meyeste Posted November 6, 2016 Author Share Posted November 6, 2016 Sounds like you want a Porsche Cayenne which is the closest to a Mustang SUV as you can probably get from a aesthetic and performance standpoint. Ford SUVs will never be that exotic, they are based on less exotic economical FWD platforms with a utilitarian non-luxury customer. And in what way is a Bronco anything like a Mustang SUV exactly? I can't think of anything that is more opposite. Well I have heard two different configurations for the Bronco, one - it'll compete with the Wrangler, which while sounds awesome, I don't see that will be a long term successful configuration. Wranglers are an ICON, a part of American culture most kids grow up wanting one among others. The same cannot be said of a Bronco. I also heard the Bronco will be a unit body, if it is a unit body however unlike the current models Ford sells is designed to be highly capable off road that would fit the need. If it has a unit body platform editions could be built that compete with the Grand Cherokee performance models, the BMW X5, Porsche etc. I believe, without a doubt that type of a vehicle will be far, far more successful than a Wrangler competitor and as I stated an attempt at a body on frame wrangler competitor will ultimately fail, if not failing right out of the gate. If Ford wants a Wrangler competitor, create a Ranger variant. For the Bronco let the exterior design team that designed the S550 exterior loose, target the X5, Cayenne, Volvo X90, Audi Q series. That will be a strong seller, a Wrangler competitor is a novel idea, however it'll fall flat, let GM make that mistake, not Ford. Quote Link to comment Share on other sites More sharing options...
J-150 Posted November 6, 2016 Share Posted November 6, 2016 Does a Mustang SUVS have to be a Ford? If this is a BMW fighter it would be better as a Lincoln. 1 Quote Link to comment Share on other sites More sharing options...
sullynd Posted November 7, 2016 Share Posted November 7, 2016 Sounds like you want a Porsche Cayenne which is the closest to a Mustang SUV as you can probably get from a aesthetic and performance standpoint. Ford SUVs will never be that exotic, they are based on less exotic economical FWD platforms with a utilitarian non-luxury customer. I've always felt the Cayenne was frumpy, that it's proportions are hampered by its VW origins. The Macan does a much better job, and is a better size comparison. The F-Pace would make a good Mustang SUV IMHO. 1 Quote Link to comment Share on other sites More sharing options...
meyeste Posted November 7, 2016 Author Share Posted November 7, 2016 I've always felt the Cayenne was frumpy, that it's proportions are hampered by its VW origins. The Macan does a much better job, and is a better size comparison. The F-Pace would make a good Mustang SUV IMHO. I agree, I like the F-Pace I used the Porsche Cayenne as an example because the existence of that SUV changed Porsche's fortune considerably. The Cayenne is "a Porsche" than can fit until the role of daily driver more easily. I'd really prefer it if Ford modeled the upcoming Expedition's exterior after the F-Pace vs. the hearse like GM large SUV's. I'm just saying can they be made to look as ready to go as they maybe, in the way that a Mustang looks the part of a performance car while parked. Quote Link to comment Share on other sites More sharing options...
tbone Posted November 7, 2016 Share Posted November 7, 2016 Any SUV variant would need to be all wheel drive. With that said, I recall discussion about the fact that the GT350's front hubs were splined, suggesting it could be all wheel drive, but I never did hear the ultimate purpose behind the hubs. I do believe their is an opportunity here for an SUV like this be it a Ford or a Lincoln. I would prefer it be a Lincoln though. 1 Quote Link to comment Share on other sites More sharing options...
goinbroke2 Posted November 13, 2016 Share Posted November 13, 2016 a mustang suv....how did we get here....what is wrong with the world that this would even be proposed? No, in case you missed it...NO! Quote Link to comment Share on other sites More sharing options...
meyeste Posted January 6, 2017 Author Share Posted January 6, 2017 (edited) Sounds like you want a Porsche Cayenne which is the closest to a Mustang SUV as you can probably get from a aesthetic and performance standpoint. Ford SUVs will never be that exotic, they are based on less exotic economical FWD platforms with a utilitarian non-luxury customer. And in what way is a Bronco anything like a Mustang SUV exactly? I can't think of anything that is more opposite. As far as your last question - that remains to be seen, will it be body on frame or unit body.... if it's unit body, there are a wide array of options. It seems to me however Ford really has no choice, the downside of the 50 mpg cafe restriction is that luxury makers like Mercedes, BMW, Audi have no choice but to sell low cost, high mpg vehicles - see the CLA, GLA, X1, X3, Discovery, etc these vehicles are priced within range of the Edge, Explorer, and Mercedes & BMW have decent reliability these days, heck I'd spring for a GLE if I could get a great deal. Also see the new Discovery, with it land rover is pretty much taking aim at the Explorer. It's a changing market and one thing is certain profits come from delivering what upscale buyers want. I believe w/o a doubt a body on frame Bronco will be a bust, a true sports SUV from ford will be a run away success. Edited January 6, 2017 by meyeste Quote Link to comment Share on other sites More sharing options...
akirby Posted January 6, 2017 Share Posted January 6, 2017 I believe w/o a doubt a body on frame Bronco will be a bust Quoting this for future reference....... Quote Link to comment Share on other sites More sharing options...
meyeste Posted February 10, 2017 Author Share Posted February 10, 2017 So the 2018 Expedition is out, For the most part I like it - I don't get the "rotary gear shifter" why is that a thing? After all the issues Jeep had with them - people getting killed, I'd prefer the standard stick. I hope that with the "knob" it's possible by feel alone to know what gear you've just put the vehicle in, otherwise I believe it's a safety hazard. Quote Link to comment Share on other sites More sharing options...
akirby Posted February 10, 2017 Share Posted February 10, 2017 So the 2018 Expedition is out, For the most part I like it - I don't get the "rotary gear shifter" why is that a thing? After all the issues Jeep had with them - people getting killed, I'd prefer the standard stick. I hope that with the "knob" it's possible by feel alone to know what gear you've just put the vehicle in, otherwise I believe it's a safety hazard. The rotary knob wasn't the problem with Jeep. It was a lever and the problem was how you put the vehicle in park. Rotary knobs don't have that issue. You can also see the current gear in the gauge cluster. 1 Quote Link to comment Share on other sites More sharing options...
meyeste Posted February 24, 2017 Author Share Posted February 24, 2017 Quoting this for future reference....... I put it out there for that reason - a Wrangler competitor will be a bust. have perhaps a 4 year run and sales will be so abysmal it'll be discontinued after that. A better idea would to build a dependable clone of a Discovery. Quote Link to comment Share on other sites More sharing options...
akirby Posted February 24, 2017 Share Posted February 24, 2017 I put it out there for that reason - a Wrangler competitor will be a bust. have perhaps a 4 year run and sales will be so abysmal it'll be discontinued after that. A better idea would to build a dependable clone of a Discovery. It's not going to sell 100K/year, but it doesn't have to because it's sharing the platform with Ranger. 150K between Ranger and Bronco should be fine and there is always room for an Everest as a smaller alternative to the new Explorer/Aviator which would be the Discovery competitor. This is a completely different market. My guess is the target is probably 25K/yr. Quote Link to comment Share on other sites More sharing options...
J-150 Posted February 24, 2017 Share Posted February 24, 2017 It's not going to sell 100K/year, but it doesn't have to because it's sharing the platform with Ranger. 150K between Ranger and Bronco should be fine and there is always room for an Everest as a smaller alternative to the new Explorer/Aviator which would be the Discovery competitor. This is a completely different market. My guess is the target is probably 25K/yr. I see Everest more as the natural competitor to 4Runner andGrand Cherokee as a RWD. The Bronco can carve itself as a Defender replacement more than Wrangler competitor. Quote Link to comment Share on other sites More sharing options...
akirby Posted February 24, 2017 Share Posted February 24, 2017 I see Everest more as the natural competitor to 4Runner andGrand Cherokee as a RWD. The Bronco can carve itself as a Defender replacement more than Wrangler competitor. I think Bronco will be a Wrangler competitor based on off road capability. If they just wanted a Defender competitor then Everest is a better choice. Quote Link to comment Share on other sites More sharing options...
carrera911 Posted May 10, 2017 Share Posted May 10, 2017 Mustang used to have a station wagon. Not really my cup of tea tho. Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted May 10, 2017 Share Posted May 10, 2017 Mustang used to have a station wagon. Not really my cup of tea tho. That's not an actual Ford production car though. 1 Quote Link to comment Share on other sites More sharing options...
fuzzymoomoo Posted May 10, 2017 Share Posted May 10, 2017 Mustang used to have a station wagon. Not really my cup of tea tho. hate to break it to you, but that's custom. Quote Link to comment Share on other sites More sharing options...
akirby Posted May 10, 2017 Share Posted May 10, 2017 Shirley he was joking..... Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted May 10, 2017 Share Posted May 10, 2017 Shirley he was joking..... Stop calling me Shirley! Quote Link to comment Share on other sites More sharing options...
tbone Posted May 10, 2017 Share Posted May 10, 2017 That's a sweet hearse! Quote Link to comment Share on other sites More sharing options...
carrera911 Posted May 10, 2017 Share Posted May 10, 2017 I guess when you need to fit all the family in one car it's hard to have the Mustang cool factor Quote Link to comment Share on other sites More sharing options...
J-150 Posted May 11, 2017 Share Posted May 11, 2017 I think Bronco will be a Wrangler competitor based on off road capability. If they just wanted a Defender competitor then Everest is a better choice. A Defender 90 goes anywhere a Wrangler can go. Quote Link to comment Share on other sites More sharing options...
fairlanesmitty69 Posted October 3, 2017 Share Posted October 3, 2017 Mustang suv I would suggest changing the name to Mustang Clydesdale edition. Quote Link to comment Share on other sites More sharing options...
Roland Posted November 12, 2017 Share Posted November 12, 2017 No, no, a thousand times no. Rule number 1. Don't dilute or confuse your iconic brands. I do think there's an opportunity in the space you're talking about. I'd suggest two products - a more agressive version of the Edge Sport - Edge ST or something. And a Lincoln product on that platform dedicated to that "Sport CUV niche" - maybe a Lincoln Zephyr or Capri if you want to mine existing brands. 1 Quote Link to comment Share on other sites More sharing options...
LSchicago Posted November 20, 2017 Share Posted November 20, 2017 No, no, a thousand times no. Rule number 1. Don't dilute or confuse your iconic brands. I do think there's an opportunity in the space you're talking about. I'd suggest two products - a more agressive version of the Edge Sport - Edge ST or something. And a Lincoln product on that platform dedicated to that "Sport CUV niche" - maybe a Lincoln Zephyr or Capri if you want to mine existing brands. No Coyote though..... Quote Link to comment Share on other sites More sharing options...
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