akirby

I would suspect a loose connection or broken wire.

You should be asking the dealer parts dept or ford parts.com.

We’ll know based on sales volume and inventory after the 23s are cleared out. If they lose 20k buyers but gain 20k new ones then it’s a moot point.

Bingo. Especially for folks who lease. I can only laugh about rperez817 pointing out that Tesla was making 30 changes per day.

I’ve been saying for years that Tesla was cutting costs by not doing regular refreshes and redesigns and eventually that would catch up with them.

I wonder what Robert Lane has to say about that. He used to work for Shelby.

Based on initial feedback from Lincoln Nautilus Facebook groups and forums, your assessment is correct. Most don’t know, most of the ones who know don’t care and only a few who were actually planning to buy one are backing out.

As I said before, Musk’s ego - which is the only reason the thing ever made it past the prototype stage to begin with - will keep it around at least a year, maybe more.

Oakville can easily be redirected to continue with ICE if that’s the direction they want to go. In addition to Nautilus and Edge you could move Corsair and possibly even Escape there freeing up Louisville for the new EVs. That makes BOC, Louisville and Cuatitlan to make EVs along with Lightning at the F150 plant if they continue it for Ford Pro. And I don’t see any new PHEVs, just hybrids for everything and Oakville has a battery supplier.

I was also referring to other resources needed to build and sell a new vehicle here. Engineering, design, testing, certification, marketing plus all the normal overhead. People often think it’s just factory space but every vehicle has dozens if not hundreds of dedicated employees supporting it. I agree that Oakville could and should be used for Nautilus and Edge and other C2 products if needed. Just cancel the 3 row EVs.

Don’t let facts get in the way of your lies. I already pointed out all the new vehicles Ford launched to replace the ones they cancelled. And Ranger is competitive now and will be even better when production is fully ramped up.

Toyota only sold 8M vehicles in 2023. 1/3 of that volume and half their profits came from Japan which is a closed market where Ford isn’t allowed to compete fairly. I understand the disappointment but Europe and South America have been shit shows for Ford financially, even when they had decent products.

Temporary fix if it works. Might last a few minutes might last a few months but it probably needs to be replaced if that’s the problem.

All these Ford needs and Ford should build are strictly emotional desires with zero business rationale. You can’t bring back Focus without killing either an existing product or the new cheaper EVs. So which one are you killing?

Stop taking the luxury pickup thing so literally. I was just trying to make the point that different brands do different things. Taurus was a huge seller but made no profit. It was propped up by rental volume. The entire Hapeville plant made nothing but rental cars the last few years. Again you’re confusing sales with profits. You can say Ford can’t sell higher priced vehicles but that’s exactly what they’re doing and doing it well. If they had warranty costs under control it would be even better. You can’t blame a company for playing to their strengths and maximizing their returns just because they’re not building what you like.

Suburban had a long history before Expedition and Excursion. Plus GM brand loyalty. Hard to dethrone the market leader even with great products.

Not just executives but also employees and shareholders. And when you say things like Ford needs to or Ford should do something then that implies a business decision and I’m trying to explain why Ford is making these business decisions. You seem to only care about the consumer view and that’s fine as a consumer. But don’t try to rationalize the business decision based on that.

Which further illustrates my point. Each mfr has its niches of what they do well and that’s where they focus their resources. For BMW its performance cars and small to midsize SUvs. Kia is the same but mainstream. For Ford its trucks and SUVs.

Completely missed the point. Kia would kill to be able to sell 900k vehicles at the kinds of margins that Ford gets with F series. But they can’t because they don’t have the experience or expertise nor are they willing to make the huge investment required. A company has to play to its strengths and what works for one doesn’t work for another. Companies that aren’t US based evolved differently. And companies have to prioritize their resources. They cancelled Continental, Taurus, Fusion, MKZ, Focus, Fiesta and Ecosport. But they added Ranger, Bronco, Maverick, Bronco Sport, Aviator, Mach-e, E-transit and Lightning. And they’re working on at least 4 more new vehicles. Escape isn’t going anywhere now and I think Edge will be back. It’s a zero sum game unless you’re willing to build new plants and hire more people.

Sales of large luxury sedans declined significantly as well. Has nothing to do with drivetrain. Simple market shift over the last 3 decades. And while a few people would pay a premium for a great midsized family sedan, the vast majority of sales is still people looking for a cheap appliance to get them from a to b. That’s the market whether you like it or not. As for why Ford doesn’t sell certain vehicles but competitors do, answer this question. Why don’t Kia, Hyundai, Volkswagen, Honda, BMW, Audi, Mercedes, Jaguar, Porsche, Land Rover, Volvo or Mitsubishi sell full sized body on frame pickups or SUVs? Thats a 3M+ market they’re just ignoring. Toyota and Nissan tried with minimal results.

Fusion was #3 behind Accord and Camry and selling close to 300K. Hermosillo was near capacity. There were 8 competitors at one time and at least 3 of those (Kia, Hyundai and Nissan) were cutting prices to gain sales. There was nothing to distinguish one from any other and outside of brand loyalists it was all about price. Ford thought they could sell $30k Titaniums but buyers wanted $25k SEs with a $4K rebate. That is the definition of commodity when the o ly way to get volume is to out cheap the competition. Nobody beat Taurus or Continental. The market just went away.

Try disconnecting the battery for a few minutes.

I don’t see the problem.

Sounds like the transmission control module.

I guess the 270,000 that bought them first quarter did t get that memo.