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Ford Q2 Net Income Falls 48%, Lowers 2018 Profit Forecast

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If Ford ever abandons Europe then their ROW markets are effectively dead too

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If Ford ever abandons Europe then their ROW markets are effectively dead too

They really have no reason to be in South America anymore, and probably the same goes for Africa. Europe, North America and China, and to a lesser extent Australia and New Zealand are really all they have.

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They really have no reason to be in South America anymore, and probably the same goes for Africa. Europe, North America and China, and to a lesser extent Australia and New Zealand are really all they have.

The whole reason Ford Asia Pacific region existed was to group all of the RHD countries together as a single market for scales of economy. South Africa was taken out and stuck with Middle East, which makes zero sense unlesss Ford is trying to accentuate the negative as justification for a future action - they tend to engineer decisions years ahead......

 

 

Asian countries are a pack of pricks, they want to make and export cars but buy sweet FA in return. Not trade barriers but lots of sneaky legal taxes to keep imports too expensive to sell.

Edited by jpd80

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To answer my own question from earlier in the thread, it does not appear Hackett knows what his plan is:

 

 

 

On its earnings call, analysts asked for more detail on the costly and protracted restructuring, and Hackett gave little clarity. The company also said that it will postpone an investor meeting that had been set for September, saying it would be rescheduled for when it had more specifics to share.

That sparked a tense exchange with Morgan Stanley analyst Adam Jonas, who criticized Hackett and Shanks for the lack of communication. “I really do hope you can reconsider the communications strategy, because it’s just not good enough, Bob,” Jonas said.

The stock sank below $10 a share in after-hours trading, a level it hasn’t closed at since 2012, when former CEO Alan Mulally was still restructuring the company. The shares were at $10.15 as of 8:05 a.m. Thursday before regular trading, 3.5 percent below Wednesday’s close.

 

Ford closed at $10.13 today. 14 months into his tenure as CEO, not looking good.

https://www.msn.com/en-us/money/companies/carpocalypse-descends-on-detroit-after-nightmare-day-of-earnings/ar-BBL461h?ocid=spartanntp

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Not telling someone your plan is not the same thing as not knowing what the plan is.

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Not telling someone your plan is not the same thing as not knowing what the plan is.

 

Especially when who you're telling the plan too would just say the plan is wrong no matter what the plan is.

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Based on what Ive heard from a few people somewhat in the know, the plan is very nebulous, which is probably why Hackett and Shanks dont want to divulge it.

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Based on what Ive heard from a few people somewhat in the know, the plan is very nebulous, which is probably why Hackett and Shanks dont want to divulge it.

This.

Hackett is a terrible communicator, Mulally would be all over this without giving too much detail away to the press,

remember when he used to feed the press his pet phrases, "right sizing the business" and "delivering technology to the masses"

It looks like Hackett is being caught out because he never envisaged his plans going to pieces so quickly, the arrogance of not

recognizing the impact of headwinds that can and do arise more quickly than expected....and that $11 billion into AV mobility

all smacks of Bill Ford flying Hackett by remote control, Those things are Bill's pet projects but i doubt Ford will ever see a return

on any of it.

 

For the last year or so, the press releases on Ford Europe's sales profile have been saying that 70% of passenger vehicle sales

have been either ST, Titanium or Vignale trim levels...so how do we go from that often repeated "boast" to saying that most

european vehicles make no money? Could it be coincidental that the project costs for Fiesta and Focus arrive in close order

taking much of the shine off profits as those up front charges hit....

 

South America is a basket case region and most of the hits on profits in the last few years have come from plant write downs

They really need to do more with BRIC product groupings and make that work, Figo, Escort and new Courier 2dr/ 4dr pick up

for South America is a must.

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Sales seem to be good, and it seems BREXIT is the $$$$ killer. But Ford UK sales report is very positive as well as the below Ford EU report .

Link for UK report https://www.at.ford.com/en/homepage/news-and-clipsheet/news/2018/7/ford-tops-uk-sales-chart-as-fiesta--transit-lead-the-way.html

 

and link for the below report https://www.at.ford.com/en/homepage/news-and-clipsheet/news/2018/7/ford-cv-sales-set-new-records-in-june.html

 

For example from Ford EU Junes sales report - Ford remained the No.1 CV brand in Europe with sales up 15 per cent, to 38,100. Ranger also had a strong month, continuing to lead as Europe’s best-selling pickup truck. Passenger sales totalled 88,500, with Ford sales growing in 13 of its traditional 20 European markets in June.

High-series vehicles – including Titanium, Vignale, Active,ST-Line, ST and RS – made up 71 per cent of Ford passenger car sales in Ford’s traditional 20 European markets in June, up 4.8 percentage points year over year. ST-Line sales grew 36 per cent year to date June compared with 2017

Sales of Fiesta – Ford’s best-selling vehicle in Europe – were up 15 per cent in June compared with June 2017.

Ford Sports Utility Vehicle (SUV) sales grew more than 21 per cent in June year-over-year in Ford’s European 20 markets, and SUVs now account for more than one in five Ford vehicles sold in Europe. Among SUV highlights, EcoSport and Kuga set new year-to-date sales records –up 56 per cent and 10 per cent, respectively, compared with the first half of last year.

Edited by MKII

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For the last year or so, the press releases on Ford Europe's sales profile have been saying that 70% of passenger vehicle sales

have been either ST, Titanium or Vignale trim levels...so how do we go from that often repeated "boast" to saying that most

european vehicles make no money?

 

This. Too many swallow whatever the latest excuse is, hook line and sinker. If Hackett knows what the plan is, he's had 14+ months to execute it, and we know the results without having to wait for Hackett to reveal them.

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"...Ford is poorly positioned... with an aging fleet."

 

Funny - Seems this has been the same excuse for the 15+ years I have been reading this forum! It's always; "...in three years we are going finally have the right stuff...". And we are still waiting for a Ranger and Bronco...and so it goes and goes! On the brighter side, at least the ink is still black with all this mess.

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Funny - Seems this has been the same excuse for the 15+ years I have been reading this forum! It's always; "...in three years we are going finally have the right stuff...". And we are still waiting for a Ranger and Bronco...and so it goes and goes! On the brighter side, at least the ink is still black with all this mess.

When was the last time Ford was quick to market with anything? Edited by fuzzymoomoo

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When was the last time Ford was quick to market with anything?

 

Sync?!! LOL

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Sync?!! LOL

 

And don't forget MFT! :)

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When was the last time Ford was quick to market with anything?

The GT. But i guess when someone else is making the car it doesnt count.

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It's also pretty amazing how many new engines and transmissions Ford has debuted just since 2011.

 

3.5LEB - at least 3 versions, 2 drive configurations

3.0EB

2.7LEB - 2 versions, 2 drive configurations

2.3LEB - 2 versions, 2 drive configurations

2.0LEB - 2 versions

1.6LEB

1.5LEB 3 cylinder

1.5LEB 4 cylinder

1.0LEB

3.3L

5.0L Coyote V8

5.2L FPC V8

6.7L Powerstroke Diesel

3.0L Diesel

 

8 speed FWD tranny

10 speed RWD tranny

 

I'm sure I missed some.

 

How does this stack up to Toyota?

 

List of new engines and automatic transmissions since 2011 from Toyota.

 

Four cylinder

  • 1.2L 3NR-FE (2011)
  • 1.3L 4NR-FE (2013)
  • 1.5L 5NR-FE (2013)
  • 2.0L 6AR-FSE (2014)
  • 2.0L M20A-FKS (2018)
  • 2.5L A25A-FKS (2017)
  • 1.2L turbo 8NR-FTS (2015)
  • 2.0L turbo 8AR-FTS (2015)
  • 2.5L hybrid 2AR-FSE (2013)
  • 2.5L hybrid A25A-FXS (2017)
  • 1.6L diesel 1WW (2013)
  • 2.0L diesel 2WW (2015)
  • 2.8L diesel 1GD-FTV (2015)
  • 2.4L diesel 2GD-FTV (2015)

Six cylinder

  • 3.5L 2GR-FKS (2015)
  • 3.5L V35A-FTS (2017)
  • 3.5L hybrid 2GR-FXS (2015)
  • 3.5L hybrid 8GR-FXS (2017)

Automatic transmission

  • Aisin AW AWF8XX 8-speed transverse (2013) (world's first transverse 8-speed automatic)
  • Aisin AW AWFCXXX CVT transverse (2011)
  • Aisin AW AWR10LXX 10-speed longitudinal (2017)

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The GT. But i guess when someone else is making the car it doesnt count.

It was still a year from show to production

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And don't forget MFT! :)

Since it didn’t work right until 2 years after it launched I don’t think we can count that one.

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Since it didnt work right until 2 years after it launched I dont think we can count that one.

And even then it still wasnt what it should have been.

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When was the last time Ford was quick to market with anything?

 

The Pinto...

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The Pinto...

Yeah and how did that go for them 🤣

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Yeah and how did that go for them

 

They sold like wildfire but it went out with a bang.

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Yeah and how did that go for them

The car wasn't the problem, it was the actuary attitude to legal exposure to fatalities

that could have been avoided for the pittance of just $10 per vehicle.- either a bash plate

over the differential bolts or a plastic safety liner in the gas tank...

 

Had one or both of the above been done, Pinto would have been a home run success

and Ford would have avoided the humility of a tell all public trial.

Edited by jpd80

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