Jump to content

VW exec touts potential of Ford partnership


Recommended Posts

I don't understand how Ford got to this situation. Aston Martin, Volvo and Jaguar didn't give money? Mercury and Lincoln also sucked up a lot of money from Ford

Those where all a long time ago-what happened was what seems to be a lack of planning after 2016 or so when it came to products and a major shift in the market to CUVs.

Link to comment
Share on other sites

 

 

Ford is walking to allocate the entire global line on five platforms. That'll save money. The problem is, we have to wait for all this to happen. The arrival of new SUVs (Maverick/Mach 1/Bronco/Escape and 3-row escape). The big problem is knowing what to do with the Lincoln Continental. I think he's a liability

Link to comment
Share on other sites

Of all things, I'm not sure why Ford wants to collaborate on vans and trucks, an area of strength and market dominance. It may have something to do with the cost of bringing those vehicles up to regulatory specs.

 

Ford doesn't want to collaborate on vans and trucks - VW does.

  • Like 1
Link to comment
Share on other sites

Of all things, I'm not sure why Ford wants to collaborate on vans and trucks, an area of strength and market dominance. It may have something to do with the cost of bringing those vehicles up to regulatory specs.

 

Well, it would depend on the scope of the partnership. If it's just commercial vehicles, unless it's to get Ford access to larger commercial vehicles (big trucks - Cargo sized), not sure it makes sense. But if it were a larger deal for regular product too, presumably, Ford would give them access to that, and in return, Ford gets access to small vehicle tech for new versions of Fiesta, Focus, etc (helps lower costs for those products they're not making money on now)?

 

Just guessing.

Link to comment
Share on other sites

The only valuable aspect of the Ford business (currently) is the F-Series, no company that could afford it would need anything else...although I'm sure VW would love the Explorer, Mustang, Ranger, and Bronco brands. It's a little like FCA with Jeep and RAM.

 

And I realize this is a hypothetical joke, Ford will never be sold or merged unless it goes into receivership or the Ford family surrenders control.

Edited by Assimilator
Link to comment
Share on other sites

I don't have much of a problem if VW and Ford work together on getting VW a mid sized truck and commercial vans of differing sizes. I personally will have problems Ford ends up taking VW products and selling them here in the US as Fords.

 

I admit, I'm a biased Ford lover. There are only 2 manufacturers I really don't like. Toyota is one, VW is the other. I won't go into why since it really doesn't matter. But I at least have a respect for Toyota building overall quality products, even though I find most of their products bland-tastic. I don't have that respect for VW. Diesel gate has only made that worse. I hope Ford doesn't tarnish themselves by hitching to the VW wagon.

  • Like 1
Link to comment
Share on other sites

Ford and VW have nearly identical platform strategies so there is a lot of synergy if they pair up the product development timeline.

 

Type / Ford / VW

Transverse engine / C2 / MQB

Longitude engine / CD6 / MLB

Dedicated EV / E1 / MEB

Unibody commercial / Transit / Transporter & Crafter

Body on frame / F-150 & Ranger / Amarok

  • Like 2
Link to comment
Share on other sites

I think the tie up between Ford and VW is what is behind Ford's extreme actions in Europe and Latin America. It seems like a comeback of AutoEuropa and AutoLatina could be around the corner. In the US, Ford is in a much stronger position and that attracts VW's interest.

 

In my region I could see a reorganization of the plants, with the closure of some (VW's Pacheco in favour of Ford's Pacheco and Ford's Sao Bernardo do Campo in favour of VW's Sao Bernardo do Campo). Focus and Golf could live on for a good while with heavy facelifts but would eventually die.

Ford could produce Amarok alongside Ranger and VW could produce a Mondeo based on Jetta and Ka based on Polo. The rest of the line up could initially, until C2 and MQB are unified, be something like this:

 

Hermosillo (FORD - MEX): Mach1/ModelE
Cuautitlan (FORD - MEX): Maverick/CX758, Courier/P758
Pacheco (FORD - ARG): Ranger, Everest, *Amarok*
Camaçari (FORD - BRA): Ecosport/CX, C2 cheaper-than-Focus Hatchback and Sedan (Escort?)
Puebla (VW - MEX): Jetta, Tiguan, *Mondeo*
Sao Jose dos Pinhais (VW - BRA): T-Cross, Saveiro, Audi A3
Sao Bernardo do Campo (VW - BRA): Gol, Voyage, Polo, Virtus, *Ka*
Link to comment
Share on other sites

I think we are getting way ahead here, this really is just about commercial vehicles. But it's easy to look from the outside in and see how these companies could work together to improve scale and cost efficiency.

Exactly, Ford and VW have done due dilligence on each other's commercial vehicle range,

so peeking under the covers, they know where co-development/alliance will work and where

each should be separate. I wonder though, whether the door has been opened a crack to

do more with cars and Utilities...maybe the C2s give way to MQB once VW has all its own

manufacturing planning in place...

  • Like 1
Link to comment
Share on other sites

  • 3 weeks later...

https://translate.google.com/translate?sl=pt&tl=en&js=y&prev=_t&hl=pt-BR&ie=UTF-8&u=https%3A%2F%2Fmotor1.uol.com.br%2Fnews%2F267486%2Fford-volkswagen-parceria-brasil-2019%2F&edit-text=

 

 

Ford and Volkswagen study partnership in Brazil for 2019

 

 

 

 

 

 

Alliance would help Ford stave off losses in South America and VW would gain access to commercial vehicles such as Ranger and Transit

 

The announcement of a partnership between Ford and Volkswagen for commercial vehicles was a surprise. While neither has said exactly what will happen, Reuters sources say the brand alliance would aim to help Volkswagen expand its line of commercial cars, while Ford could reduce its loss by combining production vehicles to South America and Europe.

 

[...]

Edited by passis
Link to comment
Share on other sites

I don't have much of a problem if VW and Ford work together on getting VW a mid sized truck and commercial vans of differing sizes. I personally will have problems Ford ends up taking VW products and selling them here in the US as Fords.

 

I admit, I'm a biased Ford lover. There are only 2 manufacturers I really don't like. Toyota is one, VW is the other. I won't go into why since it really doesn't matter. But I at least have a respect for Toyota building overall quality products, even though I find most of their products bland-tastic. I don't have that respect for VW. Diesel gate has only made that worse. I hope Ford doesn't tarnish themselves by hitching to the VW wagon.

Me, I'm a Ford guy, but as a kid was a VW fan and still like them. I despise non-Mazda Japanese cars, especially Toyota. Boring appliances...
  • Like 1
Link to comment
Share on other sites

As mobility changes you will see more of this; Ford and VW in some ways are very similar in ownership structure, when you look at how the company's are controlled it is 1-2 ownership groups that can steer the company. Long term 2030-2040 all metrics are showing a rapid decrease in vehicle ownership world wide and companies are laying the foundation to get there. VW is feeling some heat in Europe now with PSA purchase of Opel, along with the billions in diesel damage and huge push in to eclectic. VW isn't a huge pickup truck seller so could lean on Ford for that and in turn Ford could get some price breaks based on VW scale especially at the low end. Ford sold 6.6 million, VW was almost 10.7 million vehicles last year. The industry is going to get very interesting over the next 5 years. I also suspect their might be some battery plant and electric motor collaboration as well, consumers wont care that they are make in the same plant.

Link to comment
Share on other sites

Long term 2030-2040 all metrics are showing a rapid decrease in vehicle ownership world wide and companies are laying the foundation to get there.

 

Looking at this practically-unless there is a substantial cost savings in not owning a vehicle and using an Uber type service to get around- I just dont see it being practical for the vast majority of users.

 

If no one owned a vehicle, youd have to increase the amount of them to have the same coverage, because your going to tick off users if they have to wait more then 5-10 minutes to get picked up. So you have a vehicle being used, another traveling to get someone and yet another in the shop being repaired.

 

I can understand a portion of the total fleet going this way, but to have 80-90 of the market go this way is pure folly. I can see maybe 20-30%.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...