Mercury Sable reaching the end of the line Thursday

[TomServo92]

Link

[630land]

:boring: Buh Bye

 

Ford is better with one good 2010 Taurus then 2 blah cars as the last gen T/S.

Edited May 20, 2009 by 630land

[T'Cal]

Too bad the old Sable wasn't replaced with a new model based on the new Taurus. With the Grand Marquis gone, Mercury needs a big car and this one couldv'e done it. An EcoBoost version could've been a new Marauder.

[danup]

I loved the Sable in its invisible c-pillar days, but Mercury as currently constituted needs a big car like it needs a hole in the head. (Which might be a lot, depending on who you talk to.)

[RichardJensen]

Mercury doesn't 'need' a new big car, as there are Lincolns fitting that purpose.

 

Unlike Ford which needs a 'full' range, Mercury can get by in tandem with Lincoln.

 

Sort of like what a smart GM would have done with Buick and Pontiac.

[PREMiERdrum]

Sort of like what a smart GM would have done with Buick and Pontiac.

 

You mean we should import Opels as Mercurys?

[LoveTaurus]

They could have keep building the current 2009 Sable in the 2010 model year and beyond. Then the 2010 Taurus and Sable will be totally different. Sable conservative, Taurus Stylish, futuristic and performance!

Edited June 20, 2009 by LoveTaurus

[rmc523]

They could have keep building the current 2009 Sable in the 2010 model year and beyond. Then the 2010 Taurus and Sable will be totally different. Sable conservative, Taurus Stylish, futuristic and performance!

 

Except for the fact that they were barely selling any...

[danup]

They could have keep building the current 2009 Sable in the 2010 model year and beyond. Then the 2010 Taurus and Sable will be totally different. Sable conservative, Taurus Stylish, futuristic and performance!

 

What market is there for a conservative full-size sedan in 2010 that did not exist in 2008, when Ford was lucky to sell a thousand Sables a month?

[jpd80]

What market is there for a conservative full-size sedan in 2010 that did not exist in 2008, when Ford was lucky to sell a thousand Sables a month?

Well the Grand Marquis out sold the Sable by 3 to 1 last month, so I guess grandpa's car won.......

[armadamaster]

Well the Grand Marquis out sold the Sable by 3 to 1 last month, so I guess grandpa's car won.......

 

:bowdown:

 

[snooter]

Well the Grand Marquis out sold the Sable by 3 to 1 last month, so I guess grandpa's car won.......

 

i agree..mercury and lincoln are for old people..nothing too good or too exciting about either make..i guess if you drink ensure those brands will be good for you...personally i would never consider either mercury or lincoln..being old does not mean you have to act like your old and those cars make you look old and offer no excitment

[saintlaz1]

i agree..mercury and lincoln are for old people..nothing too good or too exciting about either make..i guess if you drink ensure those brands will be good for you...personally i would never consider either mercury or lincoln..being old does not mean you have to act like your old and those cars make you look old and offer no excitment

[/quote

 

Your basing your opinion on the Grand Marquis and Town Car, outside of those two the rest of thier line up has appealing options for 30+

[LoveTaurus]

Except for the fact that they were barely selling any...

 

If they put the Sable in the Mercury commercial even in the background (along with Mariner and Milan), there could be a chance to sell more!

[2b2]

They could have keep building the current 2009 Sable in the 2010 model year and beyond. Then the 2010 Taurus and Sable will be totally different. Sable conservative, Taurus Stylish, futuristic and performance!

 

that's an interesting idea!!

 

wonder if the former sheetmetal would fit on the D4?

&

wonder if they could've used some of the new Milan's parts like HL's & TL's,

since the last Sable had a bit of a GrandMilan look anyway

&

maybe throw in a T-X with a Sable front end?

(at least until they FINALLY GET AROUND to the new Explorer)

tho

really wish Mercury would use the trunk+hatch idea the VW showed in a concept then put on the Skoda Superb then had it stolen by BungledMW

think a fullsize hatch (that doesn't look or have to be used as one) could draw some serious attention to Mercury

& definitely be something Lincoln would/could NEVER use

Edited June 20, 2009 by 2b2

[rmc523]

i agree..mercury and lincoln are for old people..nothing too good or too exciting about either make..i guess if you drink ensure those brands will be good for you...personally i would never consider either mercury or lincoln..being old does not mean you have to act like your old and those cars make you look old and offer no excitment

 

Have you looked at any new Lincolns (EXCEPT TOWN CAR!!) since 2006/7?

[BrewfanGRB]

Have you looked at any new Lincolns (EXCEPT TOWN CAR!!) since 2006/7?

 

Exactly! There is nothing about the MKZ that says "old person car" to me. IMO, as a 33 year old, the MKZ looks like a luxury, more stylized version of the Fusion. (There are features I would like to have on my Fusion you can only get on the MKZ).

 

Mercury, OTOH, I don't find anything in that line worthwhile. Either you can buy a top end Ford version or move up to the Lincoln. I totally understand that Mercury is profitable for Ford, so I'm not advocating its demise...I just don't see the real need for the "in-the-middle" market Mercury is supposed to serve.

[Sherminator98]

Mercury, OTOH, I don't find anything in that line worthwhile. Either you can buy a top end Ford version or move up to the Lincoln. I totally understand that Mercury is profitable for Ford, so I'm not advocating its demise...I just don't see the real need for the "in-the-middle" market Mercury is supposed to serve.

 

Well Two things that Mercury can do better then Ford-

 

First one is sell more upscale smaller cars then Ford can. Say Focus with a navigation system in it (which the current car doesnt have since it would be adding like a 10% price markup to the car!) and even offering a Convertible model that wouldn't pressure V6 Mustang Sales.

 

Offer some unqie small cars like the C-max and what not that might not be able to be sold as fords

 

I don't see Mercury as "In the middle brand" as much as I see it as a small upscale car brand that complements Lincoln and gives the Lincoln dealership experience.

 

Overall there is a lot that can be done with Mercury with the rationalization of platforms around the world, as long as Ford plays their cards right...since it would be already selling volume cars under the Ford brand that would make the odd ball models that Mercury would get profitable.

 

But the question of the Hour is, how far down does Lincoln go and how far up does Mercury go? The MKC concept is pretty neat, but its going to be competing with the meat of the Mercury cars its supposed to to sell, which are Focus sized cars. And what about the Milan vs the MKZ and even the Fusion?

[LoveTaurus]

Sable became J D Power highest ranked large car. Dropping it to make way on the ranking for the new Taurus!?

Edited June 22, 2009 by LoveTaurus

[wish4newstang]

Exactly! There is nothing about the MKZ that says "old person car" to me. IMO, as a 33 year old, the MKZ looks like a luxury, more stylized version of the Fusion. (There are features I would like to have on my Fusion you can only get on the MKZ).

 

Mercury, OTOH, I don't find anything in that line worthwhile. Either you can buy a top end Ford version or move up to the Lincoln. I totally understand that Mercury is profitable for Ford, so I'm not advocating its demise...I just don't see the real need for the "in-the-middle" market Mercury is supposed to serve.

 

 

If GM is keeping Buick, I think Mercury has a place. Of course, i am biased. I grew up with Mercury.

[mercurymichael]

I am saddened with the lose of the Sable and possibly Mercury as a whole. I agree whole heartedly that Mercury needs to be better distinguished from ford--even if they were merely dumbed down lincolns like in the 40's and 50's.

 

I'm secretly hoping that when the Grand Marquis is put out to pasture, Mercury will get a Sable version of Taurus. This will have given the program a couple years to make money and fund a new Mercury. But it needs to be modern not conservative. The original '86 looked much more modern than the '86 Taurus, but then they turned it around over the years and made the Sable the conservative one and sales fell off along the way. The '88 Cougar vs. '88 Thunderbird is another good example of this.

 

Mercurys should always be formal and upscale in appearance, but sleek and modern. Think '67 Cougar vs. '67 Mustang. Mercurys that followed this formula over the last 70 years, regardless of size and catagory, have always been the brands best sellers.

 

The current Grand Marquis sells well by default only (the last remaining full size, v-8, body on frame) and I think it's sales and conservative existance confuses Mercury's product planners.

[weiweishen]

Link

 

I think that Ford should make Mercury brand as mini brand for BMW. Bring some cool European Ford to the states and sell them as Mercury brand. For example, some people do not like Ford to use Kuga to replace Escape, then why not use kuga to replace Marina.

[rmc523]

I think that Ford should make Mercury brand as mini brand for BMW. Bring some cool European Ford to the states and sell them as Mercury brand. For example, some people do not like Ford to use Kuga to replace Escape, then why not use kuga to replace Marina.

 

That/those ideas have been proposed by many of us for some time now.

[NickF1011]

I think that Ford should make Mercury brand as mini brand for BMW. Bring some cool European Ford to the states and sell them as Mercury brand. For example, some people do not like Ford to use Kuga to replace Escape, then why not use kuga to replace Marina.

 

It's pretty likely Kuga is replacing Escape, whether we like it or not. And much of the rest of FoE's lineup is possibly headed to our shores in one form or another also, so what does that really leave left for Mercury to import? Maybe the S-Max and Galaxy, which I don't see hitting our shores, but for good reason. Those size/type of vehicles generally don't do well here.

 

Give Mercury some products that are too cheap for Lincoln but too expensive for a Ford. They still exist. The Focus CC for example. If Ford finally gets in gear with GRWD, that will open up opportunities in the midsize range also. Keep the Milan and move it upmarket as a FWD/AWD above the Fusion and allow the MKZ to move to a small GRWD architecture. Ditto the Sable > MKS. And of course, there's always hope for a new Mustang-based Cougar.