I tend to agree with his outlook on EVs but not on cars, I think the bottom is far lower than they expect. Toyota is more dependent on cars however so it makes some sense that they would still see volume there. Certain cars have a stronger loyalty base however, especially Camry and Corolla, but that's not something other carmakers have. Just be glad Ford's loyalty is tied to far more profitable vehicles.
This is why Ford defers to the aftermarket so much instead of more factory performance versions of Mustang. The aftermarket stands ready to fill all those customizer wants and needs, so much is catered for, whether off the shelf for the DIY or made to order...the sky is the limit.: