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Cadillac Fires de Nyychen


mackinaw

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Fired? Or leaving a possible sinking ship?

 

https://www.roadandtrack.com/car-culture/a19851684/breaking-johan-de-nysschen-leaves-cadillac-effective-immediately/

 

 

 

In a statement, General Motors indicates that de Nysschen is leaving to pursue other interests.

"We appreciate Johan’s efforts over the last four years in setting a stronger foundation for Cadillac," said General Motors President Dan Ammann in a statement. "Looking forward, the world is changing rapidly, and, beginning with the launch of the new XT4, it is paramount that we capitalize immediately on the opportunities that arise from this rate of change. This move will further accelerate our efforts in that regard."

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I'm guessing he didn't have a good answer to these questions:

 

"When will the new Escalade be ready to compete with the new Navigator?"

"When will our Aviator competitor be ready?"

 

Also - remember when he wanted to move HQ to New York? They basically told him to sink or swim and that Caddy would be held responsible for its own profitability going forward. I don't think they believed in his vision so they gave him all the rope he needed - and he just reached the end of it.

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Translation - Johan didn’t want utilities, he wanted more cars. So we’re going to find someone else who knows what the hell they’re doing.

 

I wonder if he continued to prioritize new cars for Cadillac when Lincoln Navigators are selling off the truck, and the new Lincoln Aviator earned rave reviews upon its debut?

 

If so, it's not hard to see why he is now leaving to "pursue other interests."

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I think this says it all:

said General Motors President Dan Ammann in a statement. "Looking forward, the world is changing rapidly, and, beginning with the launch of the new XT4, it is paramount that we capitalize immediately on the opportunities that arise from this rate of change. This move will further accelerate our efforts in that regard."

 

AKA Oh shit people are pivoting away from cars and we don't have enough CUVs in the pipeline-guess Caddy will be coming out with its own Traverse/Outlook/etc itself to do battle with the Aviator.

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Looks like the SUV / CUV craze is exactly what did him in:

De Nysschen, in an interview Wednesday with Bloomberg News, said he left amicably and declined to go into details on what prompted his departure.

“We agree to disagree and we move on,” de Nysschen told Bloomberg. “There wasn’t a fight. Let’s call it philosophical differences.”

The abrupt change, according to two people familiar with the decision, was a result of de Nysschen’s reluctance to accelerate product and operating plans and capitalize on current U.S. market conditions, where industry sales remain healthy. GM executives, the sources said, acknowledge that it takes time to rebuild a brand but there needs to be more commitment to the here and now, rather than the future.

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Wow, it would take years to see or redirect Caddy from its current course. The 4.2 V8, CT6 refresh, XT5/4 and NY was the right step...

 

 

BTW, Lincoln couldn't can't catch Caddy, even with misdirection. Yes the Aviatior/Navigatior looks good but can they match the current and upcoming CUVs from Caddy?.

Edited by Fgts
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Wow, it would take years to see or redirect Caddy from its current course. The 4.2 V8, CT6 refresh, XT5/4 and NY was the right step...

 

 

BTW, Lincoln couldn't can't catch Caddy, even with misdirection. Yes the Aviatior/Navigatior looks good but can they match the current and upcoming CUVs from Caddy?.

Boo Hoo Hoo, stop picking on my Cadillac!!!!!

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Wow, it would take years to see or redirect Caddy from its current course. The 4.2 V8, CT6 refresh, XT5/4 and NY was the right step...

BTW, Lincoln couldn't can't catch Caddy, even with misdirection. Yes the Aviatior/Navigatior looks good but can they match the current and upcoming CUVs from Caddy?.

GM thinks so - they’re so scared of Navigator they’re offering $10K rebates on Escalades. And they have no answer for Aviator that we’ve seen or heard about.

 

You can’t possibly be defending their lack of product focus. The cars may be technically solid but from a business standpoint they’re not at all successful. If they were Johan would still be in charge.

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GM thinks so - theyre so scared of Navigator theyre offering $10K rebates on Escalades. And they have no answer for Aviator that weve seen or heard about.

 

Yep GM is totally not making an new Escalade.....

 

Aviator is a good step and Caddy need an answer for it but don't kid yourself if you think it will sell in XT5 or probable XT4 numbers..

 

You cant possibly be defending their lack of product focus. The cars may be technically solid but from a business standpoint theyre not at all successful. If they were Johan would still be in charge.

The cars weren't selling like that before JDN got there unless you're talking about the fleet queen XTS. Updated CT6, CT5/ 4 would see how did his legacy do.

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Joking aside, It can't be a coincidence that this happened right after the Aviator. Even if Lincoln didn't set the sales world on fire, it is three times in a row with Continental, Navigator and now Aviator (Maybe 4 times with Nautilus) . they elicited a positive emotional response from the public where Cadillac is not.

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Joking aside, It can't be a coincidence that this happened right after the Aviator. Even if Lincoln didn't set the sales world on fire, it is three times in a row with Continental, Navigator and now Aviator (Maybe 4 times with Nautilus) . they elicited a positive emotional response from the public where Cadillac is not.

 

The Continental got a lot of media attention and positive reviews but none of it has produced the necessary end result... sales.

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Aviator is a good step and Caddy need an answer for it but don't kid yourself if you think it will sell in XT5 or probable XT4 numbers..

 

Is XT5 going to have all the technology and performance that Aviator will have? Can XT5 command a $60K - $80K price tag?

 

It's not volume - it's features and technology and performance at higher price points. Escalade can compete with Navigator but Aviator will stand alone for at least a year or two.

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The cars weren't selling like that before JDN got there unless you're talking about the fleet queen XTS. Updated CT6, CT5/ 4 would see how did his legacy do.

 

His legacy is he created multiple new sedans on multiple new platforms (some bespoke at the time) and spent a crapload of money to do it, and never got the expected sales to cover all that development cost. All while ignoring utilities and the associated profits that were there for the taking.

 

It's a business issue, not a technical issue. The best vehicle in the world is worthless if you can't make a profit.

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