It also gives Ford a neat sub-brand of up to five or six vehicles linked by the Bronco name.......
I wonder if the compact pick up now becomes Maverick instead of say, Courier (reserved for another global vehicle) .
That seems expensive for what it is. Buy a Lariat and then add that package and you are getting close to Raptor pricing.
With that said, Ford needs this package from the factory. Something better than the current FX4 package but not quite to the level of the Raptor.
Even they won’t be able to hit those price points with mileage, crash standards, emissions, infotainment and build quality they need to meet that to compete in this market. They will be cheaper but not 7k cheaper.
What’s wrong with Korean cars? In certain segments they have the vehicle in the segment.