Austin, on Aug 25 2007, 02:51 AM, said:
Jon, let me help answer this question. But first, I think you have to agree with wescoent's comment that the valuation of Jag/LR has to include the cost of the investment required to keep thse brands competitive in the future.
If LR has to go to aluminum construction to get the weight down and improve fuel economy (a high probability in my opinion), the costs will be substantial. Let's take the Jaguar XJ as a starting point.
To reduce development costs and the probability of success, Jaguar started from the D2 steel platform (S-type/Lincoln LS), replicated those parts in aluminum, and made changes only where necessary. They were able to do this as Ford had good internal correlation data on aluminum vs. steel from modeling and a couple of aluminum CDW test cars.
Aluminum construction has a number of issues vs. steel. The stamping and body shop have to be very clean -- any stray steel can cause "cancer" in the aluminum. Any welding is at a very high voltage and must be carefully controlled in the plant. That's why Jaguar chose to go primarily with bonding and riveting. But that carries a cost -- if I remember correctly, there are over 1000 rivets in the XJ.
Cost of alunimum is higher than steel. Including the rivets, I'm guessing that the XJ body-in-white costs around $1,100-1,500 more than an equivalent steel body.
So, what does this mean for LR?
First, LR could use some of the engineering and manufacturing expertise established at Jaguar. There is some real talent there.
Second, LR probably would not have the same reference platform like Jag did. I don't think LR would duplicate the body-on-frame of the present platform, so that means an all new unibody with high development costs.
To lay on an aluminum body shop would likely be in the range of $300-500 million.
You mention that present components could be carried forward to any new platform. While this might be the starting point, it might not work in all cases.
Nothing's impossible, but there is likely some high investment in LR's future that will be taken into account in the valuation.
And, of course, Jaguar is in a spot of trouble also. The XF has to be the last hurrah for the D2 platform I would think. And I don't know what is going on with the X-type, but whatever it is, it isn't enough.
Nice post! I agree that JLR could have some expensive retooling coming up (certainly to lighten the big Land Rovers) and it would affect the valuation of the companies. The thing I mostly question is that JLR will need
several billions in up-front capital to do it.
The XJ aluminium chassis did indeed follow similar construction principles as the DEW platform, and there are some huge difficulties in pressing large aluminium panels as you've pointed out (although pressing large steel panels is hardly a walk in the park!) However in a bid to reduce tooling costs on the XK they used many more cast aluminium nodes and extrusions. I believe that any Land Rover would be able to use these methods (and actually are probably more suitable for it given their brickshit house construction!)
They will have to pay the price in piece cost, not least because aluminum is expensive but also because any machining and extra assembly operations in riveting and bonding. There are some advantages you can gain with casting and that is you can integrate many more features into a machined casting without having to do add extra pressings that require extra welding and other operations to get the same feature content. Also above I mentioned that I have designed two oilpans, one PDC aluminium and the other pressed steel, both roughly the same size and the aluminium one with loads of integrated features. Unassembled piece cost didn't even compare (I think a quarter but then the steel one was quite elementary) the aluminium was much more expensive but the tooling despite the complexity was just under half for the pressed and the pressed needed lots of others bits assembliing (oil pickup pipe being one). Now I know this is quite an arbitrary example but there is some merit in this.
The general jist of what I'm saying is that
if done well the capital costs for aluminium construction car can be lower than a pressed steel one, but you'll pay the price in unit cost. However as we are talking about high-value and low-volume vehicles here, they probably lend themselves better to these methods.
Yes the DEW/D2 platform is knocking on a bit, but the biggest issue I see with it is that it is quite heavy. All other aspects seem pretty top-notch, could it not be developed with UHT steels and composite panels? I think that the X-type is walking dead at the moment, I bet when EU5 comes in it will die then.
This post has been edited by jon_the_limey: 27 August 2007 - 07:04 AM