BORG Posted December 3, 2012 Share Posted December 3, 2012 (edited) Lincoln released two videos today to relaunch the company. Both of them are taking a page out of the Chrysler "Imported from Detroit" campaign, right down to American nostalgia and the acknowledgement that they are in a state of reinvention. I don't think the Lincoln ads are nearly as impactful or memorable, but they do a good job defining Lincoln's mission statement. http://youtu.be/ZIGL_Mxn0NU http://youtu.be/L5_xFBcAab0 Edited December 3, 2012 by BORG Quote Link to comment Share on other sites More sharing options...
Extreme4x4 Posted December 3, 2012 Share Posted December 3, 2012 I really like them both. The "imported from Detroit" campaign only had one really good spot, and it was the original one. So far, it looks like these are all really good. 1 Quote Link to comment Share on other sites More sharing options...
Anthony Posted December 3, 2012 Share Posted December 3, 2012 The first one was much better executed and I could easily see that resonating more (though it also depends on how they pare it down into a 30 second spot). As for the second one. It would have been perfect if they clip the first few seconds. While the name "Lincoln" certainly is derived from our 16th president, it seems a trifle hokey to include a likeness of him walking dramatically through fog. Leave that for the movies. 2 Quote Link to comment Share on other sites More sharing options...
fordmantpw Posted December 3, 2012 Share Posted December 3, 2012 "Don't try to be all things to all people, but everything to a select few." Bingo! 4 Quote Link to comment Share on other sites More sharing options...
silvrsvt Posted December 3, 2012 Share Posted December 3, 2012 I really like the first commerial...really hits on all the points Lincoln needs to address... 1 Quote Link to comment Share on other sites More sharing options...
aneekr Posted December 3, 2012 Share Posted December 3, 2012 While the name "Lincoln" certainly is derived from our 16th president, it seems a trifle hokey to include a likeness of him walking dramatically through fog. Leave that for the movies. :yup: Furthermore, the 16th President is one of the most polarizing and controversial figures in U.S. political history. Drama of his likeness is not the best choice IMO for an advertising campaign, even if he is the eponym for the brand. Quote Link to comment Share on other sites More sharing options...
NickF1011 Posted December 3, 2012 Share Posted December 3, 2012 :yup: Furthermore, the 16th President is one of the most polarizing and controversial figures in U.S. political history. Drama of his likeness is not the best choice IMO for an advertising campaign, even if he is the eponym for the brand. Polarizing and converersial at the time. Not many Americans today who will say he was a bad president. Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted December 3, 2012 Share Posted December 3, 2012 :yup: Furthermore, the 16th President is one of the most polarizing and controversial figures in U.S. political history. Drama of his likeness is not the best choice IMO for an advertising campaign, even if he is the eponym for the brand. As I elaborated in the other thread, the Lincoln imagery serves its purpose in this ad very, very well. Quote Link to comment Share on other sites More sharing options...
akirby Posted December 3, 2012 Share Posted December 3, 2012 Drama of his likeness is not the best choice IMO for an advertising campaign It's good enough for a memorial in Washington and for coins but not for a car ad? Seriously? Quote Link to comment Share on other sites More sharing options...
RichardJensen Posted December 3, 2012 Share Posted December 3, 2012 Full disclosure: aneekr's views on the Civil War are not representative of the general public's. 5 Quote Link to comment Share on other sites More sharing options...
aneekr Posted December 3, 2012 Share Posted December 3, 2012 (edited) Full disclosure: aneekr's views on the Civil War are not representative of the general public's. Thank you RichardJensen - that is correct. And it's 'War Between the States'... (With that, the end of aneekr's posting comments about the 16th U.S. President on Blue Oval Forums) Edited December 3, 2012 by aneekr Quote Link to comment Share on other sites More sharing options...
PREMiERdrum Posted December 3, 2012 Share Posted December 3, 2012 (With that, the end of aneekr's posting comments about the 16th U.S. President on Blue Oval Forums) On StovepipeHatFanatics, however, everything is still game. 1 Quote Link to comment Share on other sites More sharing options...
twintornados Posted December 3, 2012 Share Posted December 3, 2012 .............Drama of his likeness is not the best choice IMO for an advertising campaign...... Yeah...because this works so much better..... http://www.youtube.com/watch?v=Q0fs7j8IqdY Quote Link to comment Share on other sites More sharing options...
Extreme4x4 Posted December 3, 2012 Share Posted December 3, 2012 Ewwww Quote Link to comment Share on other sites More sharing options...
Hugh Posted December 3, 2012 Share Posted December 3, 2012 I like the first one better. It hits the points previously said. I give a shout-out to the 'Lions Gate' Bridge for those great shots! Quote Link to comment Share on other sites More sharing options...
timmm55 Posted December 3, 2012 Share Posted December 3, 2012 :yup: Furthermore, the 16th President is one of the most polarizing and controversial figures in U.S. political history. Drama of his likeness is not the best choice IMO for an advertising campaign, even if he is the eponym for the brand. Hardly polarizing. He's considered the Best President by historians http://www.infoplease.com/spot/presrankings1.html The Great Emancipator would not represent old white guys from the South too well, but that's a double dying demographic anyway. Fringe views (As a friend from Alabama called it "The War of Northern Aggression") have faded away. One of the first questions a newbie will ask is "What is a Lincoln?" As a nod to it's namesake it is warranted, even necessary to clarify. A moving view of Mt. Rushmore would have been very effective and maybe better than an actor because we all know exactly what the man looks like! Quote Link to comment Share on other sites More sharing options...
Anthony Posted December 3, 2012 Share Posted December 3, 2012 A moving view of Mt. Rushmore would have been very effective and maybe better than an actor because we all know exactly what the man looks like! That would have been nice. I don't dislike the inclusion of Lincoln (the man), just the overdramatics of it. With all that fog, I expected one of those Twilight vampires sparkly things to walk in behind him or something. It immediately took me out of the commercial. I like the Rushmore idea, but it's done and it certainly isn't the end of the world, just a nitpick (and certainly just my personal opinion). I mean, it isn't exactly the first time a historical presidential figure was in a car commercial....eh? http://www.youtube.com/watch?v=JMRMW1FXSHw Quote Link to comment Share on other sites More sharing options...
rwolson Posted December 3, 2012 Share Posted December 3, 2012 Just saw the second video on TV while watching a NCIS rerun on USA Network Quote Link to comment Share on other sites More sharing options...
timmm55 Posted December 3, 2012 Share Posted December 3, 2012 I posted under the RWD thread, but these 2 stills (I cleaned up the sparks) from the videos added together sure seem to indicate a new Mustang based car. Quote Link to comment Share on other sites More sharing options...
Hugh Posted December 3, 2012 Share Posted December 3, 2012 http://www.youtube.com/watch?v=JMRMW1FXSHw Is that Robin Williams in a wig after rummanging through Michael Jackon's closet? Quote Link to comment Share on other sites More sharing options...
Anthony Posted December 4, 2012 Share Posted December 4, 2012 Is that Robin Williams in a wig after rummanging through Michael Jackon's closet? Yes. 1 Quote Link to comment Share on other sites More sharing options...
rmc523 Posted December 4, 2012 Share Posted December 4, 2012 I also really liked the first one! Gave me goosebumps, actually. 1 Quote Link to comment Share on other sites More sharing options...
Hugh Posted December 4, 2012 Share Posted December 4, 2012 Yes. He could be doing a historical reenactment of crossing the Valley Forge second option in order to recover his stolen wooden teeth. Hence, no smile... Quote Link to comment Share on other sites More sharing options...
Mark B. Morrow Posted December 4, 2012 Share Posted December 4, 2012 (edited) Full disclosure: aneekr's views on the Civil War are not representative of the general public's. What Civil War? Oh, you mean the War of Northern Aggression. I had classmates refer to the war that way in the late '70s early '80s at the Universtiy of South Florida. Edited December 4, 2012 by Mark B. Morrow Quote Link to comment Share on other sites More sharing options...
SoonerLS Posted December 5, 2012 Share Posted December 5, 2012 (edited) What Civil War? Oh, you mean the War of Northern Aggression. Personally, I prefer the more genteel "Late Unpleasantness Between the States." You still see a lot of Confederate Naval Ensigns in some parts of this state, and even some of the Stars and Bars, but even there you no longer hear much about the War Between the States in general, and I doubt many harbor any ill feelings towards Lincoln. (We do have a professor with a big-time man crush on Lincoln; he might be offended by using his likeness in an ad, but that's probably about it.) And I can't let this go without including on of my favorite quotes, by Yankee General Sedgwick, just before being killed by a sniper's bullet at Spotsylvania: "Why, they couldn't hit an elephant at this distance." Edited December 5, 2012 by SoonerLS 1 Quote Link to comment Share on other sites More sharing options...
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