail lights

 

I wonder if it'll have a horizontal element to the lights or if that's just some sort of way to obscure things using a light flare.  I kind of like the horizontal element - especially as a way to connect it to Mustang (with the tri bars), but make it unique with the horizontal element.

 

Lincoln will be able to use the E1 base of that vehicle to make a German competitor

 

It could look pretty sexy.


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2019 Lincoln Aviator

 

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#8 OFFLINE   IMSA-XJR9

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Posted 06 September 2018 - 11:10 AM

Using Mustang styling cues (those triple tails are a unique Mustang identifier) is going to alienate a number of Mustang fans. This one included. Using Mustang styling cues isn't brave, its stupid, in my opinion.

 

As long as the vehicle looks good and performs well in its market segment, I'm fine with it . . . and I'm a Mustang Owner/Fan.


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#9 OFFLINE   jcartwright99

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Posted 06 September 2018 - 11:17 AM

So, judging by that image, it looks like it is going to be like an electric BMW X6 (body-wise)?  No high roof and a trunklet hatch? 

 

2019-bmw-x6.jpg?w=640&ssl=1

 

 

I had a feeling it would be like this. This is what I think of with the use of white space vehicles.


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#10 OFFLINE   NLPRacing

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Posted 06 September 2018 - 11:23 AM

So, judging by that image, it looks like it is going to be like an electric BMW X6 (body-wise)?  No high roof and a trunklet hatch? 

 

2019-bmw-x6.jpg?w=640&ssl=1

 

I hope you're right, I've been wanting Ford to make something like this with Mustang styling for years.


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#11 OFFLINE   72 Mach 1

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Posted 06 September 2018 - 11:34 AM

Using Mustang styling cues (those triple tails are a unique Mustang identifier) is going to alienate a number of Mustang fans. This one included. Using Mustang styling cues isn't brave, its stupid, in my opinion.

 

Does alienate = not buy another?  If not, I don't think it is a problem how mustang fans feel.  Lets not forget a Mustang is a Ford first and using cues from it to add excitement to other vehicles is a good idea if it helps people get excited about buying other "cool" Ford vehicles.  Not sure how many people will feel the same as you but I would bet it is not as many as you think.  Plus they will get over it.   Also a Mustang owner and fan!


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#12 OFFLINE   SoonerLS

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Posted 06 September 2018 - 11:35 AM

Using Mustang styling cues (those triple tails are a unique Mustang identifier) is going to alienate a number of Mustang fans. This one included. Using Mustang styling cues isn't brave, its stupid, in my opinion.

Mustang purists might be offended, but this is the age of perpetual offendedness, and purists are particularly perpetually offended.

I think it would be a mistake to use straight-up Mustang taillights, but using Mustang styling cues is a different story. I don't think anyone was overly offended by the use of Mustang styling cues on the '13 Fusion.
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#13 OFFLINE   coupe3w

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Posted 06 September 2018 - 11:35 AM

mustang-1.jpg


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#14 OFFLINE   fuzzymoomoo

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Posted 06 September 2018 - 11:37 AM

Mustang purists might be offended, but this is the age of perpetual offendedness, and purists are particularly perpetually offended.

I think it would be a mistake to use straight-up Mustang taillights, but using Mustang styling cues is a different story. I don't think anyone was overly offended by the use of Mustang styling cues on the '13 Fusion.

This

Though as weve seen the surefure way to piss everyone off is to give it the Mach 1 name. They really should have not used it at all, temporarily or otherwise.
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#15 OFFLINE   jpd80

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Posted 06 September 2018 - 01:04 PM

I doubt  that today's Mustang buyers will be offended by a crossover with similar styling cues,

it's still going to be completely different to Mustang in all the important ways and much better

plan than just doing a four door Mustang........


Edited by jpd80, 06 September 2018 - 01:05 PM.


#16 OFFLINE   silvrsvt

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Posted 06 September 2018 - 01:11 PM

Dont worry Mustang buyers wont be too offended when they are buying a Bronco instead 😝

Im hoping the C pillar isnt as cranked down as much as it is on the X6, which looks like a bullfrog to me. Im hoping its a bit more E-pace mixed with a Mustang

"Hell, there are no rules here-- we're trying to accomplish something."
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Ford Products owned though the years:
1986 Escort GT Race Red
1998 Mustang GT Dark Green Satin
2002 SVT Focus Satin Silver
2006 Mustang GT Tungsten Grey

2010 Escape XLT AWD Sport Blue
2013 Taurus SHO Ruby Red

2017 Escape SE AWD Platinum White

Future Fords:
2021 Bronco

20xx Mustang GT350 or the like

 

199923.png
 
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#17 OFFLINE   Tico

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Posted 06 September 2018 - 01:34 PM

As a former / future mustang owner, It will take some getting used to seeing mustang tail lights on a crossover. It has to be done right. Not that it will deter me from buying another mustang but it will determine if I buy one of these "Mach I" things and if I talk it up or down to friends and family.  If it looks like a mustang cousin then it has to live up to the family name.  Performance has to be a little better than other EV CUVs in its price range.  Also Ford has to get the name right.  More so than other vehicles if looks like Mustang "family".  Not something boring like "Model E" but not disrespecting it's great uncles either by taking the "Mach I" , "Boss" or other legendary names.  It has to be special, otherwise don't use the Mustang taillights or names that imply Mustang family DNA.  The Fusion was far enough away from a Mustang that no one really implied Mustang DNA.  They way the have been teasing this vehicle, it better be more exciting than a Fusion or don't use so many Mustang cues.



#18 OFFLINE   rmc523

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Posted 06 September 2018 - 02:10 PM

Interesting article that discusses how Hackett told them to start over on the Mach 1:

 

https://www.forbes.c...n/#1412f575b6f4

 

At a splashy news conference at the Detroit auto show last January, Ford Motor boasted about a slew of 40 new electric vehicles and hybrids coming by 2022, an $11 billion investment. As bolts of electricity flashed across a giant video backdrop, Ford teased one EV in particular, the Mach 1, a high-performance, battery-powered SUV inspired by the iconic Ford Mustang.

But Ford didn’t show any images of the Mach 1 concept car that day, and for good reason: it didn’t exist.

Just weeks earlier, the company’s newly installed chief executive, James Hackett, pulled the plug on Ford’s first dedicated EV, due in 2020, because it was too generic, urging designers to create something that would stand out in a sea of expected plug-in cars. Instead of a “compliance car” to satisfy regulators, he said, it needed to be aspirational. In his typical probing style, he asked: “How are we going to win?”

The answer played out over the next six weeks, as Ford designers and engineers, working nights and weekends, pivoted in an entirely new direction, creating an athletic-looking, battery-powered crossover utility with a targeted range of 300 miles that could compete with high-performance plug-in models from Tesla, Porsche and Jaguar. Ripping up a design that’s six months into development is rare; turning out a new concept in a matter of weeks is virtually unheard of.

 

 

Fast-forward to today and Hackett can’t wait to show Forbes how they did it during an exclusive interview conducted during a rare visit to Ford’s Dearborn, Michigan, design studios.

“That’s the money shot,” he says, pointing to the unmistakable Mustang-inspired taillights on a sketch of the new performance utility, a clay model of the real thing parked just 20 feet away, not far from the disappointing first effort. “That changed my body language when I saw that.”


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Car of the Day:

 

2019 Lincoln Aviator

 

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#19 OFFLINE   fuzzymoomoo

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Posted 06 September 2018 - 02:27 PM

Interesting article that discusses how Hackett told them to start over on the Mach 1:
 
https://www.forbes.c...n/#1412f575b6f4
 

Thank you for this, thats a really good read. This is the kind of stuff Hackett and his team should have been doing from the start.

Side bar: how pretentious that he refers to himself in the third person 😂😒
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#20 OFFLINE   fordmantpw

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Posted 06 September 2018 - 02:28 PM

Who says Hackett doesn't know anything about the car business?


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