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RadicalX

Ford europe sales rise 1.7% in july

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Ford Sports Utility Vehicle (SUV) sales grew more than

31 percent in July year over year in Fords European

20 markets*, and SUVs now account for more than

one in five Ford vehicles sold in Europe

EcoSport and Kuga set new July sales records up

110 percent and 5 percent, respectively, compared with

July 2017

All-new Focus production ramp-up continues and is

expected to contribute to increased market share in the

coming months

Ford is the No. 1 commercial vehicle brand in Europe,

with sales up 2.5 percent in July, making last month

Fords best July since 1993 for commercial vehicle sales

and market share in its European 20 markets

Total sales of Transit and Transit Custom of 18,300

were up 9.8 percent from July 2017

Transit leads the MCV one- and two-tonne segment for

the year to date based on the latest available data from

the end of June

High-series vehicles including Titanium, Vignale,

Active, ST-Line, ST and RS made up 71 percent of

Ford passenger car sales in Fords traditional

20 European markets in July, up 5.1 percentage points

year over year

Retail and fleet customer sales account for 74 percent

of Ford passenger vehicle sales in Fords top five

European markets in July, better than July 2017 and

better than the industry average

Ford sales grew in 10 of its traditional 20 European

markets in July compared with a year ago, with notable

gains in Germany (total vehicle sales up 5.9 percent),

Spain (up 17.2 percent) and France (up 11 percent)

 

https://media.ford.com/content/dam/fordmedia/Europe/en/2018/08/Ford_of_Europe_2018_July_sales.pdf

Edited by RadicalX

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Problem with all the high trim lines doing so well the last couple months of inventory is 99% Trend/Business (SE) spec left over. Dealerships in Estonia have 2 Foci remaining and as I understand MK4 will not arrive until late September.

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Interesting to see Ranger sales this significant in Europe.

Kuga and EcoSport are now Ford's 2nd and 3rd bestselling vehicles behind Fiesta.

Edited by Assimilator

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Have to wonder why Ford is losing money in Europe if they're doing so well sales wise.

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Have to wonder why Ford is losing money in Europe if they're doing so well sales wise.

 

Cost of doing business in 20 different countries selling 100k vehicles a month is a lot higher than selling 200k vehicles a month in a single country (US)

 

Just think of all the marketing materials that has to be translated into Finnish, Hungarian, Norwegian, and Romanian... and that's before we get to the EU50 markets.

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Also cost of delivering new Fiesta and Focus in fairly quick succession.

Not sure if the new 2.0 TD and 10AT has been rolled out in Ranger yet but it should give a decent bump in sales.

 

I'm impressed at how Ecosport sales have kicked on, I hope the next gen builds on that

and new Kuga/Escape should increase sales when it arrives next year..

Edited by jpd80

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Not to mention Ford's US vehicles are considerably more expensive and profitable. Ford's Europe operation is very weak in utilities and their volume business is in unprofitable cars. Their handful of utilities/trucks and their vans are the only money making parts of their business now.

Edited by Assimilator

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Ford of Europe had a record profit of 1.2 billion dollars in 2016. "Brexit" hurt them terribly in 2017. Until that sorts itself out, and Ford gets some newer cars (Focus), profits in Europe will be a challenge.

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Not to mention Ford's US vehicles are considerably more expensive and profitable. Ford's Europe operation is very weak in utilities and their volume business is in unprofitable cars. Their handful of utilities/trucks and their vans are the only money making parts of their business now.

Confusing when Ford often quotes the very rich product mix for their passenger vehicles,

for the past few years, something like over 75% of them are either ST, Titanium or Vignale models.

 

There's something deeper to this and Ford is using it as a reason for change..

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