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Ford to ramp up Lincoln rollout in China in bid to catch rivals
Posted 12 April 2018 - 08:43 PM
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Posted 13 April 2018 - 10:49 AM
Makes a lot of sense to me.
This will allow them to either lower the MSRP for the vehicles, meaning increased sales, or maintain current pricing and make more profit on each unit sold, by not having to pay to import them. I think we'll see it somewhere in between - lowering MSRP and getting more profit.
This will also free up US capacity for US production.
Car of the Day:
2019 Lincoln Aviator
Posted 15 April 2018 - 06:08 AM
It also allows Lincoln to shorten the waiting time for customers and that's a big plus in China.
Getting decent inventory levels would also mean more walk ins get cars super quick too.
Posted 17 April 2018 - 10:18 AM
Seems like they need to move the Nautilus and MKC up. The competition is fierce and they need to shorten the time lines for these vehicles. Some of the new technology, like the the new 8/9-speed transmissions, are need now.