RadicalX Posted May 17, 2018 Share Posted May 17, 2018 (edited) Of the Detroit Three, Ford Motor Co. (NYSE: F) sold 86,252 units in April, up 14% year over year for the month. The companys April market share rang in at 6.6%, up 0.2 percentage points compared with last year. https://247wallst.com/autos/2018/05/17/european-auto-sales-rise-10-in-april-ford-adds-to-share/ Edited May 17, 2018 by RadicalX 4 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted May 17, 2018 Share Posted May 17, 2018 Full details of Ford Europe's sales here....http://s22.q4cdn.com/857684434/files/doc_news/2018/05/15/Ford-Fiesta-Claims-Top-Spot-in-Segment-and-SUVs-Grow-32-on-Record-EcoSp....pdf 2 Quote Link to comment Share on other sites More sharing options...
Assimilator Posted May 17, 2018 Share Posted May 17, 2018 (edited) Some great info in there. I hadn't realized how poorly the Galaxy and Edge sold there, S-Max is actually fairly strong compared to them but I know Edge is extremely expensive in Europe. The US bought nearly as many Focuses as all of Europe. Fiesta is huge there! EcoSport picking up more steam in the EU which is good. Surprising number of Rangers sold in Europe...certainly pocket change by comparison here but it's interesting. Mustang sales fell off a cliff. Edited May 17, 2018 by Assimilator Quote Link to comment Share on other sites More sharing options...
RadicalX Posted May 17, 2018 Author Share Posted May 17, 2018 Full details of Ford Europe's sales here....http://s22.q4cdn.com/857684434/files/doc_news/2018/05/15/Ford-Fiesta-Claims-Top-Spot-in-Segment-and-SUVs-Grow-32-on-Record-EcoSp....pdf Which website made this PDF available? Quote Link to comment Share on other sites More sharing options...
bzcat Posted May 17, 2018 Share Posted May 17, 2018 (edited) Some great info in there. I hadn't realized how poorly the Galaxy and Edge sold there, S-Max is actually fairly strong compared to them but I know Edge is extremely expensive in Europe. The US bought nearly as many Focuses as all of Europe. Fiesta is huge there! EcoSport picking up more steam in the EU which is good. Surprising number of Rangers sold in Europe...certainly pocket change by comparison here but it's interesting. Mustang sales fell off a cliff. Galaxy's only real market is the taxi cab sales in UK and Germany. Retail buyers (which in Europe includes "fleet sale" aka company cars) generally choose S-Max. Edge has a couple of challenges... it lacks 7 seat options (so S-Max buyers are not swayed by it), and for the same price, you can buy a luxury brand SUV (albeit a smaller less equipped one). The idea for Edge is for Ford to hold on to those company car buyers coming out of their Mondeo. But the idea is a little flawed because if those buyers are ditching cars, switching brands is natural. In another word, Ford has a lot of homework to do to build up Edge's brand in Europe. After all, it is a brand new nameplate. I suspect most of the Edge sales is probably taking place outside of the Big 5 markets. Couple of other things to note... - Kuga outsells C-Max 2 to 1 - EcoSport seemed to have replaced B-Max without losing a beat - Ford sold 8,600 B-Max+EcoSport last April and 9,600 this April - The Tourneo sales are 20% of the combined Courier/Connect/Custom volumes - I think the 3 previous things I noted is why Ford feels pretty sure about walking away from the car-based minivan market (B-Max, C-Max, S-Max, Galaxy) in Europe - those buyers will either move to CUVs or Tourneos - Fiesta is 22% of total sale volume - Ford sold 1,600 "other" YTD... must be all Explorers (which is sold in Russia but not the main Euro20 markets) Edited May 17, 2018 by bzcat Quote Link to comment Share on other sites More sharing options...
bzcat Posted May 17, 2018 Share Posted May 17, 2018 Which website made this PDF available? Ford Media website. Change the region to Ford Europe. https://media.ford.com/content/fordmedia/feu/en/news.search.sales-and-financial-results.0.10.0.0.country.html 1 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted May 17, 2018 Share Posted May 17, 2018 (edited) Surprising number of Rangers sold in Europe...certainly pocket change by comparison here but it's interesting. Mustang sales fell off a cliff. Similar amount sold in Australia every month with around 85% being crew 4x4 3.2 diesels in XLT, Wildtrak and FX4 The RHD version of 2018 Mustang is not on sale in Europe / ROW. FYI, Australia sells a similar amount of Rangers, around 85% of them are 4x4 crew cabs with 3.2 diesels in XLT, Wildtrak and FX4 Mustang still selling between 380 and 700 a month down here even though '18 RHD still not on sale yet. Edited May 17, 2018 by jpd80 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted May 17, 2018 Share Posted May 17, 2018 The RHD version of 2018 Mustang is not on sale in Europe / ROW. Yes it is. Its sold in Sweden and the UK. Quote Link to comment Share on other sites More sharing options...
bzcat Posted May 17, 2018 Share Posted May 17, 2018 (edited) Yes it is. Its sold in Sweden and the UK. Why would Ford sell RHD Mustang in Sweden? And JDP is correct, Ford has not began 2018 RHD Mustang retail deliveries. It is listed under "future vehicles" on the Ford UK website https://www.ford.co.uk/future-vehicles/new-mustang On the regular vehicles page, it is showing the 2017 pre-facelift model... which was already sold out in UK. Meanwhile, in LHD markets (Germany, France, ahem... Sweden etc) the 2018 facelift model is on the regular vehicle page, not "future vehicles". Edited May 17, 2018 by bzcat Quote Link to comment Share on other sites More sharing options...
2b2 Posted May 18, 2018 Share Posted May 18, 2018 the Ford werks in mysterious ways? 3 Quote Link to comment Share on other sites More sharing options...
jpd80 Posted May 18, 2018 Share Posted May 18, 2018 (edited) The RHDs are probably not far away, UK probably gets theirs foirst but Australia is now the biggest RHD Mustang market by far over UK Edited May 18, 2018 by jpd80 1 Quote Link to comment Share on other sites More sharing options...
twintornados Posted May 18, 2018 Share Posted May 18, 2018 The RHDs are probably not far away, UK probably gets theirs foirst but Australia is now the biggest RHD Mustang market by far over UK . Gotta keep all those Falcon customers happy... Quote Link to comment Share on other sites More sharing options...
jpd80 Posted May 18, 2018 Share Posted May 18, 2018 (edited) . Gotta keep all those Falcon customers happy... Those guys swore up and down that a Mustang would not fill the gap left by a GT Falcon. but Mustang has proven there are considerable HP buyers in Australia prepared to pay the premium to play. A four door GT car the size of Fusion would be more practical but would then eat into the existing Mustang's sales base. Edited May 18, 2018 by jpd80 Quote Link to comment Share on other sites More sharing options...
MKII Posted May 19, 2018 Share Posted May 19, 2018 Edge has a couple of challenges... it lacks 7 seat options (so S-Max buyers are not swayed by it), and for the same price I suspect most of the Edge sales is probably taking place outside of the Big 5 markets. Plus no engine choices, just a diesel with two hp choices. German market bought almost half of those 900 April sales. Why would you think that the Ford EU's main markets are not buying the Edge? Quote Link to comment Share on other sites More sharing options...
jpd80 Posted May 19, 2018 Share Posted May 19, 2018 (edited) Galaxy's only real market is the taxi cab sales in UK and Germany. Retail buyers (which in Europe includes "fleet sale" aka company cars) generally choose S-Max. Edge has a couple of challenges... it lacks 7 seat options (so S-Max buyers are not swayed by it), and for the same price, you can buy a luxury brand SUV (albeit a smaller less equipped one). The idea for Edge is for Ford to hold on to those company car buyers coming out of their Mondeo. But the idea is a little flawed because if those buyers are ditching cars, switching brands is natural. In another word, Ford has a lot of homework to do to build up Edge's brand in Europe. After all, it is a brand new nameplate. I suspect most of the Edge sales is probably taking place outside of the Big 5 markets. In the UK, edge starts at £35,510 which is much higher than S-Max at £26,450 So Ford has their money on Edge, Titanium £35,510 ST Line £38,675 Vignale £40,775 Mondeo starts at £19,450 which is nearly half the price... Zetec Edition............£19,450 Titanium Edition.......£22,800 ST Line....................£22,990 ST Line Edition........£25,290 Titanium Hybrid.......£26,050 Vignale....................£27,590 So there is significant differenc between mondeo's price and that of Edge. New Focus interior looks good Edited May 19, 2018 by jpd80 Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.