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Guest Message by DevFuse

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Lincoln “Committed” To Sedans Despite Ford’s Decision To Drop Them


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110 replies to this topic

#101 OFFLINE   silvrsvt

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Posted 05 September 2018 - 01:13 PM

Maybe Ford can use a few sedans for its autonomous car and ride sharing programs. But that's about it.


IMO if you have self driving car- it doesnt need to have a traditional look to it-it can be a box on wheels if its
Just moving people or cargo in it.

At that point, its an appliance.

"Hell, there are no rules here-- we're trying to accomplish something."
Thomas A. Edison


Ford Products owned though the years:
1986 Escort GT Race Red
1998 Mustang GT Dark Green Satin
2002 SVT Focus Satin Silver
2006 Mustang GT Tungsten Grey

2010 Escape XLT AWD Sport Blue
2013 Taurus SHO Ruby Red

2017 Escape SE AWD Platinum White

Future Fords:
2021 Bronco

20xx Mustang GT350 or the like

 

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#102 OFFLINE   Assimilator

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Posted 05 September 2018 - 01:22 PM

I think people are under the erroneous impression that a platform is the only expensive thing in a product's development.  The CD6 that got the green light was designed for utilities, a version of it packaged for sedan engineering hard points was never developed.  Lincoln would have to spend that money.  They would need a very generous Ford to spot that kind of cash and personnel.  As strained as Ford is, I would not be surprised at all if they just can't stomach this right now.  But, I just keep thinking of China and what they are going to do there.  I think Tariffs are going to make the situation much tougher for Lincoln.  They can't export and now they can't import Lincolns...that's means they'd need production capacity for low volume in the US which further reduces margins.  So that could mean we will be looking at Chinese only Lincoln sedans.  


Edited by Assimilator, 05 September 2018 - 01:27 PM.

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#103 OFFLINE   bzcat

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Posted 05 September 2018 - 02:41 PM

I think people are under the erroneous impression that a platform is the only expensive thing in a product's development.  The CD6 that got the green light was designed for utilities, a version of it packaged for sedan engineering hard points was never developed.  Lincoln would have to spend that money.  They would need a very generous Ford to spot that kind of cash and personnel.  As strained as Ford is, I would not be surprised at all if they just can't stomach this right now.  But, I just keep thinking of China and what they are going to do there.  I think Tariffs are going to make the situation much tougher for Lincoln.  They can't export and now they can't import Lincolns...that's means they'd need production capacity for low volume in the US which further reduces margins.  So that could mean we will be looking at Chinese only Lincoln sedans.  

 

Ford is spending that money on CD6 for Mustang so a Lincoln sedan can take advantage of that sunk costs.



#104 OFFLINE   Fgts

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Posted 05 September 2018 - 03:25 PM

 The CD6 that got the green light was designed for utilities, a version of it packaged for sedan engineering hard points was never developed.  Lincoln would have to spend that money.  They would need a very generous Ford to spot that kind of cash and personnel.  As strained as Ford is, I would not be surprised at all if they just can't stomach this right now.  But, I just keep thinking of China and what they are going to do there.  I think Tariffs are going to make the situation much tougher for Lincoln.  They can't export and now they can't import Lincolns...that's means they'd need production capacity for low volume in the US which further reduces margins.  So that could mean we will be looking at Chinese only Lincoln sedans.  


Ford won't sink money in a Lincoln only sedan but would do it if the Mustang and a Ford sedan (assuming it can be internationally sold) can be done at a desirable profit, plus isn't Flat-Rock a candidate for production since it can't run SUVs?.

I probably sound like a broken record here but IMO I have no use for a whateverUV and would force to look elsewhere for another 4-door purchase.
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#105 OFFLINE   silvrsvt

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Posted 12 September 2018 - 02:00 PM

I probably sound like a broken record here but IMO I have no use for a whateverUV and would force to look elsewhere for another 4-door purchase.


Its not like you would buy a Ford/Lincoln product anyways.

Your self importance/entitlement is of zero concern to them.
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"Hell, there are no rules here-- we're trying to accomplish something."
Thomas A. Edison


Ford Products owned though the years:
1986 Escort GT Race Red
1998 Mustang GT Dark Green Satin
2002 SVT Focus Satin Silver
2006 Mustang GT Tungsten Grey

2010 Escape XLT AWD Sport Blue
2013 Taurus SHO Ruby Red

2017 Escape SE AWD Platinum White

Future Fords:
2021 Bronco

20xx Mustang GT350 or the like

 

199923.png
 
photo-thumb-15254.jpg


#106 OFFLINE   Fgts

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Posted 13 September 2018 - 08:31 AM

Its not like you would buy a Ford/Lincoln product anyways.

Your self importance/entitlement is of zero concern to them.

FYI guy, I bought an ST Focus w 3 miles on the odometer, your pompous opinions and unwarranted insults I'll comment once on and not care from here on out....

Edited by Fgts, 13 September 2018 - 08:31 AM.

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#107 OFFLINE   AGR

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Posted 13 September 2018 - 11:32 PM

FYI guy, I bought an ST Focus w 3 miles on the odometer, your pompous opinions and unwarranted insults I'll comment once on and not care from here on out....

You're talking to a brick wall.
This bunch will always support what Ford is doing, no matter what. Just read Ranger threads from 4-5 years ago...
Some of us like cars for reasons other than because they're "cheap" and are/were even loyal Ford owners, but we'll be shopping elsewhere for our next vehicle.

#108 OFFLINE   silvrsvt

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Posted 14 September 2018 - 06:54 AM

You're talking to a brick wall.
This bunch will always support what Ford is doing, no matter what. Just read Ranger threads from 4-5 years ago...
Some of us like cars for reasons other than because they're "cheap" and are/were even loyal Ford owners, but we'll be shopping elsewhere for our next vehicle.


Dont let the door hit you on the way out then...
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"Hell, there are no rules here-- we're trying to accomplish something."
Thomas A. Edison


Ford Products owned though the years:
1986 Escort GT Race Red
1998 Mustang GT Dark Green Satin
2002 SVT Focus Satin Silver
2006 Mustang GT Tungsten Grey

2010 Escape XLT AWD Sport Blue
2013 Taurus SHO Ruby Red

2017 Escape SE AWD Platinum White

Future Fords:
2021 Bronco

20xx Mustang GT350 or the like

 

199923.png
 
photo-thumb-15254.jpg


#109 OFFLINE   akirby

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Posted 14 September 2018 - 08:08 AM

Some of us like cars for reasons other than because they're "cheap" and are/were even loyal Ford owners, but we'll be shopping elsewhere for our next vehicle.

 

And some of us understand business decisions even if we don't like them personally.  Saying that it makes sense for Ford to stop building sedans given the current situation is different than saying nobody wants sedans.

 

Killing Ranger was the right decision at the time and NOBODY outside GM thought there was a market for mid sized trucks.  GM took a big gamble there and it paid off - the market changed.   Ford was right to wait but they obviously waited too long - Ranger should have been here 2-3 years ago.

 

As for not being critical of Ford you must not have been paying attention the last few months.


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#110 OFFLINE   rperez817

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Posted 14 September 2018 - 12:28 PM

Killing Ranger was the right decision at the time and NOBODY outside GM thought there was a market for mid sized trucks.  GM took a big gamble there and it paid off - the market changed.   Ford was right to wait but they obviously waited too long - Ranger should have been here 2-3 years ago.

 

Toyota and Nissan knew very well that there has always been a good market for mid sized trucks in the U.S. And still is. Those two companies benefited from GM and Ford's bad decisions in this segment. 

 

T6 Ranger should have been introduced in U.S. and Canada at the same time it was introduced in Mexico. That would be right after the old U.S./Canada Ranger was discontinued. But what's done is done. At Ford, hopefully any executives that were responsible for the 8 year absence of Ranger (2011-2018) in the U.S. have been fired.

 

I'm planning to pre-order a 2019 Ranger XLT by November this year.


Native Texan sent to spread the message, "God Blessed Texas"  :) 


#111 OFFLINE   gthims

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Posted 14 September 2018 - 02:20 PM

I was looking for a mid size pick-up back in June.  I almost bought the Honda Ridgeline.  I went to the dealer 3 times checking it out but ended up deciding against it.  It had a couple of novel features, lockable trunk in the bed big enough for me to get in & speaker inducers in the bed liner, but the ones on the lot had a very poor fit and finish on them, body panels did not line up well at all etc.  I'll wait a year after the new Ranger comes, read the reviews and take a serious look at them.  I'd like to have a smaller sized pick-up but don't need it right now.

 

But I guess I'm getting a little off topic here in the Lincoln forum.


Edited by gthims, 14 September 2018 - 02:37 PM.

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