Anyone read the article I posted, Momentum 2007, seems like boomers will be one of the major factors for cars. My opinion is boomers will be retiring and will need a cheap, reliable car to drive around which in their minds equal a Toyota/ Honda. Because back in their day Ford stood for something other than "Bold Moves".
Even if minorities are buying more foreign autos, they are buying the majority of them used, not brand new, and isn't it just new cars that really matter? This goes for asians especially, because they tend to drive vehicles into the ground or choose not to pay the rapid depreciation on a new vehicle. Other minorities and low income people in general most likely can't finance a new vehicle because of their credit ratings, and if they are capable of buying a new car lets be honest wouldn't you too buy a Toyota if you were in their shoes, I would, it is the smartest financial move to make. But since I'm not in their shoes I can buy a new car based on styling alone & I don't have to worry about depreciation, resell value, or quality; I've got the money to repair or replace the car.
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The change in vehicles will be to gear vehicles towards individual styling preferences, seems like Scion has made quite an impressive business model out of this. The vanilla, one size fits all model is long gone.
So what this means is the F150 Lobo edition will come with a factory installed Rosary, and OEM Virgin Mary dashboard statue. ... j/k (FYI: I'm Hispanic)