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Ford Motor Company: September 2007 Sales

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FORD CROSSOVERS SOAR AGAIN IN SEPTEMBER; OVERALL MONTHLY VEHICLE SALES DECLINE • Sales of Ford’s all-new and redesigned crossovers spiked 96 percent in September; year-to-date sales were up 52 percent. Ford Edge and Lincoln MKX post highest retail sales to date. • Overall sales totaled 189,863, down 21 percent compared with a year ago; daily rental sales were down 62 percent and sales to individual retail customers were down 15 percent. • Lincoln registers 12 th month in a row of higher retail sales; total Lincoln sales up 33 percent (retail up 40 percent) in September and 15 percent (retail up 17 percent) year-to-date. • Land Rover dealers report record sales of 4,190, up 21 percent, reflecting all-new LR2.

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1998-Current Sales Figures

Discuss Ford's 2007 September Sales

DEARBORN, Mich., Oct. 2 – Demand continues to grow for Ford Motor Company’s all-new and redesigned crossover vehicles, even as overall sales declined in September. Total September sales were 189,863, down 21 percent compared with a year ago. Sales to daily rental companies were down 62 percent and sales to individual retail customers were down 15 percent. Ford, Lincoln and Mercury’s all-new and redesigned crossover utility sales were up 96 percent in September and up 52 percent year-to-date – the largest increase of any major manufacturer. “We continue to be encouraged by customers’ strong response to our new products, which we’re launching with high quality,” said Mark Fields, president, The Americas. “Demand for our new crossovers continues to grow and contributes to our efforts to stabilize U.S. retail market share.” In September, Ford Edge sales were 11,632 and Lincoln MKX sales were 3,805. Both new crossovers achieved their highest retail sales month to date. The Edge and Lincoln MKX were introduced in December 2006 and already are among the best sellers in the mid-size and premium CUV segments. Sales for the redesigned 2008 model Ford Escape and Mercury Mariner crossovers were higher in September. Escape sales were 11,132, up 10 percent, and Mariner sales were 2,699, up 4 percent. The Lincoln brand posted its 12 th month in a row of higher retail sales. In September, total Lincoln sales were up 33 percent (retail up 40 percent). Year-to-date, total Lincoln sales were up 15 percent (retail up 17 percent). Lincoln’s rebound reflects the new Lincoln MKX crossover, the new Lincoln MKZ sedan (up 25 percent in September) and the redesigned Navigator (up 38 percent in September). “We’re building a strong foundation for future growth at Lincoln,” said Fields. “This is the early phase of an aggressive plan to restore Lincoln as America’s choice for luxury vehicles.” Land Rover’s September sales were 4,190, up 21 percent, reflecting the addition of the all-new LR2 crossover. Land Rover sales were up 8 percent year-to-date. Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers. About Ford Motor Company Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordvehicles.com.

FORD MOTOR COMPANY SEPTEMBER 2007 U.S. SALES

September Month
%

September CYTD
%

2007
2006
Change

2007
2006
Change
Sales By Brand






Ford 155,037 204,070 -24.0
1,620,925 1,911,193 -15.2
Mercury 11,403 13,117 -13.1
129,743 146,418 -11.4
Lincoln 9,764 7,362 32.6
102,449 89,494 14.5
Jaguar 1,061 1,158 -8.4
12,017 16,508 -27.2
Volvo 8,408 9,672 -13.1
80,884 89,669 -9.8
Land Rover 4,190 3,469 20.8
36,074 33,527 7.6
Total Ford Motor Company 189,863 238,848 -20.5
1,982,092 2,286,809 -13.3








Memo: Cars and Trucks






Cars 56,267 92,111 -38.9
648,441 879,241 -26.2
Trucks 133,596 146,737 -9.0
1,333,651 1,407,568 -5.3
Total Ford Motor Company 189,863 238,848 -20.5
1,982,092 2,286,809 -13.3

FORD BRAND SEPTEMBER 2007 U.S. SALES

September Month
%

September CYTD
%

2007
2006
Change

2007
2006
Change








Crown Victoria
3,520
4,150
-15.2

46,188
50,792
-9.1
Taurus (New)
3,562
0
NA

17,912
0
NA
Five Hundred
668
6,054
-89.0

34,602
68,082
-49.2
Fusion
11,966
10,917
9.6

112,519
111,086
1.3
Focus
9,885
14,160
-30.2

133,043
140,830
-5.5
Mustang
10,266
14,341
-28.4

109,803
133,269
-17.6
Taurus (Old)
0
22,811
-100.0

0
147,996
-100.0
Thunderbird
0
0
NA

0
469
-100.0
GT
0
133
-100.0

231
1,498
-84.6
Total Ford Cars
39,867
72,566
-45.1

454,298
654,022
-30.5

Escape
11,132
10,095
10.3

127,737
123,063
3.8
Edge
11,632
0
NA

89,676
0
NA
Taurus X
2,517
0
NA

7,097
0
NA
Freestyle
548
3,801
-85.6

23,314
49,275
-52.7
Explorer
10,690
15,701
-31.9

108,535
143,270
-24.2
Expedition
5,827
6,374
-8.6

71,213
60,206
18.3
Excursion
0
0
NA

0
965
-100.0
Freestar
0
2,576
-100.0

2,390
44,829
-94.7
Econoline/Club Wagon
11,897
13,562
-12.3

130,763
133,391
-2.0
Ranger
4,019
7,057
-43.0

57,434
72,179
-20.4
F-Series
56,065
70,822
-20.8

537,211
616,785
-12.9
Low Cab Forward
143
332
-56.9

2,257
2,805
-19.5
Heavy Trucks
700
1,184
-40.9

9,000
10,403
-13.5
Total Ford Trucks
115,170
131,504
-12.4

1,166,627
1,257,171
-7.2

Total Ford Brand
155,037
204,070
-24.0

1,620,925
1,911,193
-15.2
LINCOLN AND MERCURY BRAND SEPTEMBER 2007 U.S. SALES

September Month
%

September CYTD
%

2007
2006
Change

2007
2006
Change








Grand Marquis
2,737
2,776
-1.4

38,280
46,159
-17.1
Sable (New)
1,551
0
NA

6,222
0
NA
Montego
300
1,907
-84.3

10,443
18,151
-42.5
Milan
2,557
3,226
-20.7

27,641
28,334
-2.4
Total Mercury Cars
7,145
7,909
-9.7

82,586
92,644
-10.9

Town Car
611
2,220
-72.5

25,580
29,209
-12.4
LS
0
446
-100.0

0
8,368
-100.0
MKZ
2,589
2,065
25.4

25,537
24,003
6.4
Total Lincoln Cars
3,200
4,731
-32.4

51,117
61,580
-17.0

Total Mercury

and Lincoln Cars
10,345
12,640
-18.2

133,703
154,224
-13.3

Mariner
2,699
2,602
3.7

27,850
26,454
5.3
Mountaineer
1,559
2,136
-27.0

18,607
23,539
-21.0
Monterey
0
470
-100.0

700
3,781
-81.5
Total Mercury Trucks
4,258
5,208
-18.2

47,157
53,774
-12.3

MKX
3,805
0
NA

26,950
0
NA
Navigator
1,964
1,428
37.5

17,729
16,481
7.6
Aviator
0
0
NA

0
1,711
-100.0
Mark LT
795
1,203
-33.9

6,653
9,722
-31.6
Total Lincoln Trucks
6,564
2,631
149.5

51,332
27,914
83.9

Total Mercury

and Lincoln Trucks
10,822
7,839
38.1

98,489
81,688
20.6

Total Mercury

and Lincoln Vehicles
21,167
20,479
3.4

232,192
235,912
-1.6

Total Lincoln Brand
9,764
7,362
32.6

102,449
89,494
14.5
Total Mercury Brand
11,403
13,117
-13.1

129,743
146,418
-11.4
JAGUAR BRAND SEPTEMBER 2007 U.S. SALES

September Month

%


September CYTD

%


2007

2006

Change


2007

2006

Change

XJ 407 33 1133.3
3,308 3,781 -12.5
S-TYPE 239 402 -40.5
2,812 5,021 -44.0
X-TYPE 197 412 -52.2
2,403 4,352 -44.8
XK 218 311 -29.9
3,494 3,354 4.2
Total Jaguar 1,061 1,158 -8.4
12,017 16,508 -27.2
VOLVO BRAND SEPTEMBER 2007 U.S. SALES

September Month

%


September CYTD

%


2007

2006

Change


2007

2006

Change

C30 811 0 NA
862 0 NA
S40 1,132 2,417 -53.2
14,645 18,627 -21.4
V50 224 405 -44.7
2,185 3,165 -31.0
S60 826 1,898 -56.5
14,355 20,386 -29.6
V70 372 512 -27.3
2,884 4,613 -37.5
XC70 954 1,380 -30.9
8,990 10,448 -14.0
C70 321 385 -16.6
3,534 2,552 38.5
S80 1,308 130 906.2
9,958 5,144 93.6
XC90 2,460 2,545 -3.3
23,471 24,734 -5.1
Total Volvo 8,408 9,672 -13.1
80,884 89,669 -9.8

LAND ROVER BRAND SEPTEMBER 2007 U.S. SALES

September Month %
September CYTD %

2007 2006 Change
2007 2006 Change
Range Rover
1,067

909

17.4


8,889

8,421

5.6

Range Rover Sport
1,470

1,381

6.4


12,214

12,640

-3.4

LR3
737

1,175

-37.3


8,658

12,425

-30.3

LR2
916

0

NA


6,312

0

NA

Discovery
0

0

NA


0

1

NA

Freelander
0

4

-100.0


1

40

-97.5

Total Land Rover
4,190

3,469

20.8


36,074

33,527

7.6

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This is according to the headline on CNN Money.

 

 

Ouch, although you do have to keep in mind that September sales were up 5% last year.

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Mustang, Focus, F-150 and Explorer all had huge hits in sales. The Taurus is still stuck in low drive, but the Taurus X seems to be doing pretty well. The Edge and MKX/Escape and Mariner are bright spots. the Ranger had nearly 43% less sales then last year! ugh...

 

Anyways, good news is that the Focus has an all new model coming out this month...and we have a new F-150 coming in the next year or so.

 

Other then that I'm not sure :shrug:

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Focus had limited inventory this month - 07 production ended in august, and the 08's are not on the lot yet.

 

the Ford brand car decline looks awful, but off the 33k unit decline, 22k was from Taurus alone - Mutang lost 4k, Focus lost 4k and FiveHundred/New Taurus lost 3k units.

 

Igor

Edited by igor

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Come on Lincoln don't be so harsh, T-Stag will be very impressed by those XK sales, all of those 218 sales are going to repay Ford handsomely, for the 12.7 billion Ford invested, at last Ford reaping rewards from Jaguar.

Edited by Ford Jellymoulds

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Come on Lincoln don't be so harsh, T-Stag will be very impressed by those XK sales, all of those 218 sales are going to repay Ford handsomely, for the 12.7 billion Ford invested, at last Ford reaping rewards from Jaguar.

 

haha, I thought you liked Jaguar, you know being British and all?

 

XK had a decline and it's the car's SECOND YEAR!! I thought it "gorgeous" what happened? rofl.

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haha, I thought you liked Jaguar, you know being British and all?

 

XK had a decline and it's the car's SECOND YEAR!! I thought it "gorgeous" what happened? rofl.

 

Not when its emptying Fords piggybank l don't.

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Taurus sales still suck despite it being a solid entry, I wonder why...

 

Because Ford doesn't know how to market a product... that and they aren't selling 30% of them to fleets like they were the 500.

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Because Ford doesn't know how to market a product... that and they aren't selling 30% of them to fleets like they were the 500.

there has been no marketing campaign to speak of - that begins this month - Ford did not want to mix an all-new car message with 07-MY clearance messages ..

 

the Taurus and Focus campaigns begin in a matter of days.

 

igor

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Focus had limited inventory this month - 07 production ended in august, and the 08's are not on the lot yet.

 

the Ford brand car decline looks awful, but off the 33k unit decline, 22k was from Taurus alone - Mutang lost 4k, Focus lost 4k and FiveHundred/New Taurus lost 3k units.

 

Igor

 

^Good points. It's nice to see Ford aligning production correctly these days.

 

-I'm glad the friggin Fusion sold over 10K units this month. At the rate the nameplate's sales are heading, we might see a decline in Fusion sales this year.

 

-The MKZ, which never gets love, sure is moving at a solid pace

 

-How many Tauruses do they make in Chicago, two an hour? I seldom see them on dealer lots, and when I do it's usually 2 or 3.

 

-Jaguar as a brand needs cut, ASAP. Its almost as if it is the niche brand that shouldn't be. Dump it........

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Edge outsold Escape and both were breathing down the neck of the Fusion .... I am sure Ford would love to have 4 11k/month models: Focus, Fusion, Escape, Edge .. maybe 6: add Taurus and Flex ...

 

That would be decent lineup.

 

I wonder how much CR-V sold this month.

 

Igor

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wait!!.. MKZ outsold Milan? well I think we have an answer of the future of Mercury - with numbers like that Lincoln is within2k units a month from the Mercury volume ... MKS and MKL will more than take care of that.

 

bye bye Mercury

 

Igor

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wait!!.. MKZ outsold Milan? well I think we have an answer of the future of Mercury - with numbers like that Lincoln is within2k units a month from the Mercury volume ... MKS and MKL will more than take care of that.

 

bye bye Mercury

 

Igor

 

Why the hell the Milan doesn't sell well is odd? It strikes me as a stylish alternative to the Fusion.

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Great to see the Ford Fusion sales up again, which proves and shows folk like it better than the highly subsidised Focus. Hope Ford milks the new hybrid for all its worth at next month motor show. Escape sales quietly grow when all other SUVs are sales are in decline, l love the new hybrid wish they sold them in the UK. Lincoln sales are invincible, as they never stop growing.

 

Fusion 11,966 +9.6%

Focus 9885 –30.6%

Edited by Ford Jellymoulds

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wait!!.. MKZ outsold Milan? well I think we have an answer of the future of Mercury - with numbers like that Lincoln is within2k units a month from the Mercury volume ... MKS and MKL will more than take care of that.

 

bye bye Mercury

 

Igor

 

Right... so instead of LM dealers moving 5k units of midsized sedans per month, they only move 2.5k. This makes sense why?

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Great to see the Ford Fusion sales up again, which proves shows folk like it better than the highly subsidised Focus. Hope Ford milks the new hybrid for all its worth at next month motor show. Escape sales quietly grow when everybody when all other SUVs are sales are in decline, l love the new hybrid wish they sold them in the UK. Lincoln sales are invincible, as they never stop growing.

 

Fusion 11,966 +9.6%

Focus 9885 –30.6%

Focus was out of production this month - the 30% decline was very likely a result of nonexistent inventory .. the 08's are not on the loy yet.

 

Igor

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Right... so instead of LM dealers moving 5k units of midsized sedans per month, they only move 2.5k. This makes sense why?

because Mercury as positioned today does not make sense, and restricts the upscale features available on Ford - the only eason Mercury exists is to give Lincoln dealers volume .. with Lincoln inching towards 200k units a year, the dealers will not need Mercury anymore ..

 

and Ford can build the Mercury-level cars - as it should.

 

Unless Ford comes out with some NEW comprehensive strategy for Mercury, Mercury is dead.

 

Igor

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Focus was out of production this month - the 30% decline was very likely a result of nonexistent inventory .. the 08's are not on the loy yet.

 

Igor

 

Well it shows how good folk are on the Fusion production lines at keeping the inventorty well stocked up then Igor.

Edited by Ford Jellymoulds

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Edge outsold Escape and both were breathing down the neck of the Fusion .... I am sure Ford would love to have 4 11k/month models: Focus, Fusion, Escape, Edge .. maybe 6: add Taurus and Flex ...

 

That would be decent lineup.

 

I wonder how much CR-V sold this month.

 

Igor

ok not even close - CR-V sales up 68% to over 19k... damn ...

 

Igor

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The Fusion had a good sales month out here in the West (which is rare for any Ford vehicle save the F-series), so I figured the numbers would come in at a respectable level.

 

Ford needs to really start advertising. I mean serious advertising. Let's get people to the dealers' lots. I expect October will be down about 10-12% and November to be flat (maybe up, wishfully) and December to be down slightly. However, if Ford rides some good product at SEMA, LA, NAIAS coupled with good advertising of its Focus, Taurus and Sync, we can get the word out and get people into the showrooms.

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