Here's my take on the "Is Foreign the new American?" subject.
Take the Ford Motor Company. Within it you have the following entities: Ford North America; Ford of Europe; Ford of Australia; Ford of Brazil (or is that South America?); and Ford of Thailand or Asia or whatever.
Each of those entities has a multitude of divisions tasked with serving their respective markets AND the parent company as a whole. All the myriad day-to-day automotive business issues, related to aspects like brands, nameplates, engineering, marketing, manufacturing, sales, platforms, packaging, payroll, HR, taxes, lobbying, etc etc etc etc, are all done for those respective markets. Those individual "Ford of X" entities may or may not be autonomous as it relates to any one aspect. The "Ford of X" entities may or may not cooperate and collaborate on larger issues. They may or may not share resources.
But at the end of the day at any given Ford dealership, be it in Chicago, London, Perth, Sao Palo or Bangkok... once the receipts are counted and the taxes and workers paid and the reports filed and the product plans checked and approved... the currency exchanged through the day ultimately flows back to one master domain, resposible for "Ford of All". And for better or worse, that is here in the USA.
Toyota is no different. Technically over here, they are "Toyota Motor Manufacturing, USA, Inc." Sounds like a spin on "Ford of Europe" doesn't it? Drive to a supplier park, and it's all the same: "JapaMituToyoBitsuNishonSoup of America." Go overseas and the suffix is likely "Of Europe" or what have you.
And at the end of the day, when all is said and done, the money trail leads back to the home base of Japan.
This is not inherently bad or good.... it just is what it is.
But for my dollar, no car marketed or sold by a parent company not incorporated in the USA, will ever be considered "American".
Of course, it still isn't always that cut and dry. But that accounts for a good swath of it.
~~~~~~~~~~
Ford of Europe is an interesting parallel, as it relates to home market perception. Haven't some of the UK guys here, stated that FoE is truly regarded as a "home (UK)" brand? Couldn't be the absolute truth, not when Ford NA ultimately gets to pull the strings.
TMM, USA could well be like Japan's own "FoE" in some ways.
This post has been edited by goingincirclez: 29 August 2007 - 09:44 PM