The bottom line is for your EcoSport and an F-150 to get the same fuel economy is ridiculous. The EcoSport should be worlds more efficient.
Ford should take a cue from what Kia did with its newly launched 2012 Rio in the Fall of 2011. Huge build up of new advanced state of the art Auto Transmission an a brand new GDI 1.6 L 4 Cyl Engine. The Hatchback wasn't` a bad looking B-Segment Sub Compact especially in Hatchback configuration. Kia (as well as Hyundai ) with their identical Accent boasted excellent performance, handling and braking in a under 15K Vehicle. The car was actually not all that bad, (except) deplorable Fuel Economy. EPA rated at 30-32 MPG City and 40 MPG Highway with an average somewhere in between. In real time, 24-26 MPG City and 28-30 MPG Highway, "Max". Just like Ford did with its C-Max Hybrid, both Kia & Hyundai sent Cash back to buyers an those that Registered their Vehicles an came back once a year to a Kia or Hyundai Dealership, for the entire life of Ownership got a Pre-Paid Credit Card based on the Miles driven that year. I got checks from $70 to $90 every year depending on how much or little I drove that year. Perhaps Ford should consider doing something similar to appease Buyers with disappointing Fuel Economy.
To Ford`s credit, unlike Kia an Hyundai that falsified the EPA Numbers, Ford pretty much put on the EcoSports MSRP the expected Fuel Economy. Wishful thinkers like myself figured that it just (had) to be better then what was Posted. I repeat, other then the ridiculous poor Fuel Economy, I'm pretty pleased with my "Baby Escape". I seriously doubt any re-engineering "tweaking" on the EcoSport via Tuning or changing Transaxle Gearing would do little to improve the MPG significantly. It is what it is.