In September, Ford sales were 6 percent lower than a year ago. This followed a 2 percent increase in July and a 17 percent increase in August, marking the first time in four years that Ford is reporting a quarterly sales increase.
Ford estimates it gained over 2 points of market share versus last year in September and the third quarter. September marked the 11th time in the last 12 months Ford has gained retail market share.
"Our balanced new lineup of high-quality, fuel-efficient products helped us navigate through an exceptional period in industry sales," said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. "With its volatile sales peaks and valleys and dramatic segment shifts, the third quarter was a great test of our One Ford Plan – building a range of vehicles from small cars to hard-working trucks."
Ford's third quarter market share gains were paced by the Ford Focus small car, Ford Fusion mid-size car, Ford Escape small utility and Ford F-Series trucks. Internal and external studies continue to show a positive trend in favorable consumer opinion about Ford, and a growing number of consumers are considering the purchase of a Ford vehicle
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This post has been edited by staff: 01 October 2009 - 10:20 PM


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