Thanks for sharing these reviews! I'm now looking forward to taking delivery of my 2019 Ranger XLT in the springtime even more. 😎
Regarding the complaint about interior trim feeling cheap, it's a Ford. Ford car and truck interiors have been cheap feeling forever. People who buy Fords know that's just the way it is and accept it.
A couple points here - Explorer is likely to push further north with the new model to begin with, AND more importantly, both models will come with hybridization, which hasn't been available at all, which is likely to add to the pricepoint. Furthermore, with Explorer reportedly only getting a regular hybrid setup, and Aviator getting a more expensive PHEV setup only, that will also add to the pricing gap between the two, pushing Aviator even higher. I don't see a scenario where Aviator won't top out in the 80s.
Yup, I agree. It's funny that they did so much work years ago consolidating into Ford-Lincoln stores, when the opposite was really needed for Lincoln long term to have a truly luxury experience. I understand why it was done, though. Hopefully they can start getting this process going more quickly, it can only help. I also think Cadillac (and other luxury brands for that matter) have a lot more dealers than Lincoln does, so they're able to reach a broader audience, whereas Lincoln shoppers would need to do more work to seek out a dealer.
You're definitely right about them having to polish off the tarnish the Lincoln brand has gotten over the past decade plus, and that won't happen overnight, as we're seeing with Cadillac. But Navigator, Aviator, and to a lesser extent Conti, are great stepping stones to start propelling the brand upward in the public's mind. I think Aviator opened a lot of eye, and everything I've seen on it has been positive. I'd love to see them do a major and consistent (not just a few ads at debut and then nothing) push advertising-wise when Aviator arrives. Hammer it home and get the word out.
Sorry, I didn't mean to imply they shouldn't put it in movies and things at all, just that a vehicle like Aviator or Navigator should be more of the "star", if you will, while having this be the supporting cast.
As cool as it'd be (especially an ST version), I'm with akirby on this one. I see a tough business case for it with Ranger around again. Not saying it wouldn't be interesting. I'd be happy to do a photoshop of it once we see the full Explorer revealed (it'll be a better chop than trying to do one of the pics we've seen thus far). Heck, with how low Explorer appears to potentially be, it's almost a Ranchero redux, but modernized (4 doors).
As I pointed out above, it'd be neat, but I think you're right. That'd be a lot of trucks fighting over a similar market.
I thought someone at Lincoln talked about their competition - Q7, X5, XC90 etc. and when you look at those they can get to $80K+ totally loaded, so I think Lincoln would want to beat them and keep it under $80k
Slightly better ride, yes. But Ford can easily bolt the F150 or Explorer hybrid/phev drivetrains to the Ranger and easily add a Platinum or Limited interior just like F150.
I'm not saying it wouldn't be slightly better, I'm saying that it wouldn't be so much better to make it worth an entirely new model.