[PREMiERdrum]

While searching the US Patent Office's TESS system for new Trademarks looking for a Mercury name for the new Focus variant, I stumbled upon a filing for "FORD EDGE TITANIUM", filed and granted Dec 1 of 2009. I'll add any additional findings of interest.


EDIT: Also Found
FUSION TITANIUM
MILAN TITANIUM
TRACER TITANIUM
ESCAPE TITANIUM
FIESTA TITANIUM
FOCUS TITANIUM
TAURUS TITANIUM
MARINER TITANIUM

All new marks filed in December of 2009.

*There was a filing in December of 2009 for a Trademark on "MERCURY MYSTIQUE." That mark was allowed to die in 2002 and was just refiled. I would guess it would be used for one of the new Mercuries.

This post has been edited by PREMiERdrum: 11 January 2010 - 09:17 PM

[RichardJensen]

Honestly, as much as I've bashed Ford for their (IMO) excessive Europhilia, "Titanium" is a far more distinctive top end trim designation than "Limited"

[ausrutherford]

RichardJensen, on Jan 11 2010, 09:17 PM, said:

Honestly, as much as I've bashed Ford for their (IMO) excessive Europhilia, "Titanium" is a far more distinctive top end trim designation than "Limited"

Agreed

[SVT_MAN]

RichardJensen, on Jan 12 2010, 03:17 AM, said:

Honestly, as much as I've bashed Ford for their (IMO) excessive Europhilia, "Titanium" is a far more distinctive top end trim designation than "Limited"

Couldn't agree more. I always found it slightly odd that Ford opened themselves up to the "Limited joke" .. as in, limited capabilities ...

This post has been edited by SVT_MAN: 11 January 2010 - 09:40 PM

[timmm55]

Please NO Mystique!

[2005Explorer]

I think Titanium is fine for Ford, but they need to leave Mercury with Premier or things would get really confusing if they have the same trim names for two different brands.

timmm55, on Jan 11 2010, 09:46 PM, said:

Please NO Mystique!

I could live with Mystique, but Tracer would be better.

This post has been edited by 2005Explorer: 11 January 2010 - 09:49 PM

[PREMiERdrum]

2005Explorer, on Jan 11 2010, 09:48 PM, said:

I could live with Mystique, but Tracer would be better.

And I just found the Tracer mark, along with the "Tracer Titanium" mark...
Since there's no "Mystique Titanium" or "Lynx Titanium" listed, Tracer very well could be the Focus variant. How fitting.

[2b2]

"Tracer Titanium"
doesn't that make it seem more likely than Lynx or Mystake?

(I confused which thread to post in :()

[Austin]

RichardJensen, on Jan 11 2010, 09:17 PM, said:

Honestly, as much as I've bashed Ford for their (IMO) excessive Europhilia, "Titanium" is a far more distinctive top end trim designation than "Limited"

The one I really enjoyed was my sister-in-law's G20 Infinity Limited.

[Intrepidatious]

Why not "Shock" or "Heat" or "Detonator"? They are really missing out on a once in a lifetime chance here!

;)

[PREMiERdrum]

Intrepidatious, on Jan 11 2010, 10:17 PM, said:

Why not "Shock" or "Heat" or "Detonator"? They are really missing out on a once in a lifetime chance here!

;)

TRACER HEEEEEROOOOOOOO!

[Intrepidatious]

PREMiERdrum, on Jan 11 2010, 10:19 PM, said:

TRACER HEEEEEROOOOOOOO!

AAAAWWWWEEESSSSSOOOMMMEEEE!!!!!!!

http://scifiwire.com/assets_c/2009/03/bolt-rhino-thumb-550x308-15060.jpg

This post has been edited by Intrepidatious: 11 January 2010 - 10:21 PM

[BORG]

Tracer it is then! :)

[buddysystem]

So we have the Titanium trim level for cars and crossovers and Platinum for trucks...and SUVs?

[PREMiERdrum]

buddysystem, on Jan 11 2010, 10:39 PM, said:

So we have the Titanium trim level for cars and crossovers and Platinum for trucks...and SUVs?

Precicesly... although Ford doesn't have a mark on Flex Titanium as of yet. There is a mark for an optical company that makes glasses frames called "Flex Titanium" but this should not hinder Ford getting that mark for Automotive use if they so desire.

[Intrepidatious]

Credit cards have stuck with "metals" as their hierarchy as well.

Hmmmmm.... Edge Titanium 0% APR on balance transfers and purchases for up to 12 months, no annual fee

http://www.comparecards.in/common/uploaded_files/Bajaj_Allianz_Super_Value_Titanium_Credit_Card_stanchart_super_value_titanium_credit_card_thumb.gif

[rmc523]

2005Explorer, on Jan 11 2010, 09:48 PM, said:

I think Titanium is fine for Ford, but they need to leave Mercury with Premier or things would get really confusing if they have the same trim names for two different brands.



I could live with Mystique, but Tracer would be better.

I guess that answers the question posed in the Focus thread about what the US trim level would be called.....Titanium it is then.

[Noah Harbinger]

SVT_MAN, on Jan 11 2010, 06:39 PM, said:

Couldn't agree more. I always found it slightly odd that Ford opened themselves up to the "Limited joke" .. as in, limited capabilities ...

Or the Seinfeldian "Limited to the number they can sell"...

[2b2]

2005Explorer, on Jan 11 2010, 06:48 PM, said:

I think Titanium is fine for Ford, but they need to leave Mercury with Premier or things would get really confusing if they have the same trim names for two different brands...

agree. Premier stays
but
imho using "Ultimate" for a Premier (or Voga :P) with every option
could be an interesting up-marketing move

(Lincoln shouldn't use Ultimate imho cuz every Lincoln needs to have a large helping that trait)

[PREMiERdrum]

2b2, on Jan 12 2010, 12:17 AM, said:

agree. Premier stays
but
imho using "Ultimate" for a Premier (or Voga :P) with every option
could be an interesting up-marketing move

(Lincoln shouldn't use Ultimate imho cuz every Lincoln needs to have a large helping that trait)

"Ultimate" and "Elite" should stay for the top shelf Lincoln packages as they do now... I'm okay with "Titanium" for Mercury - but I don't see what's wrong with "Premier"