Aviator will be hard to ignore, from its finesse to the new technologies. It's a FoMoCo flagship in every sense of the word, until the Mach1 arrives.
The styling is a little sedate, doesn't quite have the precision of the design preview that I wanted (particularly at the front fender transition), but it's so damn close. It's a nice looking classic SUV, it's really what I wanted. Not a huge fan of the interior design because of the 4:3 info-pod design, but it's beautifully crafted none-the-less. I don't really know of any equivalent vehicle to the Aviator, although Caddy will have something that pales in comparison.