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  1. New Ford B-MAX High-Strength-Steels, Ingenious Design and Technology Combine to Help Protect Occupants Ford builds B-MAX bodyshell and doors using more than 50 per cent high-strength-steels Ford Easy Access Door System features reinforced latches and integrated central pillar for effective impact resistance and safety B-MAX is first vehicle in segment to offer Active City Stop Ford B-Max Forum – The all-new Ford B-MAX is engineered to deliver outstanding protection in accident situations through the use of more than 50 per cent high-strength-steels in the bodyshell and doors, and innovations delivered by the Ford Easy Access Door System. The B-MAX is also the first vehicle in its segment to offer Active City Stop, designed to help motorists avoid low speed collisions with stationary or slower moving traffic in front. “Maintaining occupant safety and delivering all the benefits of the Ford Easy Access Door System was a key objective for us,” said Klaus-Peter Tamm, chief programme engineer, Ford of Europe. “The development team used innovative engineering solutions – and filed multiple patent applications – in the development of this unique car.” Engineered for outstanding protection From the innovative door and body structure to the advanced restraints system, the B-MAX has been engineered to deliver outstanding occupant protection. Front and rear doors are reinforced with ultra-high-strength boron steel in key load-bearing areas, with high-strength and ultra-high-strength steels accounting for 58 per cent of the body and door structure. In the event of a side impact, the door frames work together to absorb crash energy. In extreme instances, special crash catchers (which lock the doors together), a reinforced latch mechanism and an integrated central pillar combine to ensure the doors remain firmly attached to the roof and floor structure. The new B-MAX offers seven state-of-the-art airbags: driver and front-seat passenger airbags, 3D Thorax side airbags, curtain airbags that run the entire length of the cabin and a driver’s knee airbag. B-MAX is the first Ford to enable deactivation of the front passenger airbag, for those carrying a rear-facing child seat, through a standard switch mounted at the end of the instrument panel. Ford developed and implemented a unique test procedure to prove out the new B-MAX’s body concept. The five-year testing programme included 5,000 virtual collisions and 40 real-world crashes as well as the construction of a bespoke rig system used to test the reinforced latches. Suite of active safety technologies B-MAX will be offered with a suite of active safety technologies designed to help drivers maintain vehicle control and avoid accident situations. The B-MAX is the first vehicle in its segment to provide the added reassurance of the Active City Stop system, designed to help motorists avoid low speed collisions with stationary or slower moving traffic in front. First launched on Focus last year, Active City Stop monitors traffic ahead and applies the brakes if it detects a collision with a vehicle in front is imminent. In tests the system is proven to prevent collisions at speeds up to 10mph, and reduce the severity of impacts at speeds as high as 20mph. The system was awarded an Advanced reward by Euro NCAP in 2011. As with all Fords, B-MAX features Electronic Stability Programme - a braking and stability system that helps the driver maintain control of the vehicle under extreme conditions.
  2. Stylish New Ford B-MAX Opens Doors to Practical Solutions for City Driving Ford B-MAX features hinged front and sliding rear doors integrating the central body pillars and delivering best-in-class access Class-leading petrol and diesel engines; 1.0-litre Ford EcoBoost 120PS petrol engine achieves 15 per cent lower fuel consumption than closest competitor; 95PS 1.6-litre Duratorq TDCi diesel engine delivers best-in-class CO2 emissions of 104g/km1 B-MAX is among Europe’s most advanced small cars, featuring Ford’s voice-activated, in-car connectivity system, SYNC, with Emergency Assistance feature Ford B-Max Forum – The new Ford B-MAX, which is due to arrive in UK dealer showrooms next month, features a unique design, unrivalled fuel economy and small car technology among the most advanced in Europe. The B-MAX’s Ford Easy Access Door System provides unobstructed entry and exit with hinged front doors and sliding rear doors integrating the central body pillars. The new model also achieves class-leading fuel economy and the lowest CO2 emissions for both petrol and diesel engines1. The innovative new B-MAX is the first European car to offer SYNC, Ford’s voice-activated, in-car connectivity system, with the Emergency Assistance feature. It is also the first vehicle in its segment to provide Active City Stop. “The Ford B-MAX really challenges traditional small car thinking, and pioneers a concept not attempted by any other manufacturers,” said Stephen Odell, chairman and CEO, Ford of Europe. “Its ingenious design opens the doors – quite literally – to exciting new ideas about what's possible with a compact vehicle.” New vision for compact vehicles Based on Ford’s global B-car platform – shared with the highly successful new Fiesta – the B-MAX presents the company’s vision for a premium compact multi-activity vehicle (MAV), combining outstanding space and versatility within a smart and stylish exterior. The unique Ford Easy Access Door System delivers new levels of convenience, access and flexibility. It features conventional, hinged front doors and rear sliding doors, combined in a new body design. This integrates the traditional central pillar structure into the front and rear doors, rather than forming part of the bodyshell itself. When both front and rear doors are open there is outstanding access to the interior, with a huge, clear aperture more than 1.5 metres wide, making it significantly easier to enter or exit the rear seats, attend to children in child seats, or load and unload shopping. The flexible seating system features 60/40 split rear seats that can be folded flat with a simple “one-hand, one-motion” mechanism. The front passenger seat can also be folded, creating an extensive flat load floor from front to rear, suitable for loads up to 2.34 metres in length. Engineered for outstanding safety Ford engineers developed innovative solutions to ensure the B-MAX delivers the same outstanding levels of crash protection as vehicles with a more conventional structure. The structure of both front and rear doors has been strengthened with ultra-high-strength Boron steel in key load-bearing areas so the door frames work together to absorb energy in side impacts. High-strength and ultra-high-strength steels account for 58 percent of the body and door structure and ensure it is strong and rigid while remaining highly weight-efficient. Best-in-class fuel economy for petrol and diesel The B-MAX brings new standards of fuel efficiency to the compact MAV class. The 2012 “International Engine of the Year” 1.0-litre Ford EcoBoost petrol engine is available in 100PS and 120PS versions, and the 120 PS model achieves class-leading CO2 emissions of 114g/km. B-MAX is available with 95PS 1.6-litre and 75PS 1.5-litre Duratorq TDCi diesel engines, each offering outstanding fuel efficiency; the 1.6-litre model delivers best-in-class CO2 emissions of 104g/km. ‘Right-sized’ for modern motoring The B-MAX features premium technologies demanded by buyers looking to “right-size” their new car – around 40 per cent of B-MAX customers are expected to choose B-MAX after previously owning a larger vehicle while 20 per cent are expected to have previously owned a smaller car. The advanced features include the Ford SYNC voice control, device integration and connectivity interface, with the Emergency Assistance feature that is designed to assist the occupants to call the local emergency services operator in the event of an accident. High quality, contemporary materials throughout the interior emphasise craftsmanship and detailing, with comfort features including an exclusive eight-speaker Sony DAB audio system, Key Free system, Ford Power Button, Rear View Camera and full leather upholstery. B-MAX is true to the Ford fun-to-drive brand DNA with class-leading driving dynamics featuring Torque Vectoring Control for superior traction and cornering. The car offers outstanding agility and manoeuvrability designed for the cut and thrust of city driving. It is also the first vehicle in its segment to deliver Active City Stop, designed to help motorists avoid low speed collisions with stationary or slower moving traffic in front.
  3. All-New Ford B-MAX Delivers Dynamic Design and Superior Driving Quality B-MAX brings dynamic design and a stylish, high-quality interior to the compact multi-activity vehicle segment Best-in-class driving dynamics with standard Torque Vectoring Control, and premium levels of comfort and refinement Ford B-Max Forum – The all-new Ford B-MAX sets a new benchmark for stylish, compact and city-friendly cars. The dynamic new model raises the bar with Ford’s fun-to-drive brand DNA, premium levels of comfort and refinement and a high-quality interior. Compact, sporty and stylish B-MAX is a compact, sporty and stylish car which adds its own distinctive character to the company’s multi-activity vehicle (MAV) line-up. “We set out to create a compact vehicle that was both stylish and desirable,” said Martin Smith, Ford of Europe’s executive design director. “We wanted to show that a small car could be very spacious and practical inside, while still having a sleek and dynamic appearance.” The vehicle’s striking front-end features a bold new interpretation of Ford’s signature trapezoidal grille. Other distinctive design elements include strong headlamp graphics, muscular shoulder line with powerful undercut, the window line with its characteristic kick-up behind the rear doors, and prominent wheel lips. The bold three-dimensional surfacing of the body-sides includes a unique new rocker treatment, with a stylish ‘zigzag’ form on the rear doors. Spacious interior with premium craftsmanship The car’s spacious interior features the same kinetic design approach, and the bold graphics and sculpted surfaces develop the themes found in Ford’s latest small and medium cars. Distinctive features include the slim, wing-like section of the upper instrument panel which reaches out to the door panels, and the prominent centre console, which flows down between the front seats. High quality, contemporary materials emphasise detailed craftsmanship and finish, with a particular focus on achieving world-class fits with minimal gaps between components. The B-MAX instrument panel is a one-piece moulding with a luxurious soft-touch finish, while the choice of premium trim materials extends to full leather upholstery with premium embossed leather; an optional full-size panoramic glass roof enhances the sensation of space and comfort within the cabin. Advanced chassis technology The new B-MAX shares Ford’s global B-car platform with the new Fiesta, and its chassis – with front MacPherson struts and rear torsion beam – has been meticulously tuned by the company’s vehicle dynamics specialists to deliver the same fun-to-drive experience as its sister model. Particular focus was placed on achieving the kind of agility and manoeuvrability which will prove especially valuable in the cut and thrust of city driving. Key chassis technologies include the electric power assisted steering system, which features speed-dependent tuning for light steering at parking speeds together with a precise and confident feel at higher speeds. The B-MAX also features standard Torque Vectoring Control – as fitted to the latest Ford Focus – for superior traction and agility. Ford’s engineers also optimised the B-MAX design to achieve premium standards of refinement and comfort. The strong, stiff bodyshell, combined with stiffer chassis components, optimised suspension bushes, and detailed attention to sealing and noise absorption throughout the vehicle, has resulted in significantly reduced noise levels.
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