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Renault mum on reported Ford call to Ghosen


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The French have nothing to do with it. I abhor them as much as the next, but think about this. Many BON members are clamoring for Bill Ford to do something. Wouldn't it make sense to talk to another car guy about cars? T-A-L-K. They are not signing anything. They are hob nobbing. They are conferring. For my money, I think there should be an all auto builders summut meeting to find out how to make things better for everyone. We're not talking about opposing armies or political parties. We're talking about getting ideas and suggestions. If you think that would make another company go out of business, wrong. Companies confer on product development all the time. With the way things are going, it couldn't hurt.

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because Lincoln's situation is so pathetic.

 

But that's just the problem - What does Ford have that BMW wants? Unlike Ford, which has unsuccessfully tried to support too many "luxury" brands to the very detriment of the one they started with, I doubt BMW sees much value in the Lincoln franchise, or anything else. BMW would be content to let Lincoln die on its own, which means more market for themselves.

 

Now perhaps Ford has trucks and a distribution network, things of value, but there's so much deadweight that I doubt BMW is interested. Unlike Mecedes-Benz, BMW hasn't tried to be all things to all people, so trucks are of little use to them, especially in a declining market for such.

 

Didn't Ford talk with BMW for a while back in the days when DaimlerChrysler was just coming to be? As I recall, the Family wouldn't relinquish control, and that was a non-starter to BMW then. So then Nasser went on a buying spree and thus Ford is where they find themselves today, while BMW remains as strong as they ever were.

 

BMW doesn't need Ford.

Edited by goingincirclez
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But that's just the problem - What does Ford have that BMW wants? Unlike Ford, which has unsuccessfully tried to support too many "luxury" brands to the very detriment of the one they started with, I doubt BMW sees much value in the Lincoln franchise, or anything else. BMW would be content to let Lincoln die on its own, which means more market for themselves.

 

Now perhaps Ford has trucks and a distribution network, things of value, but there's so much deadweight that I doubt BMW is interested. Unlike Mecedes-Benz, BMW hasn't tried to be all things to all people, so trucks are of little use to them, especially in a declining market for such.

 

Didn't Ford talk with BMW for a while back in the days when DaimlerChrysler was just coming to be? As I recall, the Family wouldn't relinquish control, and that was a non-starter to BMW then. So then Nasser went on a buying spree and thus Ford is where they find themselves today, while BMW remains as strong as they ever were.

 

BMW doesn't need Ford.

 

neither family would let go of control but lets be clear. Ford wanted to take over BMW, not merge with them.

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neither family would let go of control but lets be clear. Ford wanted to take over BMW, not merge with them.

 

Well, to be fair I did say that Ford "talked" with BMW because I couldn't recall if it was about a "merger" or "merger-takeover". So if that's what it was, thanks for setting me straight.

 

At any rate, my point was if there were compelling reasons back then, they are no longer relevant and BMW is in a much stonger position of strength today (at the very least, I doubt Ford could ever get away with uttering the word "takeover" today).

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Ford has issues with perceived quality, and they want to get involved with Renault??????

 

LeStang LeStink LePew

 

What could Renault possibly contribute to Ford, with all their Socialist payscale and EU-taxed plants and loooonnng history of shodiness?

 

Heck, revive the Yugo and start building in Yugoslavia. I hear that's actually a good manufacturing enviroment nowadays.

Edited by Sizzler
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