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PREMiERdrum

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PREMiERdrum last won the day on October 19 2018

PREMiERdrum had the most liked content!

About PREMiERdrum

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    Smartass Blogger

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  • Location
    Metro Columbus, OH
  • Current Vehicle
    2008 Fusion SEL Sport

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  1. PREMiERdrum

    Kia Telluride

    Saw a few ads for this during primetime last night... They were well executed. I think this will do okay.
  2. PREMiERdrum

    RAM Multifunction Tailgate

    The split could run north/south down the middle of the gate, with the handle/logo integrated attached to one half while concealing the latch on the other. The Ram version, as many have said, makes much more sense in the real world than the GMC version.
  3. The pic is super overexposed... the roadway is white! This is an IRL pic of Hot Pepper Red...
  4. This. The 2001-2005 Explorer Sport and SportTrac were Ranger based, but the 2007 was completely based off the Magna-produced frame of the 2006 Explorer (there was no 2006 SportTrac, and the Explorer Sport died as a 2-door after the 2005 model year).
  5. AFAIK (or have heard), design exercises were commissioned to re-envision the Continental more towards its original purpose: A luxurious, powerful mover for a handful of people with loads of style... as well as a "sporting" aspirational product... both to be built off of CD6. I think we'll be seeing the product that the MKT *should* have been with a Continental badge, and an electric "coupe" product that may just take some spotlight away from Elon (and beat Cadillac to the "electric luxury" punch, soundly).
  6. PREMiERdrum

    JLR not as rosy picture as first believed...

    As a drummer, my first ever endorsement contract was with the fabled Premier Percussion of Leicester, England. They were a type of "proud to be British made" business that boomed in the '60s and '70s, modernized in the '90s, and went tits up in the early 2000's. A few bankruptcies, a couple new owners, and an abandonment of the historical hallmarks that made them great (completely UK-produced, hand crafted, best chrome work anywhere) lead them to where they are now... a tiny UK office that imports Asian-assembled swill like every other major manufacturer. Point being: The things that made them great were the exact things that made them a terrible business case. JLR has loads of panache, a storied history, but a million niggling questions that hinder widespread acceptance and growth. I *want* to see them do well, just like I'd like to see Premier rise from the ashes and move towards their northstar. I'm just not holding my breath. -PREMiERdrum, who went into endorsement contract with Mapex/Majestic in 2014, and who still owns an incredible 1997 PREMiER 75th Anniversary special edition kit.
  7. Congrats! Can't wait to see some real-world pics of it. Can confirm. Baby seat has been tested in the Flex, baby arrives in T-minus 7 weeks!
  8. PREMiERdrum

    "Most Reliable" ad pulled

    Sure, that's how the systems are set up, but spots live long beyond their expire date. Most local stations mid-major and smaller are still manual in / manual out. We'll see these spots for probably another couple weeks at the local level before they are fully eradicated. So long as reasonable effort has been made by the agency to notify stations of the pull there shouldn't be any legal ramifications.
  9. PREMiERdrum

    "Most Reliable" ad pulled

    Once a spot gets ingested into rotation at the local level, it takes a *long* time for it to fall out-of-cycle. For different coding rates it probably exists several times over and purging each one individually isn't something most local stations will undertake. I'll never forget a year where out Super Bowl image campaign played for 7 weeks after the spot was supposed to die, after repeated requests from our News Director that the spot be manually removed.
  10. Looks like they just about nailed it. Enough of a hook at the entry level to command some attention, but not enough of a gap to show marketplace weakness. Reserve at $57k is probably going to be the sweetspot and should be able to grab a fair bit of conquests.
  11. If they do nothing to sustain this momentum, you're exactly right. However, as a step 1 to a larger awareness effort, it's about as well executed as you could want. With the products finally living up to the marketing, I have high hopes.
  12. PREMiERdrum

    Reuss on Cadillac: "One Last Chance"

    The obvious issue is their management's track record of completing 75% of whatever current "strategy" they're chasing before getting distracted and reversing course. The way Cadillac is currently structured makes it nearly impossible for them to transition to "full EV" in the short and medium term, just like it was impossible for them to chase their other gimmick "strategies" in a timely enough manner to accomplish their goals. As their alleged transition to GM's "EV brand" happens - and it will happen slowly - what is the identity of their other products? Their most recent releases - XT4 and XT6 - tell me that they have no idea. They've gone from "BMW fighter" to somewhat of a "Lexus fighter" and now "Tesla fighter." As crazy as it, Lincoln's long ball strategy is paying off: They have a clear direction and identity, as do Mercedes Benz, BMW, Lexus, Volvo, and even Buick. Today, Cadillac seems to have reduced itself to the directionless churning of Infinity and Acura... the same place we all bemoaned Lincoln for being a decade ago.
  13. Anything in an orange like that with bronze or gold metallic in it is going to photograph awful outside... the ambient blue of the sky reflect back an almost green shimmer that throws the whole color balance off.
  14. As a brand awareness exercise, which is all this was, it's been about as successful as one could want. It was a gamble - and I'll admit I thought it was ripe for ridicule by the automotive media when announced. The whole campaign was well-executed and it's getting great play outside of auto-specific outlets. Many regular people have been reminded that Lincoln is still around building American luxury cars, and that is something that hasn't been consistently obvious recently. Knowing how conservatively Ford plays their marketing risks (for every initiative outside of F-Series, at least), I applaud them for making this work. I'd wager that the launching of this super low volume product (built by a 3rd party!) priced out similarly to the ground-up creation of a nationwide mixed-media campaign... and they made the right choice. The got many favorable shakes along the way, but you can't buy the type of exposure this has gotten them.
  15. PREMiERdrum

    "Most Reliable" ad pulled

    Levine says that both Ford and Honda, along with Toyota, sent notification to GM challenging the ads demanding they be pulled. As terrible as this seemingly never-ending "Real People" campaign is... this is so, so, so satisfying.
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