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.I.

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Everything posted by .I.

  1. Ford is dying. Slowly. and what we see are the convulsions or erratic movements that anticipate the end. In Europe, Ford will have almost nothing to sell by the end of the year: Puma, Kuga, Transit. That's all. Ford kill the Fiesta, Focus, Mondeo, Galaxie, S Max, C Max and has nothing this to replace them. The Explore EV for Europe (VW platform) was delayed. The 2nd EV model is not even close to launch. In America the things are not better. The planned EV were canceled (yes... canceled) because nobody wants to buy expensive a EVs with limited range. Ford killed (or planned to kill) Escape, Edge,all ICE Lincoln and now have nothing to offer. Ford is dying. Ford couldn't handle the transition to electric vehicles.
  2. Early adopters of electric trucks covered, no more (or less) demand of it. The EV adoption run will be longer, much longer than expected. On the other side, fun, big, iconic ICE SUVs and trucks are very popular. So, Ford is taking the correct choices.
  3. I am European. I live in Spain. And I don’t want a 45 to 60000€ electric vehicle like the EV Explorer or Capri. There are not good enough. And the VW sibling sales flop preview the Ford EVs failure . The Mach E is very good vehicle, is a different kind of car. It has a very attractive design and a aspirational halo ( a Mustang is always a desired objet ). Europe, and Spain , are not ready for expensive EVs from mainstream brands. And not everybody want thems. The infrastructure is not ready for EVs. Ford will fail miserably in Europe with their EV strategy
  4. The 1986 Ford Taurus/Mercury Sable had a revolutionary design that shocked everybody. 3 or 4 years later , when the Taurus where the bestselling car , every automaker copied the “aero” design for their sedans. the same will occur with the T3 and the Explorer EV for NorthAmerica
  5. I can’t imagine what will Ford do in Europe. Ford killed everything from the Fiesta to Mondeo. All electric line up for 2030 is not possible right now, because the people doesn’t want to buy them.
  6. I hope Ford star to import from China de Broncos destined for Europe. Maybe then could sell it cheaper than the American units. In Spain, the cheapest Bronco will cost 86000€… or 90000$. That is insane.
  7. And then people criticize when Ford decides to import the Lincoln Nautilus from China. Given what is happening with the absurd demands of the automobile unions, Ford (and the other American brands) should stop producing vehicles in the USA and move the plants to Mexico, Canada or China. By the way, all these lawsuits do not affect either Toyota or Tesla. I don't know if the idea is to bankrupt the 3 traditional American companies, because that is what will happen if common sense doesn’t prevails.
  8. MEB is a mess. Ford made a mistake using it. Maybe the best for Ford is to wait until the GE2 EV platform will be ready.
  9. Of course. The price is a key element of the EV equation. Is VW gaining money on MEB in China, with the new prices? That is the point. If you don’t get profits, is not working. ??
  10. MEB is not working for VW. Won’t do it for Ford. That platform is a mess. And Ford is now in a very difficult position: nothing to offer to European customers. At least, not for middle class Europeans. The current line up (excluding de trucks/vans) are: Puma Kuga (Escape) Mustang Mach E (starting at 55000€) Mustang (starting at 60000€ for the 4 cyl model) North American Explorer (until the end of the year, at 70000€) Bronco (available by the end of this year, at stratospherically price and few units) That is all. ??
  11. Oh! Great! The best seller Ford in Europe is the number 17 in the top 20 list! Wow. Some years ago, the Focus made the top 3 bestseller in many Europeans markets and the Fiesta made the top 2 in UK for many years. ??
  12. Is not in the 20 best seller list of Europe… Ford hasn’t any vehicle in that list. Ford is turning in a marginal brand in the continent.
  13. Ford of Europe will be in big trouble. No ICE vehicles by 2030? No way. Now, with the Fiesta, the Focus, the Mondeo, the C-Max , all dead, what will Ford sell??
  14. This is true. The change to EVs must be gradual. I see how Ford at Europe is changing their line up to all EV by 2030. That means no new single car cheaper than 40000€. That will be a debacle for Ford. My new 2023 Mercedes-Benz CLA cost me 42000€. Ford will crash in Europe by the end of the decade if continues forcing customers to adopt EV at high prices
  15. A vehicle with the accent on aerodinámics could be very atractive. Look at the cars I’m posting here. And about not to use heritage Ford names on new EV and/or Crossovers, is not possible because the future is EV and Crossovers. Nothing else. Not sedans, not coupes, not sport cars…. So, a stylish 3 row crossover called Thunderbird will be welcomed. P.S.: The original Taurus was called too futuristic and advanced for the times. And was the car that saved Ford in the 80’s
  16. Coupes are selling so bad, that GM is killing the Camaro. Diesel power for the Navigator? ???. Even VW, the king of diesel (???) is abandoning this fuel as soon as possible SUVs with lowered suspensions? Really? The people want a SUV because is a tall vehicle, with high ride position. Police Interceptor suspension for the Aviator ? Pursuit Lincoln? ? Clearly, you are not in the car industry and, evidently, you don’t know anything about it.
  17. Insipid? Underwhelming? ?????. You, of course, didn’t see the social media reaction to the 2024 Nautilus launch. Please, check the comments in Twitter and Instagram, at least, and you can have a real knowledge of the people opinion. if you don’t like it, I respect that. But people love, loooooooove and turn crazy for the new Nautilus.
  18. The unexpected launch of the 2024 Nautilus in USA is the example of the new Lincoln management. Originally, the Nautilus was dead for NorthAmerica. Now, the ICE are alive, more time than the original plan , beyond 2030. EVs are in vogue, but there are not the core of the car sales. At least, not in NorthAmerica.
  19. This interior is not new for Lincoln. Remember the Mark VIII dashboard? Very futuristic for 1993.
  20. Off road vehicles are the niche with more future and profits. See the succes of the Bronco sub-brand. See the future Scout Brand, from VW and the Audi version (luxury off road). I think Ford need a Lincoln version of the Bronco. Some new body panels , some sweet changes to the platform, add all luxury items and you have a winner. Ok, ok, Lincoln’s “Quiet luxury” mantra is not for this kind of vehicle. But what about “quiet off road luxury”? Is a very profitable niche…. and about that off road Mustang, is true. Ford needs to fight the Porsche 911 off road…
  21. What is the problem with a Nautilus made in China? How many Nautilus can Lincoln sell in NorthAmerica? 20000? Is a small number…. And if China have the capacity to do it, is a smart decision. The Edge is dead in NorthAmerica , so, the volume in this platform is gone. There are no plant in NorthAmerica to build only 20000 copies of 1 SUV.
  22. Sensational! Looks so good…. Is the best looking Lincoln right now. Made in China? Who cares? Is a very good looking vehicle. And the interior is amazing. Well job, Ford.
  23. December 2023, at a Ford dealer in Madrid: -Hi -Hi, I want to buy a new Explorer -Ok, which of them? The big, RWD, gasoline-hybrid, 3-row seats, American one or the small, Focus sized 5 passengers EV? - Oh! ? Is like someone at McDonald’s: -Welcome to MD! -Hi. I want a Big Mac -Wich of them? The triple beef with bacon, doble cheese, barbecue sauces or the small chicken hamburger with lettuce? -Oh! ? Who is the genius at Ford Marketing Department that decided this mess? ?????
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