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Guest Message by DevFuse

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2019 Edge Production Information


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26 replies to this topic

#21 OFFLINE   ford5

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Posted 25 June 2018 - 01:25 PM

Thanks, akirby.  My frustration with Ford, and many other manufacturers, continues.  We want all of the safety features we can get and don't want the vista roof.  But Ford, in their infinite wisdom (greed), only packages the enhanced park assist and front camera with the vista roof in the Titanium 301A equipment group.  I understand that for some an extra $1,000 doesn't matter when spending that much for a vehicle but for us it could be a deal breaker.  Seems to me they could simply keep the vista roof as a stand alone option for all trim levels but that makes too much sense.  I'll be interested in how my dealer will discount for an unwanted vista roof.  We love the Edge but dislike corporate greed forcing unwanted options to get safety features.


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#22 ONLINE   akirby

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Posted 25 June 2018 - 01:59 PM

It's not corporate greed so much as it's about simplifying dealer stock and reducing the number of combinations.  I bet loaded Titanium buyers opt for the vista roof at least 80% of the time (maybe 90%).  That said I personally think they should have made a couple of other options standard on Titanium and made the vista roof optional on all SEL and Titaniums.


Edited by akirby, 25 June 2018 - 02:00 PM.


2018 F150 Supercab XLT Sport (Magnetic) - 3.5LEB
2016 Lincoln MKX Reserve (Luxe/Cappucino)


#23 OFFLINE   fuzzymoomoo

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Posted 25 June 2018 - 02:03 PM

I will continue to say this until the day I die

Sunroof/vista roof should ALWAYS be a standalone option
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Officially a disgruntled Ford Employee

#24 OFFLINE   ford5

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Posted 25 June 2018 - 03:23 PM

I have no problem with simplifying dealer stock.  But!! if I want to order a Titanium Edge with all safety features and no vista roof I should be able to do so.  I get it but in the end the customer is forced to buy options he wouldn't normally buy in order to get options he wants.



#25 ONLINE   akirby

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Posted 25 June 2018 - 03:47 PM

I have no problem with simplifying dealer stock.  But!! if I want to order a Titanium Edge with all safety features and no vista roof I should be able to do so.  I get it but in the end the customer is forced to buy options he wouldn't normally buy in order to get options he wants.

 

A few buyers are forced to do that, but it also helps the 80+% of customers who do want it because it makes it easier to find what they want in stock.  Dealers may or may not order them that way if it's optional.   That said I still think it should be optional because it's something some people really don't want as opposed to other options that they can just ignore.

 

When we bought our 2016 MKX we could not find one in stock with the options we wanted and therefore ended up not getting the Technology package which should have been standard on a Reserve.



2018 F150 Supercab XLT Sport (Magnetic) - 3.5LEB
2016 Lincoln MKX Reserve (Luxe/Cappucino)


#26 OFFLINE   NYT

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Posted 12 September 2018 - 08:25 PM

I will continue to say this until the day I die

Sunroof/vista roof should ALWAYS be a standalone option

Agreed.  I understand less combinations = more efficiency for Ford = lower cost to consumer, but for a higher priced option that is a bit niche, they should not be trying to force adoption on it.

 

I also understand that stats may show that most buyers of the premium model trims will accept more premium options/packages, but those stats don't capture how many people purchased it begrudgingly or how many people they down-sold to the lower model/trim... or most importantly, how many to another brand.

 

My favourite is being required to buy the massive 301A technology package in the Titanium in order to have the option to add body covered ground effects.  The only relation is that they're screwing you because they can.  Not me bub.


Edited by NYT, 15 September 2018 - 09:37 PM.

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#27 OFFLINE   ice-capades

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Posted 01 October 2018 - 05:28 PM

Updated 2019 Edge Order Guide has been uploaded to the Order Guide Section. This update includes the Fuel Economy ratings.










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