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2019 Lincoln Aviator Introduced Here !


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Guest Message by DevFuse

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Goodbye Continental


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34 replies to this topic

#1 OFFLINE   mackinaw

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Posted 05 June 2018 - 11:36 AM

The Continental goes away in two years.  From today's Autoline Daily.  Go to the 1'14" mark.

 

http://www.autoline....ournal/?p=55633









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#2 OFFLINE   fuzzymoomoo

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Posted 05 June 2018 - 11:39 AM

That car had so much more potential but their absolutely mind numbingly stupid packaging and pricing killed any hope for it.
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#3 OFFLINE   mackinaw

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Posted 05 June 2018 - 11:46 AM

That car had so much more potential but their absolutely mind numbingly stupid packaging and pricing killed any hope for it.

Plus being a sedan in a CUV world didn't help.



#4 OFFLINE   Moosetang

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Posted 05 June 2018 - 11:48 AM

And having the advertising push of a small, asthmatic beagle.


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 65,844,610 > 62,979,636 


#5 OFFLINE   fuzzymoomoo

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Posted 05 June 2018 - 12:03 PM

Plus being a sedan in a CUV world didn't help.

Other than the lack of a hatchback theres just as much if not more back seat and trunk space in anything in its class

Edited by fuzzymoomoo, 05 June 2018 - 12:04 PM.

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#6 OFFLINE   twintornados

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Posted 05 June 2018 - 12:24 PM

So, will it be manufactured in China for their domestic market?? 


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A government big enough to give you everything you want is a government big enough to take from you everything you have. ~ Gerald Ford - August 12, 1974

#7 OFFLINE   pffan1990

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Posted 05 June 2018 - 01:32 PM

Has anything the site video said about Ford true and confirmed or is this just speculation on the site's part? I find it interesting that the next Transit Connect is apparently going to be built at Flat Rock in 2021. Never heard of plans for that there as I thought it would be in Mexico. Also, I thought the next generation Mustang was coming in CY2020 as MY2021? The site says 2022. If that's true, then it makes sense to have the new Shelby GT500 come out in 2020 so it can be a two-model year trim (2020 and 2021).
 

So, will it be manufactured in China for their domestic market?? 

Looks like it since it's sells big there.


Hi! I used to have a red 1997 Ford Aspire 2-door hatchback but had to sell it due to my bad vision. As my vision got bad (I'm legally blind) I decided to stop driving altogether in 2000. I am still a Ford enthusiast and just love cars in general. :)


#8 OFFLINE   akirby

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Posted 05 June 2018 - 01:32 PM

Is that the first time TC was identified as the autonomous vehicle?



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#9 OFFLINE   fuzzymoomoo

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Posted 05 June 2018 - 01:36 PM

Is that the first time TC was identified as the autonomous vehicle?

Assimilator mentioned it a few days ago and I was questioning where he his info came from.

Again, that plant is going to need serious building renovation to be able to fit a taller vehicle like a van in there.
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#10 OFFLINE   brucelinc

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Posted 05 June 2018 - 02:04 PM

It is time for the holy water that Dan Akerson was talking about.

#11 OFFLINE   Assimilator

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Posted 05 June 2018 - 11:22 PM

Assimilator mentioned it a few days ago and I was questioning where he his info came from.

Again, that plant is going to need serious building renovation to be able to fit a taller vehicle like a van in there.

 

 

I was just speculating, we don't have a described form factor for their promised AVs but vans seem to be the form of choice for 3rd party developers like Waymo who just bought 63,000 Pacificas.  It doesn't seem to be a stretch to see a Hybrid version of the next-gen Transit Connect being built at FlatRock for their Autonomous cargo and passenger fleet.

 

As for Continental, this is a REALY persistent rumor and Joy Folotico is a little cryptic about the Continental's future.  I'm sure they are exploring options for the brand, it would be great to see it on a flagship crossover like the Audi Q8.  I know I've had absolutely zero interest in the Continental personally, but as a sexier 2-Row flagship utility I would absolutely consider it over the Aviator.  

 

My opinion is that Lincoln plans to completley leave the sedan business with Ford, this is still a brand that's TINY and losing money and the Chinese are shifting to utilities and EVs as well.  It makes NO sense to invest in where the market was when they were never really there in the first place! Onward and Upward!  


Edited by Assimilator, 05 June 2018 - 11:45 PM.


#12 OFFLINE   ehaase

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Posted 06 June 2018 - 06:29 AM

I agree with Borg that Lincoln will probably leave the sedan business but I would never call a 2 row crossover like the Audi Q8 sexy. 



#13 OFFLINE   twintornados

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Posted 06 June 2018 - 07:31 AM

Maybe a new "white space" vehicle as a CUV and called Cross-Continental...


Does anyone know where the love of god goes, when the waves turn the minutes to hours....Gordon Lightfoot, "Wreck of the Edmund Fitzgerald"

A government big enough to give you everything you want is a government big enough to take from you everything you have. ~ Gerald Ford - August 12, 1974

#14 OFFLINE   akirby

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Posted 06 June 2018 - 08:08 AM

I don't see them walking away from luxury sedans because they have a higher margin even though volume is lower.  I could see them going midsize only or midsize with a LWB option but I just don't see them dropping it.

 

They might drop MKZ as an interim measure to free up Hermosillo when they kill Fusion if a new CD6 sedan isn't ready yet.



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#15 OFFLINE   rmc523

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Posted 06 June 2018 - 08:39 AM

It's a shame if this is true - just as they get a platform that could allow them to make a striking model (like the concept) with great proportions, they'll drop it.

 

Granted it's an SUV in these crossover/SUV times, but Navigator proves that Lincoln can command prices going up into the 6 digits if the product is done right/worth it.


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Car of the Day:

 

2019 Lincoln Aviator

 

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#16 OFFLINE   Assimilator

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Posted 06 June 2018 - 10:56 AM

Luxury sedans are a shrinking business and Lincoln's volume is FAR too low for their 'value' pricing to sustain the investment.  Even when you consider how poorly Lincoln sells in the US, it's incredibly small on a global scale relative to its competition which has far more profit and money to work with as a result.  Reportedly all Lincoln cars are LOSING money, which is one of the reasons they are quickly killing the Continental.  This was the same story with the Lincoln LS which was hemorrhaging money.  That's why I always found Continental to be a dubious investment despite the splash it made in the press.  I strongly believe Lincoln needs to become an SUV brand first and foremost and should identify itself in that context.  They definitely need a major overhaul moving forward and Aviator/Navigator/Nautilus is a perfect pivot point to rebrand themselves.  It's more modern, progressive, and exciting and perfectly natural for them with the strength of Navigator. 


Edited by Assimilator, 06 June 2018 - 11:01 AM.

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#17 OFFLINE   fordmantpw

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Posted 06 June 2018 - 11:15 AM

Maybe they misunderstood 'suicide doors' as meaning it was being killed.

 

...or vice versa...


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photo-thumb-15254.jpg

 

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#18 OFFLINE   akirby

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Posted 06 June 2018 - 11:22 AM

I always thought the business case for Continental was in China, not North America.

 

MKZ volume is ok if it had higher ATPs but there are certainly other projects with higher priority and they'll have to kill it or move it to FRAP to make room in Hermosillo.


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#19 OFFLINE   Assimilator

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Posted 06 June 2018 - 06:19 PM

Galhotra, before he left Lincoln, said that the SUV transition in China is happening quicker than the US so they likely see things changing there as well.  I know the Ford Taurus has been a failure in China with sales falling under 1,000 a month and shrinking rapidly.  The reality is that Ford probably saw this happening before Continental landed but crossed their fingers and hoped for the best.  They just had bad timing.  I suspect Ford just wants to get rid of all the CD4 cars and move onto their new platforms as quickly as possible which are more cost effective and can be fitted with their all-new Hybrid power-packs.  And while they are at it, get rid of the underperforming products and move over to utility form factors for all.  


Edited by Assimilator, 06 June 2018 - 06:24 PM.

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#20 OFFLINE   jniffen

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Posted 06 June 2018 - 08:13 PM

Just had a horrible thought.

 

The new name for the MKC...... Continental.....

 

Take it away,

IT BURNS!!!!

IT BURNS!!!!

IT BURNS!!!! I

 

Still find it funny we are going to have the styles similar to the autos just before and after WWII, only they are called CUV and SUVs.










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