Farley has really put the company in the spotlight. He's regularly on CNBC pumping Ford, Mulally did this also. He is truly a car guy, love seeing him at the track all decked out in his race gear. Also the way he uses social media, complementing elon is good optics, and just a positive for the company. This all great for us shareholders but he's really set the bar high and must deliver on the lightning, everyone is watching.