There is a new EcoSport in development with a new code but there is zero indication that it's appearing in the US. So I am considering it off the table especially since so many other vehicles are on the schedule.
I actually don't have a clear idea on how much the CX430 will cost but to me it certainly looks cheaper than the new Escape. The rugged design helps to give style and personality to an otherwise cheaper/smaller vehicle which tends to work well for other inexpensive utilities in this segment. Personality adds value to cheaper cars, and it won't overlap as much with the Escape as EcoSport does right now. I would not be entirely surprised if Ford just wants to get out of the sub $20K business entirely. It's not that high volume and it has always been money-losing. If they can fill their factories with a richer mix then I'm sure they will do that.
I think Ford just wants to expand it's customer growth in the heart of the small utility segments, not necessarily just cover the entire range of price competitors. The big volume is around Escape and that market has been divided up too much so CX430 and new Escape should help Ford grow among these customers. Ford isn't the only one doing that, but Ford is going about it slightly differently with a more 'rugged' personality for one and a civilized personalty for the other. Jeep and Subaru are clearly inspiring Ford on these products and should give the Ford the customer diversity it needs.
Edited by Assimilator, 06 August 2018 - 01:28 PM.