Rumor has it that Bronco is getting a pickup truck version roughly 2-years after it debuts, which is roughly when a new Ranger is expected. I don't have codes for that product yet so I'm just treating it at scuttle-butt, but some MAP guys apparently heard about this. It would make some sense obviously as Ford very directly targets jeep with "Beat Jeep" as their motto.
As welcome as Ranger is, it predates OneFord and it really shows its age and regional quirks. I'm not a huge fan of the Ranger or EcoSport because of this, I don't think these are their best efforts by a long shot, but it gets them started.
It’s going to be interesting where Ford takes the Ranger and if it will try to create the Luxury midsized truck market with more luxury features. With the markets where it will be projected to sell the absence of cooled seats seams odd. I hope for later model years, not just in the US but for the world as well things are addes. Ford can easily rule this high ATP for the segment area.
I don’t see much overlap between the Ranger and F150 customers, just as the F-150 and Super Duty customers don’t overlap much. I suspect the Ranger is going to be crossed shopped with an exsisting Ford customer more with the Edge and Explorer than F150s.
The Ranger does offer some things the F-150 doesn’t some of which are to accodimate tighter parking area and more consumer based truck; front parking sensors, and even auto climate control and power folding mirrors are optional on the XLT.
This truck is going to be the hit ford needed. Brace yourself though next year analysts are going to be doom and gloom. f series sales will be down and everyone will say it is because of the Ranger, never mind the industry as a whole is probably going to lose 1.5 million units.
Every option you have listed will cost Ford less then $10,000 more then it currently costs them to build the Explorer Platinum that they sell for $54k. There is zero chance that a loaded Aviator approaches $90k
According to a Lincoln sales person, the order book is now closed. Within a day of the announcement over 8,000 orders were made for the 80 available Special Edition Continentals. Wonder how Lincoln is going to sort them out. That's more attempted purchases in one day than Lincoln has sold so far this year (7,588 from Jan -Nov. 2018) for the stock car.
Forgot about cooled seats. I can’t wait for those to be as common as heated seats. A few other manufacturers off them on their lower trim vehicles but ford seems only interested in offering it on its most expensive options. I’ve never had a need for heated seats, but I’d probably use the cooled seats 7 months out of the year.
Oh where oh where has my Nautilus gone
Oh where oh where can it be
Produced on Oct 23
And seems to have run free
Sorry for the attempt at humour
Any further information.
Thank you for bearing with me