I have owned Ford's since my first car, a 66 Mustang. Since the early 90's I have found it hard to purchase a Ford from various dealers. They do need a lot of training on how to deal with trading other people's cars. I really would like to support Ford again and bring them back as America's best and largest auto manufacturer, but they have no idea how to do this. Let me give you a current example: I own 6 cars and buy a new one every year. I am interested in buying a new Taurus SHO. I want to trade my BMW 328xi which has 17k miles and free maintenance to 50k and a 100k warrantee. I have been to 3 Ford dealers.
Their comments are:
Dealer One: Can you sell the BMW by yourself, we are not really interested at any price.
Dealer Two: Sure we will give you $15k on a trade. Other people are giving me $26k
Dealer Three: Take it to this dealer or autioneer.
Good luck Ford in making new sales! You should really learn how to trade in other manufacturers or you will be selling to a very small market segment.
fyi I own a TBird, Lightning, and Mustang but I guess I cannot buy a new Ford unless I dispose of my trade by myself!
The Wall Street Journal says used certified trades are very popular and dealers cannot get enough of them! Wonder why Ford dealers do not know this?
Ford has a much bigger problem than manufacturing and closing marginal dealers is not going to solve problems like this.
Too bad Alan Mulally does not know how bad his dealers really are. They better focus on them actually building a customer base rather than shrinking it!