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If anything Buick is more a Ford Platinum/Limited/whatever trim level Ford is using for its top end models

 

If Chevy was actually allowed to have a nice trim level, they might be able to compete for higher $$$ end sales, but GM seems content keeping them as el cheapo/Korean make fighter.

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If Chevy was actually allowed to have a nice trim level, they might be able to compete for higher $$$ end sales

 

Chevy does have premium trim levels. In the U.S., all Chevy cars except Spark, Camaro, and Corvette offer a Premier trim level with lots of amenities. Camaro and Corvette are high end products already. Most Chevy crossovers and trucks also offer Premier trim level, and some of them have a trim above Premier called High Country. These are very effective in bringing high end customers to the brand.

 

  • Chevy the is mass market brand with premium trim levels (Premier and High Country) plus high end performance cars (Camaro and Corvette)
  • Buick and GMC are entry luxury brands
  • Cadillac is top level luxury brand
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Clearly, Ford and Lincoln are not perfectly aligned with GM's brands Chevrolet, Buck, GMC and Cadillac.

While there may be some overlap at certain trim levels, the determination then has to be whether buyers

are shopping to prices and equipment levels or by brand and the total buying and driving experience expected.

 

IMO, the brands are deliberately different enough in starting price / equipment levels so as to attract different buyer groups

and that benefits all of them by broadening the net of potential buyers.

 

Edited for spelling mistakes while on iPhone)

Edited by jpd80
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They couldn't build something that didn't exist - there was no RWD platform to put it on at the time. So it was CD4 or nothing.

They could continue MKS and waited till CD6 was ready, OTOH a totally different management was in-place when the decision for FWD Continental was made. On paper it made sense (Aussie Taurus/Continental to replace D4 Taurus/MKS), in execution something wasn't right.

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CD4 Taurus and Continental were created for the Chinese market. North America was just along for the ride.

Originally, Ford Asia Pacific was going to develop both the CD4 Taurus and and MKX (Continental)

but part way through the project the Lincoln was handed back to North America for completion.

 

The fact that China is now getting NG Mondeo, a heavy evolution of the current CD4 kind of suggests

a regionalization of that platform and the vehicles under that development envelope.

 

Similarly, North America looks to be moving to RWD/AWD in its mid to large vehicles, an interesting development.

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They copied the configuration, not the design.

Even the capacity is very similar to other marques, there was an opportunity to take that configuration and say,

make it 4.6 or 5.0 liters but GMdidn't do that.

So why not add that extra differentiation as well as superior power and torque and become a leader, not a follower?

"Avoiding or reducing displacement taxes in Europe" is my best guess.

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"Avoiding or reducing displacement taxes in Europe" is my best guess.

Yes, forgot international markets tax by the displacement, even (most importantly) China. GM want to play in those markets with a respectable power, 2-4.0 engines are necessary.

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