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Guest Message by DevFuse

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Cadillac Axes the ATS


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19 replies to this topic

#1 ONLINE   Anthony

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Posted 09 May 2018 - 12:47 PM

https://jalopnik.com...lopnik_facebook

 

 

This comes to us from a Cadillac official who confirmed the news to Autoblog. “Production of the ATS Sedan is ending due to extensive plant upgrades, expansion and re-tooling to prepare for the next generation of Cadillac sedans,” spokesman Donny Nordlicht said. The last we heard, the ATS and larger CTS would be replaced by just one mid-sized sedan called the CT5, and an even smaller Audi A3-sized competitor was also in the works, possibly called the CT3 or CT4.

 

 

Looks like the Coupe lives on for now.









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#2 ONLINE   rmc523

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Posted 09 May 2018 - 12:55 PM

https://jalopnik.com...lopnik_facebook

 

 

 

Looks like the Coupe lives on for now.

 

LOL, why keep the coupe?  What do they sell about 5 of them a month?


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#3 ONLINE   akirby

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Posted 09 May 2018 - 05:51 PM

LOL, why keep the coupe?  What do they sell about 5 of them a month?


Because........GM?

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#4 OFFLINE   mackinaw

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Posted 09 May 2018 - 07:37 PM

 

LOL, why keep the coupe?  What do they sell about 5 of them a month?

 

I wonder if it's because the Camaro and ATS coupe are built at the same assembly plant.  Maybe something involving common tooling.



#5 OFFLINE   rperez817

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Posted 10 May 2018 - 12:25 AM

 

LOL, why keep the coupe?  What do they sell about 5 of them a month?

 

ATS Coupe was introduced 1 year after the sedan. Thus it has 1 more year left in its life cycle. This is similar to BMW's release schedule for 3-Series sedan vs. 4-Series coupe.

 

Cars.com says that in 1Q 2018, Cadillac sold 585 ATS coupes in the U.S. Less than 15% of total ATS sales. But more than 5 a month for sure. https://www.cars.com...-1420699937302/


Edited by rperez817, 10 May 2018 - 12:45 AM.

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#6 OFFLINE   blwnsmoke

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Posted 10 May 2018 - 05:59 AM

 
ATS Coupe was introduced 1 year after the sedan. Thus it has 1 more year left in its life cycle. This is similar to BMW's release schedule for 3-Series sedan vs. 4-Series coupe.
 
Cars.com says that in 1Q 2018, Cadillac sold 585 ATS coupes in the U.S. Less than 15% of total ATS sales. But more than 5 a month for sure. https://www.cars.com...-1420699937302/

So selling less then 50 a month warrants keeping it? That's what, roughly half a car per dealer in an entire year?

Edited by blwnsmoke, 10 May 2018 - 06:22 AM.


#7 OFFLINE   rperez817

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Posted 10 May 2018 - 08:43 AM

So selling less then 50 a month warrants keeping it? That's what, roughly half a car per dealer in an entire year?

 

Yes sir. Cadillac needs something in the compact sedan/coupe category until the new generation CT3 and CT4 comes out. The new models won't be available until next year.

 

There are about 900 Cadillac dealers in the U.S. That would make for about 2.5 ATS coupes sold per dealership per year on average using the 1Q 2018 sales rate. Of course some dealerships sell more, others sell fewer.


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#8 ONLINE   rmc523

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Posted 10 May 2018 - 09:08 AM

 

ATS Coupe was introduced 1 year after the sedan. Thus it has 1 more year left in its life cycle. This is similar to BMW's release schedule for 3-Series sedan vs. 4-Series coupe.

 

Cars.com says that in 1Q 2018, Cadillac sold 585 ATS coupes in the U.S. Less than 15% of total ATS sales. But more than 5 a month for sure. https://www.cars.com...-1420699937302/

 

I'm not buying this argument.

 

5 a month was obviously an exaggeration.

 

So by your logic, it makes sense to keep producing it......for 195 units a month?  And that's if they maintain that sales rate, which is doubtful at best.  All because it debuted a year after the sedan, so it has a year left?

 

 

I wonder if it's because the Camaro and ATS coupe are built at the same assembly plant.  Maybe something involving common tooling.

 

Is the ATS sedan built elsewhere?

 

I could understand this logic if the sedan and coupe a produced at separate facilities, and as you said, some components are shared between the coupe and Camaro.  It's certainly a more understandable/realistic theory than rperez's.


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#9 ONLINE   akirby

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Posted 10 May 2018 - 09:13 AM

They're both built at Lansing in the same plant.

 

However, I think Cadillac still races an ATS-V in one of the IMSA series so they may have to keep it in production to keep racing.



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#10 ONLINE   rmc523

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Posted 10 May 2018 - 09:24 AM

They're both built at Lansing in the same plant.

 

However, I think Cadillac still races an ATS-V in one of the IMSA series so they may have to keep it in production to keep racing.

 

Hmm....


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#11 ONLINE   akirby

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Posted 10 May 2018 - 09:34 AM

Not a bad looking race car, actually.....

 

2016-Cadillac-ATS-V-R-profile.jpg



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#12 OFFLINE   fuzzymoomoo

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Posted 10 May 2018 - 09:37 AM

Cadillacs of the last decade or so going back to the original CTS have all made good looking race cars.
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#13 OFFLINE   IMSA-XJR9

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Posted 10 May 2018 - 10:51 AM

They're both built at Lansing in the same plant.

 

However, I think Cadillac still races an ATS-V in one of the IMSA series so they may have to keep it in production to keep racing.

 

Cadillac pulled the ATS-V out of competition (Pirelli World Challenge) last fall, only the IMSA Cadillac Prototypes remain.


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#14 ONLINE   akirby

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Posted 10 May 2018 - 10:57 AM

Ahh....well then I don't see any good rationale for keeping it.



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#15 OFFLINE   RadicalX

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Posted 10 May 2018 - 01:17 PM

Exchange names for codes, like Lincoln already did, and Cadillac still insists, seems too forced to approach the Germans. Especially as long as it's a traditional "Escalade" messing up the car lineup with Cadillac codes. You make it clear that the Escalade worked, so they decided to keep their name so they wouldn't risk trading for a XT8 and losing a customer, while the others went wrong and risked CT's names to get close to the German sedans. Real names heartbeat more authentic for Cadillac, like Escalade, scale, etc.

 

E-s-c-a-l-a-d-e

XT5

XT4

 

CT6

CT5

 

It's a mess. Either keep all the code, or swap everything for real names.


Edited by RadicalX, 10 May 2018 - 01:18 PM.


#16 OFFLINE   630land

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Posted 10 May 2018 - 01:33 PM

My co-worker has a used ATS. When he told another woman we work with she said "aren't Caddy's gas guzzlers?" Some still think they still build 1976 tanks.
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#17 OFFLINE   RadicalX

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Posted 10 May 2018 - 01:45 PM

My co-worker has a used ATS. When he told another woman we work with she said "aren't Caddy's gas guzzlers?" Some still think they still build 1976 tanks.

It is very dangerous when a luxury car brand is dedicated only to sportsmanship to offset the handicap in the luxury segment. Instead of being admired by sportsmanship, it's going to be seen as a guzzling V8 car factory, not boasting. Performance by performance I choose a Dodge Charger


Edited by RadicalX, 10 May 2018 - 01:46 PM.


#18 ONLINE   jpd80

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Posted 13 May 2018 - 02:38 PM

CT4 and CT5 are expected to replace ATS and CTS.



#19 OFFLINE   twintornados

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Posted 14 May 2018 - 06:49 AM

 

Yes sir. Cadillac needs something in the compact sedan/coupe category until the new generation CT3 and CT4 comes out.

.

Why?


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#20 OFFLINE   grbeck

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Posted 14 May 2018 - 09:52 AM

.

Why?

 

Because it's the obligation of all car companies to make vehicles that internet enthusiasts say that they like, even if they only buy them used. 


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